11x

Market position

A heavily funded AI-SDR / AI sales-agent vendor competing with Regie.ai, Artisan, AiSDR, Salesforge and incumbent autonomous-agent products from Salesforce and others. It has more capital than many point competitors, but the category is crowded and product differentiation and retention have been questioned.

Positions itself as autonomous labor rather than a copilot or point tool: one platform owns prospect data, research, campaign design, email/social/phone execution, qualification, and CRM actions, with task- or volume-based pricing instead of per-seat licensing.

Technology

Agentic AI orchestration spanning live web and account research, first-party context, personalized multichannel sequencing, email deliverability infrastructure, reply handling, voice and chat agents, CRM integration, memory, and continuous optimization. The company claims SOC 2 compliance and end-to-end encryption.

Go-to-market

Direct enterprise sales and live demos, annual contracts, white-glove onboarding, dedicated customer success, and outcome/ROI-oriented case studies.

Mid-market and enterprise sales, marketing, growth, and revenue-operations teams that want to automate outbound and inbound pipeline work.

High-growth technology companies and large enterprises; use cases include outbound SDR, inbound qualification, website conversion, campaign research, CRM follow-up, and multilingual phone engagement.

Geography

Founded and incorporated in London, with the operating headquarters moved to San Francisco in July 2024; sells internationally and advertises multilingual coverage.

History

Incorporated in the UK in October 2022; launched Alice and raised a $2 million Project A-led pre-seed in August 2023; moved headquarters to San Francisco in July 2024; raised a $24 million Benchmark-led Series A and a $50 million Andreessen Horowitz-led Series B in 2024; acquired Opkit for voice-AI capabilities; faced public scrutiny over customer-logo, retention, ARR and workplace allegations in March 2025; appointed Prabhav Jain CEO and moved Hasan Sukkar to non-executive chairman in May 2025; continued broadening the platform through Julian, Campaign Strategist, web widgets and an integrated dialer in 2026.

Ownership

Privately held and venture-backed. Principal disclosed institutional backers include Andreessen Horowitz, Benchmark and Project A, alongside 20VC, Lux Capital, SV Angel, Quiet Capital, Abstract Ventures, Operator Partners, Visionaries Club and Activant Capital.

Risks & controversies

TechCrunch and Sifted reported in March 2025 that some displayed customer logos represented short trials rather than active production customers, that early cohorts experienced very high churn, and that contracted ARR included annualized value from contracts with early opt-outs. Sources also alleged product reliability, billing, back-pay and intense-work-culture problems. ZoomInfo threatened legal action over logo/customer claims; Airtable denied being a customer. 11x disputed misleading conduct, said it used CARR transparently with investors, said product and retention had improved, reported 79% retention, and removed inaccurate references. These are allegations and rebuttals, not adjudicated findings.