About
Rubén Ferreiro is a digital marketing and e-commerce entrepreneur who has founded and led companies since 2001. He holds a degree in Economics from the University of Santiago de Compostela and two master's degrees in E-commerce and Business. He is the principal shareholder of Elogia and founder of VIKO, a digital-business group operating in Spain and Mexico, and he invests in and advises early-stage startups.
Invests in
AdTechE-commerceMarketing Tech
Experience
- VIKOFounder & CEOcurrent2014 — presentBarcelona, Madrid, Vigo, y Mexico DF
- Lanai VenturesCo-Founder & Managing Partnercurrent2016 — presentBarcelona Area, Spain
- yabaCo-Foundercurrent2020 — presentGreater Barcelona Metropolitan Area
- Business AngelAngel Investorcurrent2010 — presentBarcelona, Catalonia, Spain
- Tech BarcelonaBoard Membercurrent2021 — presentBarcelona, Catalonia, Spain
- SeedRocketMentorcurrent2016 — presentBarcelona Area, Spain
- ELOGIA (Viko Group)CEO2009 — 2021Barcelona, Madrid, Vigo y Mexico DF
- ELOGIA (Viko Group)Media Director2007 — 2009Barcelona Area, Spain
- ELOGIA (Viko Group)CEO & CO-Founder Galiciabanner (acquired by Elogia)2001 — 2007Vigo Area, Spain
- IAB SpainBoard Member2014 — 2019Madrid Area, Spain
- BlueknowBoard Member & partner2014 — 2019Barcelona Area, Spain
- ISDILecturer MIB2011 — 2018Barcelona y Mexico DF
- Glovo AppMentor & Private Investor2015 — 2018Barcelona
- Conector Startup AcceleratorMentor2014 — 2017Barcelona Area, Spain
- EMMA - App Marketing SolutionsFounding Partner2012 — 2016Barcelona
- UlaboxBoard Member2011 — 2012Barcelona Area, Spain
- ICEMD/ESICLecturer2009 — 2012Barcelona Area, Spain
- Colegio de Economistas de A CoruñaEconomista Forense2000 — 2002Vigo Area, Spain
- Zaqueo InversionesProject Manager2000 — 2001Vigo Area, Spain
Skills & more
LyraGenerative AI1Fusiones y adquisiciones1Athenea.aiAtriaE-commerce99Online Marketing99Start-ups35Digital Marketing97Online Advertising58Entrepreneurship27Digital Strategy17
+12 more
SEMMobile MarketingInteractive AdvertisingSocial Media MarketingAffiliate MarketingEmail MarketingWeb AnalyticsMarketingSEOMobile DevicesMobile ApplicationsPPCLanguages Catalan · English · Galician · Portuguese
- Curso Intensivo de Inteligencia Artificial para equipos de eCommerce y Marketing Digital — Elev8 School
- Inbound Certification — HubSpot
From Rubén's professional profile.
Investments
Board seats
Yaba
Investor
ARENGUCoventiaEquipzilaGlovoHousfyOkify
Per the firm's website.
Colleagues at Lanai
Frequently asked questions
- Who is Rubén Ferreiro?
- Rubén Ferreiro is a digital marketing and e-commerce entrepreneur who has founded and led companies since 2001. He holds a degree in Economics from the University of Santiago de Compostela and two master's degrees in E-commerce and Business. He is the principal shareholder of Elogia and founder of VIKO, a digital-business group operating in Spain and Mexico, and he invests in and advises early-stage startups.
- Where does Rubén Ferreiro work?
- Rubén Ferreiro is General Partner at Lanai.
- What does Rubén Ferreiro invest in?
- Rubén Ferreiro invests in AdTech, E-commerce, Marketing Tech.
- What boards does Rubén Ferreiro sit on?
- Rubén Ferreiro holds tracked board seats at Yaba.
- What companies has Rubén Ferreiro invested in?
- Investments tracked here include ARENGU, Coventia, Equipzila, Glovo, Housfy, Okify.
- Where did Rubén Ferreiro go to school?
- Rubén Ferreiro studied at Elev8 School (Digital Marketing Expert, Marketing digital); Universidad Intercontinental de la Empresa (Master, MDTIC); Universidad de Santiago de Compostela (Master, Master e-commerce).
Same school
Also attended Universidad de Santiago de Compostela9
Jaime NovoaInvestor at KfundStefan HülsenInvestment Director at Statkraft VenturesDan BuntingInvestor at 1AM GamingMuireann MacAuliffeInvestment Manager at MML Growth Capital Partners IrelandLucia GarciaHead of Brand Marketing & Comms at SamaipataEmma PéricardDigital Africa's representative to the EU at Digital Africa
+ 3 more
Shared employers
Also worked at Lanai Ventures7
Benoit MenardoInvestor at Enzo VenturesDiego CamilleriInvestor at LanaiJeroen MerchiersGeneral Partner at LanaiGuillermo LlibreGeneral Partner at LanaiPau MallorquiInvestment Associate at LanaiIgnacio GaricanoAssociate at Lanai
+ 1 more






































