AiFi
Founded 2016 · 114 employees on LinkedIn · 17 known investors
AiFi uses AI and computer vision to make physical spaces searchable, observable, and understandable, providing real-time insights for facility and space operators without manual audits.
Also known as AiFi Inc.
Founders & leadership
AiFi was founded in 2016 by Steve Gu and Ying Zheng.
Investors · 17
Also in the syndicate · 5
Company profile
researched Aug 2026AiFi is a computer vision company whose platform turns physical spaces into machine-readable environments, tracking people, objects and movement continuously in 3D to build a real-time digital twin of a site. The system is camera-first and sensor-agnostic, frequently reusing a customer's existing ceiling-mounted security cameras and supplementing them with off-the-shelf units where coverage gaps exist; once hardware is installed, calibration and activation can be performed remotely within hours. Outputs include live occupancy, dwell and trip times, journey time, conversion rate, basket size and revenue, top-selling categories, on-shelf availability and fraud scoring.
The company's original commercial focus was autonomous, checkout-free retail: its camera-only approach requires no weighted shelves, which the company says lowers deployment cost and time, and its tracking algorithms scale to spaces of up to 10,000 square feet with app, credit card, gated or hybrid entry journeys. Deployments span grocery and convenience stores, sports and entertainment venues, universities, workplaces, quick-service restaurants, specialty retail and travel hubs such as airports and stadiums. The platform is positioned as an "intelligence layer" or spatial operating system that integrates with a customer's existing tools.
Privacy and compliance are handled by operating anonymously by default without storing personal data; identity features such as access control or payment authentication are modular and rely on integration with the customer's own authentication or facial recognition providers. The company states GDPR and CCPA compliance and ISO 27001 certification.
Founding story
Steve Gu founded AiFi in 2016 with Ying Zheng with the stated goal of making AI as widely available and useful as Wi-Fi. Gu began programming at 13 in the 1990s and studied computer vision in 2007, before the deep learning era; he previously worked at Apple in the human interface device group on 3D touch for iPads, iPhones and trackpads, and later on Google Glass at Google. The autonomous store concept took shape when Gu and Zheng became parents and found themselves waiting in lines, prompting the idea of using camera networks and neural networks for people tracking, product recognition and activity recognition [7].
Business model
AiFi sells its computer vision platform to retailers, venue operators and other space operators, deploying on top of existing or minimally supplemented camera hardware and working alongside customers to define use cases, run pilots and scale rollouts across store or site fleets [0][2][5].
Traction
More than 100 stores deployed with customers including the LA Clippers, Golden State Warriors and NASCAR. In the period preceding its March 2022 Series B, AiFi powered a large frictionless market in London with ALDI South Group, launched a 10/10 Flash concept store with Carrefour in France and the first autonomous Carrefour City+ in Dubai, deployed 28 Żabka Nano autonomous stores in Poland over ten months (described as Europe's largest chain of autonomous retail stores), opened Ireland's first fully frictionless store with Compass Group, and expanded into NFL stadiums and music festivals where stores reportedly cut average transaction and queue time by 50% and increased per-cap sales by 170% [2][5].
Latest developments
The company's current public positioning centers on a spatial intelligence platform and "intelligence layer" for any space, extending beyond checkout-free retail into venues, quick-service restaurants, specialty retail and travel hubs, with claimed segment outcomes including eliminating fraud, improved on-shelf availability and 24/7 opening hours. The site carries a 2026 copyright notice and lists open positions [0][4].
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company describes itself as a globally leading AI provider for autonomous shopping with 100% computer vision, and at the time of its 2022 Series B stated it had the highest number of computer-vision-powered autonomous stores globally, with more than 100 stores [2][5].
AiFi contrasts its approach with computer vision systems that analyze pixels from isolated camera views, stating that it constructs a real-time digital twin of an entire space to capture context, behavior and interactions, enabling full journey tracking and application of business logic. Its camera-only design avoids weighted shelves and can reuse existing security cameras, reducing hardware, rewiring, deployment cost and time [0][5].
Technology
Camera-only computer vision and AI: neural-network-based people tracking, product recognition and activity recognition combined into a real-time 3D digital twin of a space, rather than pixel analysis of isolated camera views. Advanced tracking algorithms scale to spaces up to 10,000 sq ft and support app, credit card, gated or hybrid entry. The platform is sensor-agnostic and does not require weighted shelves; edge computing is part of the architecture, with investor Qualcomm citing the shift of business intelligence from cloud to wireless edge and Verizon citing 5G and MEC [0][5][7].
Go-to-market
Partnership-led sales and co-development with large retail and venue customers, moving from pilot stores to fleet-wide rollouts; several major retail partners (ALDI South Group, Żabka Group, REWE) are also strategic investors. Named customers and partners include ALDI South Group, Carrefour, Compass Group, Morrisons, Żabka Group, REWE, Verizon, LA Clippers, Golden State Warriors and NASCAR [2][5][7].
Retailers and operators of physical spaces, including grocery and convenience chains, sports and entertainment venues, universities, workplaces, quick-service restaurants, specialty retail and travel retail/travel hubs [0][2].
Geography
Headquartered at 2364 Walsh Ave, Santa Clara, California, with origins in the Bay Area. The company operates fully remotely, with a workforce and customer base spanning 16 countries and a team of 22 nationalities. Named deployments and partners span the United States, the United Kingdom (London), France, Ireland, Poland and Dubai [2][4][5].
History
After founding in 2016, the company built a prototype and raised Series A funding once it had an MVP, growing from three to 20 and then around 100 employees over roughly five years; Gu credits early investor introductions to the StartX community. The company developed retail domain knowledge through partnerships with Carrefour and Żabka. In March 2022 it raised a $65 million Series B, bringing total funding to $80 million, with participation from retail partners and corporate venture arms. The company has since broadened its positioning from autonomous retail checkout to a general spatial intelligence platform for physical spaces [0][5][7].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlapCompanies competing with AiFi for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 7
launches, deals, and filingsAiFi announced a $65 million Series B round with participation from ALDI South Group, Żabka Group, REWE, Verizon Ventures, Qualcomm Ventures, HP Tech Ventures and Mithril Capital, bringing total funding to $80 million. Proceeds were earmarked primarily for expanding the technical team.
$65M source ↗
AiFi partnered with Żabka Group to deploy 28 Żabka Nano autonomous stores over ten months, described as the largest chain of autonomous retail stores in Europe.
AiFi expanded its autonomous store deployments to NFL stadiums and music festivals, with reported 50% reductions in average transaction and queue time and a 170% increase in per-cap sales.
AiFi enabled the first autonomous Carrefour City+ store in Dubai.
AiFi powered a large contact-free, frictionless market in London with ALDI South Group, described by ALDI as the world's largest checkout-free store based on camera vision only.
AiFi worked with Compass Group to open Market x Flutter, described as Ireland's first completely frictionless store.
AiFi launched a first-of-its-kind 10/10 Flash concept store with Carrefour in France.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- AiFiaifi.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does AiFi do?
- AiFi builds a camera-based spatial intelligence platform for autonomous checkout and real-time insight in physical spaces.
- Who founded AiFi?
- AiFi was founded by Steve Gu, Ying Zheng in 2016.
- Who are AiFi's investors?
- AiFi's investors include Amino Capital, Cervin, Communitas Capital Partners, Duke Capital Partners, Evolution Ventures, GS Futures, Hongtai Capital Holdings, Next Legacy Partners and 4 more.

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