About
Troy Burton is VP of Product Strategy at Crux. He brings over 10 years of leadership experience in health tech and digital product management, with previous roles at Zephyr AI and Rally Health focused on product innovation, go-to-market strategies, and rewards programs. His work centers on product strategy, predictive analytics, user experience, and loyalty marketing across cross-functional teams.
Experience
- CruxVP, Product Strategycurrent2025 — presentDallas, Texas, United States
- Red Cell PartnersHead of Product2023 — 2025Minneapolis, Minnesota, United States
- Zephyr AIVP, Product2022 — 2024Minneapolis, Minnesota, United States
- Rally HealthVP, Digital Product2015 — 2022Minneapolis, Minnesota
- OptumHealthSenior Director, Rewards Product2011 — 2015Golden Valley, Minnesota
- FICOSenior Product Manager2008 — 2011
- Solution Design GroupProject Manager2007 — 2008
- Boston Scientific CRMSenior Analyst2006 — 2007
- FICOImplementation Lead2003 — 2006
- Braun ConsultingManager, CRM Software2000 — 2003
- Apex ITSenior Consultant1998 — 2000
- BSGConsultant1997 — 1998
Skills & more
FundraisingCustomer ResearchProduct InnovationProduct VisionLoyalty MarketingUser Experience (UX)Rewards ProgramsHealthcareSoftware Development Life Cycle (SDLC)1Prescriptive AnalyticsMachine LearningTeam Leadership
+12 more
Strategic CommunicationsAnalytical SkillsProduct ManagementStrategyAnalyticsBusiness IntelligenceCRMProduct LaunchEnterprise SoftwareSaaSProduct DevelopmentProject ManagementFrom Troy's professional profile.
Colleagues at Red Cell Incubation
Alan Shaffer
Senior Advisor, National Security & Healthcare at Red Cell Incubation
Aly Carbaugh
Junior Analyst at Red Cell Incubation
Amanda Aguayo
Co-Founder, Hunted Labs at Red Cell Incubation
Aniqua Bokhari
Legal Counsel at Red Cell Incubation
Anne Powers
Executive Assistant at Red Cell Incubation
Arianna Urekew
Senior Operations Associate, National Security at Red Cell Incubation
Ava Thompson
Marketing Associate at Red Cell Incubation
Barrett Yates-Mack
Chief Financial Officer at Red Cell Incubation
Frequently asked questions
- Who is Troy Burton?
- Troy Burton is VP of Product Strategy at Crux. He brings over 10 years of leadership experience in health tech and digital product management, with previous roles at Zephyr AI and Rally Health focused on product innovation, go-to-market strategies, and rewards programs. His work centers on product strategy, predictive analytics, user experience, and loyalty marketing across cross-functional teams.
- Where does Troy Burton work?
- Troy Burton is Head of Product at Red Cell Incubation.
- Where did Troy Burton go to school?
- Troy Burton studied at Northwestern University (Master of Science (MS), Predictive Analytics); Loras College (BA, Management Information Systems).
Same school
Also attended Northwestern University353
Hannah KrootMarketing Lead at Intel CapitalMikowai AshwillInvestor at Spark CapitalNaomi Pilosof IonitaBoard Partner at Menlo VenturesEric OngInvestor at LightbankBill PescatelloInvestor at LightbankScott JacobsonManaging Director at Madrona Venture Group
+ 347 more
Also attended Loras College2
Shared employers
Also worked at Crux2
Also worked at OptumHealth67
Trip HoferVenture Partner at .406 VenturesJohn PrufetaChief Executive Officer and Managing Partner at Medical Excellence CapitalTodd CozzensInvestor at TRANSFORMATION CAPITALRobin BorgInvestor at TRANSFORMATION CAPITALRobin MercerInvestor at TRANSFORMATION CAPITALAmir Dan RubinCEO and Founding Managing Partner at Healthier Capital
+ 61 more
Also worked at Boston Scientific CRM46
Ben CoughlanInvestor at Moonfire VenturesRobin BorgInvestor at TRANSFORMATION CAPITALRache SimmonsBreast Cancer Surgeon at FemHealth VenturesChris ShanahanPrincipal at DFJDavid ThompsonGeneral Partner at 415 CapitalRamanathan VStartup Ecosystem Builder at Seafund
+ 40 more
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