Fundraising Fox

Troy Burton

Investor

Head of Product at Red Cell Incubation

Dallas, Texas, United States

About

Troy Burton is VP of Product Strategy at Crux. He brings over 10 years of leadership experience in health tech and digital product management, with previous roles at Zephyr AI and Rally Health focused on product innovation, go-to-market strategies, and rewards programs. His work centers on product strategy, predictive analytics, user experience, and loyalty marketing across cross-functional teams.

LinkedIn ↗

Experience

  1. CruxVP, Product Strategycurrent2025 — presentDallas, Texas, United States
  2. Red Cell PartnersHead of Product2023 — 2025Minneapolis, Minnesota, United States
  3. Zephyr AIVP, Product2022 — 2024Minneapolis, Minnesota, United States
  4. Rally HealthVP, Digital Product2015 — 2022Minneapolis, Minnesota
  5. OptumHealthSenior Director, Rewards Product2011 — 2015Golden Valley, Minnesota
  6. FICOSenior Product Manager2008 — 2011
  7. Solution Design GroupProject Manager2007 — 2008
  8. Boston Scientific CRMSenior Analyst2006 — 2007
  9. FICOImplementation Lead2003 — 2006
  10. Braun ConsultingManager, CRM Software2000 — 2003
  11. Apex ITSenior Consultant1998 — 2000
  12. BSGConsultant1997 — 1998

Education

  1. Northwestern UniversityMaster of Science (MS), Predictive Analytics2013 — 2016
  2. Loras CollegeBA, Management Information Systems1993 — 1997

Skills & more

FundraisingCustomer ResearchProduct InnovationProduct VisionLoyalty MarketingUser Experience (UX)Rewards ProgramsHealthcareSoftware Development Life Cycle (SDLC)1Prescriptive AnalyticsMachine LearningTeam Leadership
+12 moreStrategic CommunicationsAnalytical SkillsProduct ManagementStrategyAnalyticsBusiness IntelligenceCRMProduct LaunchEnterprise SoftwareSaaSProduct DevelopmentProject Management

From Troy's professional profile.

Same school

Also attended Northwestern University278

Hannah KrootMarketing Lead at Intel CapitalMikowai AshwillInvestor at Spark CapitalNaomi Pilosof IonitaBoard Partner at Menlo VenturesEric OngInvestor at LightbankBill PescatelloInvestor at LightbankScott JacobsonManaging Director at Madrona Venture Group

+ 272 more

Also attended Loras College1

Dylan KurtContent & Media at Redbud VC

Shared employers

Also worked at Crux2

Naimish PatelChief Growth Officer at Red Cell IncubationChip NashEntrepreneur in Residence, Healthcare at Red Cell Incubation

Also worked at OptumHealth47

John PrufetaChief Executive Officer and Managing Partner at Medical Excellence CapitalTodd CozzensInvestor at TRANSFORMATION CAPITALRobin BorgInvestor at TRANSFORMATION CAPITALGrant VerstandigFounder, Chairman, & CEO at Red Cell IncubationJohn NackelFounder and General Partner at Wavemaker Three-Sixty HealthDeneen VojtaSenior Advisor at Windham Capital Partners

+ 41 more

Also worked at Boston Scientific CRM29

Robin BorgInvestor at TRANSFORMATION CAPITALChris ShanahanPrincipal at DFJDavid ThompsonGeneral Partner at 415 CapitalRamanathan VStartup Ecosystem Builder at SeafundJack BaldnerInvestor at Griffin Gaming PartnersLuke RoushCo-Founder, Co-CEO, and Board Member at Sovereigns Capital Venture

+ 23 more

Colleagues at Red Cell Incubation

Alan Shaffer
Senior Advisor, National Security & Healthcare at Red Cell Incubation
Aly Carbaugh
Junior Analyst at Red Cell Incubation
Amanda Aguayo
Co-Founder, Hunted Labs at Red Cell Incubation
Aniqua Bokhari
Legal Counsel at Red Cell Incubation
Anne Powers
Executive Assistant at Red Cell Incubation
Arianna Urekew
Senior Operations Associate, National Security at Red Cell Incubation
Ava Thompson
Marketing Associate at Red Cell Incubation
Barrett Yates-Mack
Chief Financial Officer at Red Cell Incubation