About
Trent McLaren is the co-founder of Vinyl, an AI meeting notetaker built for accountants and bookkeepers that integrates with tools including Karbon, FYI, XPM, Google, and Microsoft. He also founded Journey, a go-to-market agency for SaaS companies in the accounting industry launched in January 2023, and The Firm, a peer-to-peer media brand for accountants and bookkeepers launched in November 2024. His earlier career spanned more than 13 years across accounting technology, including roles at Ignition, Intuit QuickBooks, Weel, and eWAY, and he was named Thought Leader of the Year at the 2017 Australian Accounting Awards.
Founder at Vinyl
Intro paths
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In turn, Trent can intro founders to Vinyl's investors below.
Vinyl's investors · 1
Co-founders at Vinyl
ZP
Zoe Palmer
AC
Ava Clarke
SD
Sam Dawson
Experience
- VinylCo-Foundercurrent2024 — present
- JourneyFoundercurrent2023 — presentAustralia
- The FirmCo-Foundercurrent2024 — presentSydney, New South Wales, Australia
- From the Trenches - Real Life in the Accounting IndustryChief Executive Officer2022 — 2023Australia
- Weel (Previously DiviPay)Head of Strategic Channels2021 — 2023Sydney, New South Wales, Australia
- TOA GlobalVP of Client Success2021Surfers Paradise, Queensland, Australia
- IgnitionSenior Partnerships Manager EMEA2020London, England, United Kingdom
- IgnitionHead of Accounting & Sales: Global2019 — 2020London, United Kingdom
- IgnitionHead of Accounting & Sales: Global2017 — 2019Sydney, Australia
- IntuitSenior Business Development Manager2015 — 2017Sydney, Australia
- eWAYXero Ambassador2013 — 2014Canberra, Australia
- eWAYSuccess Manager, Risk (Merchant Acquiring) and Customer Care2012 — 2013Canberra, Australia
- General Pants GroupStore manager - General Pants Co2010 — 2012Canberra, Australia
Skills & more
Content Strategy4Thought Leadership3Director level2Start-up LeadershipStart-up Ventures1Management Consulting7Marketing Strategy5Sales Consulting5Strategic PartnershipsRevenue AnalysisLeadership99Management99
+12 more
Business StrategySalesBusiness PlanningSales ManagementCustomer ExperienceCRMCustomer SatisfactionStock ManagementSales ProcessInventory ManagementStrategyStrategic Planning- Wispr Flow
- Weel Certified — Weel
- Marketing Mini-MBA — MiniMBA
- MBA - General — Australian Institute of Business
- Certificate 3 & 4 In Frontline Management — REAL Corporate Partners
- Diploma in Business Management — REAL Corporate Partners
From Trent's professional profile.
Frequently asked questions
- Who is Trent McLaren?
- Trent McLaren is the co-founder of Vinyl, an AI meeting notetaker built for accountants and bookkeepers that integrates with tools including Karbon, FYI, XPM, Google, and Microsoft. He also founded Journey, a go-to-market agency for SaaS companies in the accounting industry launched in January 2023, and The Firm, a peer-to-peer media brand for accountants and bookkeepers launched in November 2024. His earlier career spanned more than 13 years across accounting technology, including roles at Ignition, Intuit QuickBooks, Weel, and eWAY, and he was named Thought Leader of the Year at the 2017 Australian Accounting Awards.
- Where does Trent McLaren work?
- Trent McLaren is Founder of Vinyl.
- What companies did Trent McLaren found?
- Trent McLaren founded Vinyl.
- Where did Trent McLaren go to school?
- Trent McLaren studied at Australian Institute of Business (Master of Business Administration (MBA), Business Administration and Management); MiniMBA (Mini-MBA in Marketing, Marketing/Marketing Management); Real Corporate Partners (Business Administration and Management, General).
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