AmberFlo
Palo Alto, US · Founded 2020 · 5 known investors
Find your way into AmberFlo
Amberflo provides real-time usage metering, AI cost tracking and usage-based billing for software and AI companies.
Also known as Amberflo.io
Founders & leadership
AmberFlo was founded in 2020 by Lior Mechlovich and Puneet Gupta.
Board
Investors · 5
Funding
SEC filings, press & company announcements$38M disclosed across 3 of 4 rounds · 2020–2023
▶$16MraisedJan 2023 · 7 investors · Other TechnologyRule 506(b)
- Puneet GuptaExecutive Officer, Director
- Satya PatelDirector
- Offering amount
- $16M
- Amount sold
- $16M
- First sale
- Dec 2022
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶$2MraisedDec 2020 · 5 investors · Other TechnologyRule 506(b)
- Satya PatelDirector
- Puneet GuptaExecutive Officer, Director
- Offering amount
- $3.5M
- Amount sold
- $2M
- Minimum investment
- $25K
- First sale
- Nov 2020
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Amberflo is a metering, cost-tracking and monetization platform aimed at companies whose products consume or resell AI, LLM and cloud infrastructure. Its core service ingests high-cardinality usage events — API calls, tokens and custom events — at scale in real time, deduplicating and aggregating them and attributing usage to billable customers. The same event stream feeds both cost analytics and billing, so customers can view consumption, allocated cost and revenue per customer side by side and calculate margin.
The platform spans five functional areas: metering (including rate limiting and quota enforcement), cost tracking, prepaid credits and drawdowns, billing, and revenue recognition. Credits can be sold upfront in a customer-defined currency and drawn down automatically against usage, with rollover, expiration and balance rules. Pricing configuration supports pay-as-you-go, fixed plans with overages, usage tiers, prepaid credits, true-ups and outcome-based models, along with plans, features, discounts and entitlements. Revenue recognition schedules are generated across subscriptions, credits and usage-based pricing. Operational governance features include Budgets, Cost Guards at product, team and application level, real-time alerts, showbacks and forecasting.
Amberflo also ships a built-in AI gateway that provides a single API to more than 1,500 LLM models with automated retries and fallbacks, a catalog of model rates, tracking of LLM and MCP server traffic, and an Intelligent Model Router that selects models at runtime according to configurable accuracy and cost criteria. Per-unit cost roll-ups expose spend across models, prompts and routing. Instrumentation is via SDKs and an HTTP ingest API, and the service runs on SOC 2 Type II certified infrastructure.
Business model
Software-as-a-service platform sold to product and engineering organizations, with a free trial entry point and self-service instrumentation via SDKs and an ingest API.
Sells access to its metering, cost-tracking and billing platform to businesses; entry via free trial.
▸Full profile — market position, technology, go-to-market, geography
Market position
Presents itself as an AI-era monetization and cost-governance platform combining metering, FinOps-style cost control and usage-based billing in one product.
Positions itself against legacy billing systems by unifying a single metering event for both cost tracking and customer billing, adding AI-specific governance (usage guards, product/team/app-level cost guards, per-customer margin analysis) and supporting credits, usage and outcome-based billing with interactive usage, cost and invoice explorers.
Technology
Real-time event ingestion pipeline handling millions to billions of high-cardinality usage events, with idempotency, deduplication, backfill and automatic aggregation; usage attribution to billable customers; an AI gateway offering one standardized API across 1,500+ LLM models with retries and fallbacks; an ultra-low-latency Intelligent Model Router; per-unit cost allocation; and rating, invoicing and revenue-recognition engines. Infrastructure is SOC 2 Type II certified.
Go-to-market
Direct product-led entry through a free trial and developer SDKs, supported by content marketing including founder-authored articles on AI monetization and pricing and on-demand webinars, alongside customer testimonials from finance and infrastructure leaders.
Software and AI-native companies that need to meter and bill for consumption of APIs, tokens, LLMs, MCP servers, GPUs and cloud infrastructure. Named users cited on the company site include Firebolt, SupportLogic and Intermax.
Geography
Headquartered in Palo Alto, United States; cited customers include the Netherlands-based cloud provider Intermax.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Amberfloamberflo.io · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does AmberFlo do?
- Amberflo provides real-time usage metering, AI cost tracking and usage-based billing for software and AI companies.
- Who founded AmberFlo?
- AmberFlo was founded by Lior Mechlovich, Puneet Gupta in 2020.
- Who are AmberFlo's investors?
- AmberFlo's investors include Homebrew, LiveOak Ventures, Lorimer Ventures, Norwest Venture Partners, Operator Collective.
- How much funding has AmberFlo raised?
- AmberFlo has disclosed $38M raised across 3 of its 4 known rounds.
- Where is AmberFlo headquartered?
- AmberFlo is headquartered in Palo Alto, US.