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A-Champs
Techstars '20Barcelona, ES · Founded 2016 · 16 employees on LinkedIn · 1 known investors
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A-Champs develops Cognitive-Motor Training hardware and software for athletes, coaches, and therapists to improve reactive intelligence and decision-making under pressure. The company offers ROX, a multi-sensory reaction training system combining lights, sound, and vibration cues with app-based tracking, used across sports training, neuro-athletic development, and rehabilitation.
Also known as A-CHAMPS INTERACTIVE TRAINING SOLUTIONS S.L.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026A-Champs, operating as A-CHAMPS INTERACTIVE TRAINING SOLUTIONS S.L., develops what it calls Professional Cognitive-Motor Training systems, combining sensor-based hardware with app-driven task design so that users train perception, decision-making and movement together rather than in isolation. Its multisensory approach pairs light, sound and vibration stimuli with structured drills, and each drill is captured as data including reaction time, accuracy and decision quality.
The product ecosystem is organised around a three-step workflow — set the task, train the response, then review and progress the session. ROXProX Laser is positioned as the flagship system, using laser-beam sensing for movement-based interaction and an LED matrix that can display letters, numbers and symbols for more complex task design. ROX Touch serves as the entry-level professional device, offering visual, auditory and tactile cueing with 12 sensitivity levels and the ability to connect up to six units. CogniCage is a facility-level installation supporting 360-degree tasks and whole-body movement, and a range of modular accessories adapts the systems to specific sports and applications. The company has also introduced soccer-specific products, including Goal Station, a Smart RebounderGo and a Rebounder Performance Set, plus a Speed Measurement & Dribbling Set, aimed at developing first touch, passing, dribbling, shooting, scanning and decision-making, with coach-facing benchmarking and individual development plans.
The company frames its methodology around "Reactive Intelligence" — the ability to perceive information, decide and move effectively under changing conditions — and states that it draws on principles from cognitive science, motor learning, neuroscience, sport science and rehabilitation. It notes that its systems are built on established scientific principles rather than being presented as clinically proven.
Business model
Hardware sales through a direct e-commerce storefront, with products priced individually (for example ROX Touch from €149 and ROXProX Laser from €289, and set-based products such as a Speed Measurement & Dribbling Set at €749 and a Rebounder Performance Set at €1,869). Core training functionality — exercise creation, training programs and the exercise library — is available without a mandatory subscription; optional paid upgrades cover advanced dashboards, analytics, reporting, partner tools, team management and enterprise functions. The Catalonia startup directory classifies the business model as e-commerce and trade, serving both business and consumer targets.
Product sales of training hardware and accessories, supplemented by optional software upgrades for advanced analytics, reporting, team management and enterprise features; no mandatory subscription for core use.
Traction
The company reports a 4.8/5 customer rating based on 205 reviews, and states its reaction training system is used by world-class athletes and leading clubs. Individual products show ratings of 4.6 (ROXTouch) and 4.9 (ROXProX Laser).
Latest developments
Recent product positioning centres on ROXProX Laser as the flagship system alongside ROX Touch and the facility-level CogniCage, and on a new line of soccer solutions — including Goal Station, Smart RebounderGo and the Rebounder Performance Set — aimed at developing decision-making, reaction time and "Football IQ" with coach-facing benchmarking and individual development plans.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned as a professional-grade cognitive-motor training ecosystem rather than simple reaction-tapping equipment, spanning athletic performance, neuro-athletic training and rehabilitation. Listed in the Barcelona & Catalonia Startup Hub directory under sports and ICT & electronics, and in the EU-Startups directory under sport tech, fitness, neuro-physical training and health tech.
Emphasises a single methodology applied across three professional applications (performance, neuro-athletic, rehabilitation), laser-beam sensing and LED symbol display for richer task design, no mandatory subscription for core training functionality, and a stated grounding in cognitive science, motor learning, neuroscience, sport science and rehabilitation research.
Technology
Sensor-based training devices delivering visual, auditory and tactile cues. ROXProX Laser uses laser-beam sensing plus an LED matrix capable of rendering letters, numbers and symbols; ROX Touch provides 12 sensitivity levels and connectivity for up to six units; CogniCage provides a 360-degree facility environment. Accompanying software lets users define cues, rules, movement and goals, and captures reaction times, accuracy and decision quality in real time for progression and session planning. The company is listed under AI & big data and ICT & electronics technology categories.
Go-to-market
Direct online sales via the company's own store with free shipping within the US and EU, supported by weekday customer support (8am–6pm CET) and an expert-contact form for club solutions, events and camps. Credibility is built through endorsements from professional practitioners and athletes, including USMNT soccer player Walker Zimmerman, physiotherapist Laia Casals and sports performance vision trainer Ryan Harrison.
Coaches, physiotherapists and other therapists, neuro-athletic training professionals, performance facilities, sports clubs and athletes, spanning performance training, neuro-athletic training and rehabilitation applications; the company also markets club solutions, camps and events, and sells to consumers.
Geography
Headquartered at Passeig Olimpic 9, 08038 Barcelona, Spain, with free shipping offered within the United States and the European Union.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 4
Companies working in the same space as A-Champs.
▸Research sources · 8
primary sources listed
- A-Champsa-champs.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does A-Champs do?
- A-Champs builds cognitive-motor training hardware and software used by coaches, therapists and performance facilities.
- Who are A-Champs's investors?
- A-Champs's investors include Techstars.
- Where is A-Champs headquartered?
- A-Champs is headquartered in Barcelona, ES.