2Morrow
Kirkland, US · Founded 2012 · Delaware corporation · 32 employees on LinkedIn · 3 known investors
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2Morrow provides evidence-based digital wellness programs delivered through a smartphone and web app, using Acceptance and Commitment Therapy principles to help people quit tobacco, manage stress, and change health behaviors. It sells to employers, health plans, and states, and has served over 1 million people since 2011.
Founders & leadership
2Morrow was founded in 2012 by Jo Masterson.

Board

Investors · 3
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How we know: press coverage · Not right? Tell us
How we know: funding news · press coverage · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$4.3M disclosed across 5 rounds · 2015–2021
▶$3.3MraisedApr 2021 · 29 investors · Other TechnologyRule 506(b)
- John KosterDirector
- Jo MastersonExecutive Officer, Director
- Brandon MastersonExecutive Officer
- Eric LarsenDirector
- Offering amount
- $3.3M
- Amount sold
- $3.3M
- First sale
- Mar 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$200KraisedOct 2018 · 3 investors · Other TechnologyRule 506(b)
- Brandon MastersonExecutive Officer, Director
- Eric LarsenDirector
- John KosterDirector
- Offering amount
- $500K
- Amount sold
- $200K
- First sale
- Sep 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$400KraisedAug 2018 · 10 investors · Other TechnologyRule 506(b)
- Eric LarsenDirector
- John KosterDirector
- Brandon MastersonExecutive Officer, Director
- Offering amount
- $450K
- Amount sold
- $400K
- First sale
- Apr 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$325KraisedApr 2016 · 13 investors · Other TechnologyRule 506(b)
- Jo MastersonExecutive Officer
- Brandon MastersonExecutive Officer, Director
- Kim HansenExecutive Officer
- Offering amount
- $500K
- Amount sold
- $325K
- First sale
- Mar 2016
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$50KraisedMar 2015 · 2 investors · Other TechnologyRule 506(b)
- Brandon MastersonExecutive Officer, Director
- Jo MastersonExecutive Officer
- Kim HansenExecutive Officer
- Offering amount
- $500K
- Amount sold
- $50K
- First sale
- Mar 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 1
Companies working in the same space as 2Morrow.
Non-dilutive funding · 2 SBIR/STTR awards
Federal grants — no equity taken| Agency | Phase | Year | Amount |
|---|---|---|---|
| National Institutes of Health (NIH)National Institutes of Health | Phase II | 2022 | $1.7M |
| National Institutes of Health (NIH)National Institutes of Health | Phase I | 2021 | $252K |
Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.
In the news
Frequently asked questions
- What does 2Morrow do?
- 2Morrow provides evidence-based digital wellness programs delivered through a smartphone and web app, using Acceptance and Commitment Therapy principles to help people quit tobacco, manage stress, and change health behaviors. It sells to employers, health plans, and states, and has served over 1 million people since 2011.
- Who founded 2Morrow?
- 2Morrow was founded by Jo Masterson in 2012.
- Who are 2Morrow's investors?
- 2Morrow's investors include Portland Seed Fund, Alliance of Angels, WRF Capital.
- How much funding has 2Morrow raised?
- 2Morrow has disclosed $4.3M raised across 5 rounds.
- Where is 2Morrow headquartered?
- 2Morrow is headquartered in Kirkland, US.




