About
Content strategist with B2B and B2C experience, having led content and marketing teams; her work has appeared in Inside Retail, Omnilytics, and Harper's Bazaar.
Experience
- IterativeSenior Content Strategistcurrent2025 — presentKL, Singapore
- IterativeContent Strategist2022 — 2025
- StaynexContent Consultant2022 — 2023
- TRIIIOContent Consultant2022
- DropeeProduct Marketing & Content Manager2021 — 2022
- DropeeSenior Content Strategist2020 — 2021
- OmnilyticsContent Marketing Team Lead2019 — 2020
- OmnilyticsContent Executive2018
- Shoppr AppContent Writer2016 — 2018
- Shoppr AppContent and Marketing Intern2016
Education
- KDU University CollegeBachelor of Communications, Mass Communication/Media Studies2016 — 2018
- KDU CollegeDiploma in Mass Communications, Mass Communication/Media Studies2014 — 2016
Skills & more
CopywritingCreative Content ProductionContent ManagementContent DevelopmentContent StrategyBusiness InsightsContent MarketingManagement4Leadership6Web Content Writing2Editing1
Languages Bahasa Malaysia · English · Mandarin
From Yi's professional profile.
Shared employers
Also worked at Iterative20
Ka Kay LumAssociate at Cento VenturesJessica ChaoInvestor at Endurance28Zaizhuang ChengCo-founder, Spin (Ford Mobility) at Good AI CapitalMelissa TaingSenior Program Manager, Recruiting at ITERATIVEMartha CabaeroContent Manager, Recruiting at ITERATIVEClaire ChanOperations Manager at ITERATIVE
+ 14 more
Colleagues at ITERATIVE
Aaron Yip
Founder, Visiting Partner at ITERATIVE
Bill Achariyasoonthorn
Senior Associate, Investments at ITERATIVE
Brian
Founder, General Partner at ITERATIVE
Brian Ma
Founder, General Partner at ITERATIVE
Claire Chan
Operations Manager at ITERATIVE
Dayana Yermolayeva
Founder, Visiting Partner at ITERATIVE
Derry Sakti
Founder, Visiting Partner at ITERATIVE
Elpizo Choi
Founding Capital Partner at ITERATIVE