About
Rich Pleeth is the Co-Founder and CEO of Finmile, a company that builds an AI-based operating system for businesses with complex delivery operations, including parcel carriers, automotive parts distributors, towing operators, healthcare logistics providers, broadband installers, and ecommerce brands. The platform combines routing, dispatch, reoptimisation, proof of delivery, exception handling, returns, automated billing, and control tower operations into a single system that uses AI agents for planning, customer communication, and finance validation. Before founding Finmile, Pleeth held roles at Google, Bolt, Gett, and L'Oréal.
Founder at Finmile
Intro paths
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In turn, Rich can intro founders to Finmile's investors below.
Finmile's investors · 3
Co-founders at Finmile
CS
Chris SargeantFounder
Experience
- FinmileCo-Founder & CEOcurrent2022 — presentGreater London
- Pera CEO NetworkMembercurrent2025 — present
- 1ROOFInvestorcurrent2016 — present
- Connected KerbInvestorcurrent2021 — present
- Bowel Research UKFundraising Board Member2020 — 2025London, England, United Kingdom
- Edition7 - Strategy and Growth ConsultingFounder & Consultant2019 — 2022London, United Kingdom
- BoltManaging Director, Investor Relations & Operations2017 — 2019London, United Kingdom
- USECURIOUS LIMITEDFounder2016 — 2017London Area, United Kingdom
- Sup appFounder & CEO2015 — 2016London, United Kingdom
- GettChief Marketing Officer2013 — 2015Global
- GoogleGoogle Consumer Marketing Manager2012 — 2013London, United Kingdom
- GoogleProduct Marketing Manager2010 — 2012London, United Kingdom
- L'OrealBrand Marketing Manager2007 — 2010London, United Kingdom
- L'OrealMarketing Management Trainee2007 — 2008London, United Kingdom
Skills & more
Software as a Service (SaaS)1Google Analytics1Google Adwords1Venture Capital1Logistics Management1StartupsDigital Marketing34Social Media15Digital Media14Marketing13Advertising12Brand Management14
+12 more
Marketing StrategyOnline AdvertisingB2BMobile DevicesEntrepreneurshipBusiness DevelopmentSocial Media MarketingMarketing ManagementMobile MarketingCRMProduct ManagementMotivational SpeakingFrom Rich's professional profile.
Frequently asked questions
- Who is Rich Pleeth?
- Rich Pleeth is the Co-Founder and CEO of Finmile, a company that builds an AI-based operating system for businesses with complex delivery operations, including parcel carriers, automotive parts distributors, towing operators, healthcare logistics providers, broadband installers, and ecommerce brands. The platform combines routing, dispatch, reoptimisation, proof of delivery, exception handling, returns, automated billing, and control tower operations into a single system that uses AI agents for planning, customer communication, and finance validation. Before founding Finmile, Pleeth held roles at Google, Bolt, Gett, and L'Oréal.
- Where does Rich Pleeth work?
- Rich Pleeth is Founder of Finmile.
- What companies did Rich Pleeth found?
- Rich Pleeth founded Finmile.
- Where did Rich Pleeth go to school?
- Rich Pleeth studied at INSEAD (Executive Marketing Academy); University of Birmingham (Bachelor's degree, International Relations); The British School in the Netherlands (A-Levels, AS-Levels & GCSEs).
Founder mafias
INSEAD mafia152
Also came through, then founded or led a company.
Alexandre ProtMBAFounded Smartven +1Steve AnaviMBAFounded QontoKevin RyanMBAFounded Business Insider +3Naveen NishchalExecutive Healthcare Management ProgramFounded Uncover +2Julián MeloLeaders at scale - Executive programFounded Ubits +1Sheji HoExecutive AcademyFounded Hd +1
+ 145 more
University of Birmingham mafia19
Also came through, then founded or led a company.
Natalie DoranEnglish Literature with Creative WritingFounded Lytehouse +1Katie SunnucksBachelor of Science (BSc)Founded Vantage BiosciencesRune TheillBachelor of ScienceFounded RockstartLyndsey FiskMaster's degreeFounded Bon LemónsOsman KentBSc (1st) Joint Hons.Founded NumecentEla MadejErasmus exchangeFounded Credictive
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+ 12 more
The British School in the Netherlands mafia3
Also came through, then founded or led a company.
Same school
Also attended INSEAD1,044
Alexandre ProtCo-founder & CEO of QontoSteve AnaviCo-founder & President of QontoPatrick ClaessenPartner at Cottonwood Technology FundChris BischoffInvestment Team at General CatalystJan HammerInvestor at Index VenturesSandra SchwarzerInvestor at Index Ventures
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+ 1,038 more
Also attended University of Birmingham134
Frankie GreenwellInvestor at EQT VenturesHal TilyVenture Partner at Rackhouse Venture Management LpStephen ChambersGeneral Partner at SOSVAlexa TanAssociate, ESG & Impact at Openspace VenturesAlice GibbEurope Communications Director at Warburg PincusSikander ChahalPrincipal at TRANSCEND
+ 128 more
Shared employers
Also worked at Bolt12
Marianne KikasOffice Manager at Karma VenturesGabby DizonCEO at Bitkraft Esports VenturesMarek KiisaGeneral Partner at NordicNinjaTomosaku SoharaGeneral Partner at NordicNinjaWale AyeniManaging Partner, Co-head of Helios Digital Ventures at Helios Digital VenturesTyroneReporting Analyst at Factor[e] Ventures
+ 6 more
Also worked at Gett5
Also worked at Google2,000
Elad GilSolo general partner investing through Gil CapitalKai-Fu LeeChairman of Sinovation Ventures and CEO of 01.AIBrian SingermanCo-founder of GPx; Partner Emeritus at Founders FundJess LeePartner and Chief Product Officer at Sequoia CapitalTomasz TunguzFounder & General Partner at Theory VenturesHunter WalkCo-founder & Partner at Homebrew
+ 1,994 more
Also worked at L'Oreal130
Gülsah WilkeInvestor at DN CapitalAlexandra DubarInvestor at DaphniKaushik SubramanianVenture capitalist, product personRhie LimPartner, Global Strategy at One Way VenturesJosef NajmPrincipal at Thomson Reuters VenturesAnimesh SharmaVP - GTM at Fireside Ventures Advisory Llp
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+ 124 more