Anything

Anything (createanything.com) is a San Francisco-based AI application-building platform that converts natural-language prompts into working web and mobile applications. Users describe what they want in a few sentences and an agent assembles the app's building blocks — web pages or mobile screens, a database, user sign-up and login, backend server logic and scheduled tasks, AI features, and payment processing. Apps can be previewed in the builder or tested on a phone via Expo Go, published instantly on the web, or submitted to the App Store.

The company positions itself against "vibe coding" tools that produce prototypes rather than launchable products, providing end-to-end infrastructure so that non-technical users can operate revenue-generating businesses on the platform. In September 2025 it launched Anything Max, described as an autonomous software engineer that runs a user's app in a full browser, interacts with it as a person would (scrolling, typing, logging in, uploading, checking out), adds logs, branches the database, and iterates toward a stated goal — sometimes for 100+ steps and 30+ minutes — to ship features, run pre-launch QA sweeps and fix bugs. The company said Max resolved 97%+ of the hardest problems posed to it in beta.

The platform is used by solo entrepreneurs, agencies and enterprise teams; reported examples of user-built applications include a habit tracker, a CPR training course, a hairstyle try-on app, an AI stylist app built by a hair salon owner, a gum-health tracking app built by a dental hygienist, and an AI training portal run by a real estate agent.

Founding story

Co-founders Dhruv Amin and Marcus Lowe are former Google colleagues who have worked together since 2021; Amin was previously the first product manager at YouTube TV and Lowe worked on Google Maps. Their first venture, originally known as Create, was a bootstrapped marketplace connecting startups with freelance engineers augmented by AI coding tools, which was profitable from day one and reached roughly a $2.2 million run rate by September 2023. Following the November 2022 release of ChatGPT, the founders concluded that generative AI could eventually deliver apps faster and cheaper than a human marketplace, and in October 2023 they shut the business down, laid off half of a seven-person team and cut ties with freelance developers to rebuild around AI code generation.

Business model

Subscription software sold directly to end users who build and publish applications on the platform, with usage-based credits for agent tasks. The company supplies the surrounding infrastructure (databases, storage, authentication, backend, Stripe-powered payments) rather than relying on third-party services, and describes an ambition to be "the Shopify of the space," where customers build money-making apps on top of it.

Recurring subscriptions; Anything Max is available to subscribers on plans of $200+/month, with each Max task consuming credits scaled to job size. The company reported $2 million in annualized run rate two weeks after launch.

Traction

More than 700,000 registered users as of September 2025 and $2 million in annual recurring revenue reached within two weeks of the relaunch. Cited customer outcomes include a Los Angeles real estate agent charging $100 per month for an AI training portal, a finance professional earning $34,000 from a suite of AI tools, and a film producer targeting $20,000 in monthly recurring revenue from a children's AI app. Anything Max resolved a reported 97%+ of the hardest test problems during beta.

Latest developments

In September 2025 the company launched Anything Max, an autonomous software engineering agent for subscribers on $200+/month plans, and announced an $11 million Series A led by Footwork at a $100 million valuation, bringing total funding to approximately $19.5 million. Proceeds are earmarked for scaling the platform, supporting user growth and expanding Max's capabilities; the company also said it was hiring across engineering and growth.