ablefy
Berlin, DE · Founded 2015 · 128 employees on LinkedIn · 4 known investors
Ablefy provides sales software for high-ticket coaching and online course providers, enabling teams to create customized deals and manage commission structures during client conversations. The platform also integrates payment processing, invoicing, and customer management for digital product delivery.
Also known as afly · elopage
Investors · 4
Company profile
researched Aug 2026ablefy, formerly named elopage, is a Berlin-based platform for selling and delivering digital products online. It bundles conversion-oriented checkout pages, an integrated online course platform (video, quizzes, certificates, own branding), membership and subscription areas, a community module with discussions, live events and forums, e-ticketing for live events and online conferences, sales funnels with upsell and downsell logic, affiliate and partner programs, automated invoicing and tax calculation, dunning and debt collection, marketing automation, a mobile app option, and an analytics dashboard [0][1][2][3].
Payment processing spans more than 12 methods, including PayPal, Klarna, SEPA direct debit, credit card, purchase on account, installments, Apple Pay and Google Pay, in EUR, USD, GBP, CHF and PLN [0][1]. Sellers can operate in a normal seller model, invoicing in their own name with proceeds credited to their own e-wallet, or in a reseller model in which ablefy's reseller entity appears as the seller on the invoice, issues the seller a monthly self-billing invoice, and takes over OSS reporting and VAT remittance [0][1][3]. A "Sales OS" module supports sales teams with individual quotes, automatic commission allocation and payouts [0][1].
The company positions itself as core infrastructure for digital businesses, addressing coaches and consultants, agencies, event organizers and e-ticketing providers, creators and influencers, and experts in health, wellness, lifestyle and nutrition, with an emphasis on growth-stage companies needing subscription management, global payment systems and high transaction volumes [6].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsSite notices state that elopage.com redirects will end soon and direct visitors to use the ablefy.io address.
The homepage flags direct integration of a community (discussions, live events, forum linked to ablefy courses) as a new capability.
In a StartupValley interview, the company is presented as "ablefy, formerly elopage", with the new name framed around expansion into further markets and additional customer segments.
The founder states that ablefy was built without outside capital in its early years and that investors were brought on board in 2021.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- ablefyablefy.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ablefy do?
- ablefy (formerly elopage) is a German platform combining checkout, course hosting, community and payment processing for digital products.
- Who are ablefy's investors?
- ablefy's investors include Avid Ventures, Bootstrap Europe, Partech Ventures, Target Global.
- Where is ablefy headquartered?
- ablefy is headquartered in Berlin, DE.



