About
Sara Wimmercranz is a Swedish investor and entrepreneur from Älmhult, Småland, and has appeared as an investor on SVT's Draknästet (Dragon's Den). She co-founded Footway and previously held positions at LensWay. She is a Founding Partner at BackingMinds.
Experience
- BackingMindsFounding Partnercurrent2015 — present
- Hybird EnergyBoard Membercurrent2025 — present
- SnerpaPowerBoard Membercurrent2024 — presentReykjavik, Capital-regionen, Island
- FootwayCo-Foundercurrent2010 — present
- TrusTraceChairman Of The Board2019 — 2025
- Dynamic Code ABBoard Member2017 — 2022
- Stampen Media GroupBoard Member2017 — 2019Göteborg
- RNB RETAIL AND BRANDSBoard Member2015 — 2019
- Hemtex ABMember of the Advisory Board2016 — 2017
- The Springfield Project SwedenInvestment Manager2015Stockholm, Sweden
- FOOTWAY ABBoard Member2010 — 2014
- LensWay GroupHR Director2007 — 2010
- Constellation GroupRecruitment Consultant & Headhunter2005 — 2007
- AdacraMarketing2000 — 2003
- AdacraRecruitment assistant1999 — 2003
- IKEATrainee2000
Education
- Stockholm University2003 — 2007
- QUT (Queensland University of Technology)2004 — 2005
Skills & more
Leadership62Human Resources54Recruiting34Change Management21Business Strategy63Sales17Marketing13Management Consulting10Business Development13Team Leadership6Organizational Development7Business Analysis6
+7 more
EntrepreneurshipOnline MarketingRetailCustomer ServiceCustomer EngagementE-commerceCRMFrom Sara's professional profile.
Same school
Also attended Stockholm University76
Andrea EchstenkamperVP of Marketing at HeavybitIrene ArdenstedtInvestor at Luminar VenturesSandra MalmbergInvestor at EQT VenturesMartin Boldt-ChristmasInvestor at Green FlagAndreas LindblomManaging Partner at ScietyVilton BastiampillaiAssociate – Equity Capital Markets at Sciety
+ 70 more
Also attended QUT (Queensland University of Technology)52
Esther GilmoreGlobal Head of the Client Team at Generation Investment ManagementSam EdenInvestor at Square Peg CapitalAndrew PoesastePartner at RampersandFredrik BergenlidPartner at Fly VenturesReuben BramaInvestor at IDEO CoLab VenturesWendy LamAdvisor at Chrysalix
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