Fundraising Fox
🦊/Companies
Sign in

2Morrow

Kirkland, US · Founded 2012 · Delaware corporation · 32 employees on LinkedIn · 3 known investors

Find your way into 2Morrow

1 people in our graph share verified history with the 2Morrow team — schools, employers, funds. One of them is your warm intro.

Robert Kesterunlockedknows Jo Masterson · together at Oregon Institute of Technology

2Morrow provides evidence-based digital wellness programs delivered through a smartphone and web app, using Acceptance and Commitment Therapy principles to help people quit tobacco, manage stress, and change health behaviors. It sells to employers, health plans, and states, and has served over 1 million people since 2011.

Digital HealthMental HealthWellness & Fitness

Founders & leadership

2Morrow was founded in 2012 by Jo Masterson.

JMJo Masterson
Jo MastersoninChief Executive Officer & Co-founderJo Masterson is a nurse and MBA who co-founded and leads 2Morrow, a digital health company delivering evidence-based behavior change programs for tobacco cessation and wellness. She has served as a principal investigator on NIH-funded research and holds an RN credential.
BM
Brandon MastersoninCOO & Co-Founder

Board

JK
John KosterBoard director
ELEric Larsen
Eric LarseninMember of the BoardInterim Executive Director at Alliance of Angels

Investors · 3

Portland Seed FundPortland · $25K
Alliance of AngelsreportedSeattle
WRF Capitalreported · 2 sourcesSeattle · $100K – $2M

Reported raises · per SEC filings

Form D private placements

$4.3M disclosed across 5 rounds · 2015–2021

▶$3.3MraisedApr 2021 · 29 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • John KosterDirector
  • Jo MastersonExecutive Officer, Director
  • Brandon MastersonExecutive Officer
  • Eric LarsenDirector
Offering amount
$3.3M
Amount sold
$3.3M
First sale
Mar 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$200KraisedOct 2018 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brandon MastersonExecutive Officer, Director
  • Eric LarsenDirector
  • John KosterDirector
Offering amount
$500K
Amount sold
$200K
First sale
Sep 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$400KraisedAug 2018 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Eric LarsenDirector
  • John KosterDirector
  • Brandon MastersonExecutive Officer, Director
Offering amount
$450K
Amount sold
$400K
First sale
Apr 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$325KraisedApr 2016 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jo MastersonExecutive Officer
  • Brandon MastersonExecutive Officer, Director
  • Kim HansenExecutive Officer
Offering amount
$500K
Amount sold
$325K
First sale
Mar 2016
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$50KraisedMar 2015 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brandon MastersonExecutive Officer, Director
  • Jo MastersonExecutive Officer
  • Kim HansenExecutive Officer
Offering amount
$500K
Amount sold
$50K
First sale
Mar 2015
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 1

by search overlap
Castlight Health Inc3 shared keywordsCastlight Health provides digital health navigation solutions that help employees understand and use their benefits while enabling employers to manage benefit programs effectively through integrated, personalized services.

Companies competing with 2Morrow for the same Google search keywords, organic and paid, via search-intersection analysis.

Non-dilutive funding · 2 SBIR/STTR awards

Federal grants — no equity taken
AgencyPhaseYearAmount
National Institutes of Health (NIH)National Institutes of HealthPhase II2022$1.7M
National Institutes of Health (NIH)National Institutes of HealthPhase I2021$252K

Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.

In the news

2Morrow Inc. Wants to Help You Kick Your Bad Habits | Lifestyle | 425business.com425business.com · Feb 2023Behavioral science startup 2Morrow raises $1.5M to grow digital therapeutic platform – GeekWiregeekwire.com · Apr 20212Morrow Raises $1.5M to Increase Access to Evidence-Based Digital Health — 2Morrow2morrowinc.com · Apr 2021Seattle startup looks to extinguish cigarette smoking, raises $500,000 for SmartQuit smoking cessation app – GeekWiregeekwire.com · Apr 2016Moscow’s 2Morrow Film Fest Issues Funding Appealhollywoodreporter.com · Jul 2014

Frequently asked questions

What does 2Morrow do?
2Morrow provides evidence-based digital wellness programs delivered through a smartphone and web app, using Acceptance and Commitment Therapy principles to help people quit tobacco, manage stress, and change health behaviors. It sells to employers, health plans, and states, and has served over 1 million people since 2011.
Who founded 2Morrow?
2Morrow was founded by Jo Masterson in 2012.
Who are 2Morrow's investors?
2Morrow's investors include Portland Seed Fund, Alliance of Angels, WRF Capital.
How much funding has 2Morrow raised?
2Morrow has disclosed $4.3M raised across 5 rounds.
Where is 2Morrow headquartered?
2Morrow is headquartered in Kirkland, US.