Beyourbest
26 employees on LinkedIn · 1 known investors
Be Your Best develops virtual reality training software for footballers to improve skills such as vision and decision-making. The company originated in Norway and is expanding internationally.
Also known as Be Your Best · Be Your Best AS · Be Your Best Global AS · BeYourBest
Investors · 1
Company profile
researched Aug 2026Be Your Best (operating as Be Your Best AS / Be Your Best Global AS) develops a simulation-based technology platform for sport-specific cognitive training, focused on football. Its virtual reality application runs on VR headsets and is offered through the Meta Quest store, with two principal training modes: Scenarios, which recreates 11-a-side situations from real professional matches, and Matchplay, an open AI-driven mode intended to approximate a live match. The platform measures scanning and other cognitive metrics, provides replay analysis and statistics, and includes in-game memory and awareness tests.
A companion mobile application for iOS and Android, published as "Be Your Best Pro," lets subscribers track cognitive development and training hours, review previous sessions, compare results on leaderboards, and manage account, subscription and billing details. The Google Play listing records more than 5,000 downloads and an update dated 26 October 2025. The company does not sell VR headsets; users supply their own hardware. Data handling is described under GDPR, CCPA and the Texas Data Privacy and Security Act, and account registration requires users to be over 13.
Business model
Subscription software. Individuals subscribe to a "Personal" plan covering three seats, billed monthly or annually, while teams, clubs and academies buy an annually billed club plan with unlimited seats, a dedicated account team, a club management portal and advanced football-specific cognitive testing. A 14-day money-back guarantee is offered, and there is an affiliate program governed by a separate agreement.
Recurring subscription fees: $29 per month billed monthly or $19 per month billed annually for the Personal plan (three seats included); Teams & Clubs pricing is quoted on request via a booked call. Gift cards and an affiliate program are also offered.
Traction
The company states thousands of professional and amateur players and clubs train with the product; the Android companion app lists over 5,000 downloads. A study with the German U16 national team is cited as showing an average 28% increase in scan rate after nine weeks of consistent training.
Latest developments
The companion Android app received an update on 26 October 2025 addressing training-results notifications and security. Published insight articles include a piece on VR training and scanning at Right to Dream.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself in the VR football/cognitive training segment, citing adoption of VR by national associations, leagues, clubs and academies for training and injury rehabilitation. Referenced users and endorsers include players at Arsenal, Sassuolo and Sheffield United, and a former Norway U18/U19/U20 coach; the company states it won Best Performance in Sports Tech at Real Madrid Next in 2021.
Emphasises football-specific cognitive training - particularly scanning, vision and decision-making - supported by study results, rather than physical training, and highlights use cases regular training cannot cover: training anywhere, anytime, alone, while injured or pre-game without physical load, plus constant 11-v-11 repetition and coaching guidance.
Technology
A VR application for consumer headsets, distributed via the Meta Quest store, combined with a hosted platform and connectivity software. Training content includes scenarios reconstructed from real professional matches and an open AI opponent mode. The system captures performance data from training sessions, tracks scanning and cognitive metrics, and supports session replay, benchmarking and leaderboards; a companion iOS/Android app surfaces progress data.
Go-to-market
Direct online sign-up for individual subscriptions and app store distribution (Meta Quest, iOS, Android), alongside a sales-led motion for clubs and organizations via booked calls and full club integration. Marketing draws on athlete and coach testimonials, published research results, editorial content from in-house UEFA-qualified coaches and analysts, social channels including a Discord community, gift cards and an affiliate program.
Professional and amateur football players of all ages, including youth players and parents seeking guided extra practice at home, injured players training during rehabilitation, and organizations such as clubs, academies, leagues and national associations.
Geography
Headquartered in Oslo, Norway, at Forskningsparken, Gaustadalleen 21, with users and clubs described as located worldwide and a US-localised website version.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsUpdate to the Android companion app fixing training-results notifications and improving security.
Be Your Best states it won the Best Performance in Sports Tech award at Real Madrid Next in 2021.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Beyourbestbeyourbest.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Beyourbest do?
- Norwegian developer of a VR football training app that trains players' scanning, vision and decision-making.
- Who are Beyourbest's investors?
- Beyourbest's investors include SNÖ Ventures.