About
Willian Shiang is Chief Operating Officer at Felix Capital. He previously spent six years as COO/CFO of Felix Capital portfolio company YOOBIC, where he helped grow the business from $5m to $35m ARR and raise a $50m Series C from Highland Europe. Earlier, he worked for a decade at The Carlyle Group in Sao Paulo and London on consumer growth and buyout deals, and began his career as a consultant at A.T. Kearney. He is a Kauffman Fellow (Class 17) with an MBA from the Wharton School, an MA in international relations from UPenn, and a BS from ITA in Brazil.
Experience
- Felix CapitalPartnercurrent2026 — presentLondon Area, United Kingdom
- Felix CapitalCOO | CFO2025
- Felix CapitalChief Operating Officer (COO)2024London Area, United Kingdom
- AlokaiBoard Membercurrent2025 — present
- Conta AzulBoard Member2024 — 2025
- YOOBICChief Financial and Operating Officer (CFOO)2020 — 2024London, England, United Kingdom
- YOOBICChief Financial Officer (CFO)2017 — 2020London, United Kingdom
- The Kraft Heinz CompanyHead of Revenue Management2017London, United Kingdom
- The Carlyle GroupAssociate Director2015 — 2016London, United Kingdom
- The Carlyle GroupVice President2011 — 2014São Paulo Area, Brazil
- The Carlyle GroupSenior Associate2007 — 2010São Paulo, Brazil
- KearneySenior Associate2004 — 2006São Paulo, Brazil
- KearneyAssociate2003 — 2004São Paulo Area, Brazil
Education
- Kauffman Fellowship ProgramFellow Venture Capital2012 — 2014
- The Wharton SchoolMaster of Business Administration (M.B.A.), Private Equity | Venture Capital2006 — 2008
- YPOMember2020 — 2022
- The Lauder Institute - University of PennsylvaniaMaster's Degree, International Relations and Affairs (Asia Focus)2006 — 2012
- Instituto Tecnológico de Aeronáutica - ITABachelor's degree, Electronic Engineering1997 — 2002
Skills & more
Strategy16Negotiation5Fundraising8Board Level7Private Equity61Valuation48Venture Capital30Emerging Markets14Corporate Development7Financial Modeling27Investment Banking6Mergers & Acquisitions15
+11 more
Corporate FinanceLBODue DiligenceM&A experienceCapital MarketsInvestmentsBusiness StrategyStart-upsManagement ConsultingEntrepreneurshipMergersLanguages English · Mandarin (conversational) · Portuguese · Spanish
From Willian's professional profile.
Same school
Also attended The Wharton School1,323
Fred WilsonCo-founder & Partner at Union Square VenturesJosh KopelmanFounder and Partner at First Round CapitalAydin SenkutFounder & Managing Partner at FelicisKatie RiesterPartner, Head of Investor Relations at Felicis VenturesTrevor OelschigInvestment Team at General CatalystRebecca JamesInvestor at Index Ventures
+ 1,317 more
Also attended The Lauder Institute - University of Pennsylvania35
Wesley TilluPartner at S32 focused on frontier technology investmentsMaría de Lera AuerspergInvestor at KfundKent MadsenFounding Managing Partner Emeritus & Venture Partner at EPIC VENTURESCristobal De AtuchaPrincipal at FinTech CollectiveDan SiazonFounder & Managing Partner at Kickstart VenturesStephen SnyderManaging Director, Head of Operations & Partnerships at JetBlue Ventures
+ 29 more
Also attended Instituto Tecnológico de Aeronáutica - ITA7
Leonardo EsmeraldoPrincipal at Bewater VenturesIlmo CaldasAssociate at HiPartners Capital&WorkDaniel StudartInvestor at DNA CapitalMarcelo LimaGeneral Partner at MONASHEESPedro Henrique SilvaVenture Partner at Iporanga VenturesCarlos PedranziniPartner at AcNext Capital
+ 1 more
Shared employers
Also worked at Alokai4
Also worked at Conta Azul2
Also worked at YOOBIC3
Also worked at The Kraft Heinz Company33
Bill PescatelloInvestor at LightbankAndrew FurmanSoftware Developer at Asymmetric Capital PartnersMiriam UeberallTuring Labs AI; Ex-R&D at Flora Food Group, Kraft Heinz, Unilever at PeakBridge VCBeverly CheungLegal Counsel at HeadlineGiorgio BonachelaInvestments at Astanor VenturesTodd JohnsonInvestor at Sand Hill Angels
+ 27 more
Colleagues at FELIX CAPITAL
Alex Coles
Investor at FELIX CAPITAL
Alexandra Papazian
Investor at FELIX CAPITAL
Alexandra Thornton
Investor at FELIX CAPITAL
Andrea Molteni
Investor at FELIX CAPITAL
Andrew Robb
Investor at FELIX CAPITAL
Angela Chou
Investor at FELIX CAPITAL
Antoine Nussenbaum
Investor at FELIX CAPITAL
Branko Milutinović
Investor at FELIX CAPITAL




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