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Rachna Lather

Former Director, Commercial Go-To-Market Strategy at Jumpstart Ventures

United States

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About

Rachna Lather has worked across corporate and advertising agencies in integrated marketing communications, strategy, product and brand management, and digital marketing. She has led marketing for global consumer brands in the technology, telecom, and consumer electronics sectors across India and the Asia-Pacific region, and her campaigns have been recognized at forums including the Effies, Emvies, and AMEs. She holds a Bachelor's degree in Industrial Microbiology from Delhi University and an MBA in Marketing and Mass Communication from the Delhi School of Communication.

Experience

  1. JumpStart Inc.CMO in Residencecurrent2024 — presentUnited States
  2. JumpStart Inc.Marketing Lead - JumpStart Ventures2022 — 2024Cleveland, Ohio, United States
  3. HMD GlobalHead of Marketing2021 — 2022
  4. Micromax Informatics LtdMarketing Consultant2020 — 2021
  5. Colorbar USAHead Of Marketing2019
  6. MotorolaHead of Marketing2015 — 2019
  7. Micromax Informatics LtdGlobal Category Marketing Lead - mobile and consumer electronics2010 — 2015
  8. Virgin Mobile IndiaSenior Manager - Brand & Comms2008 — 2010
  9. Sony ElectronicsMarcom Associate2006 — 2008

Skills & more

Go-to-Market Strategy1Partner Relationship Management3Communications Strategy2Partner Communications1Strategic AlliancesRegional MarketingKey Performance IndicatorsStrategic InitiativesProject PlansPresentation SkillsMedia ManagementExternal Agencies
+12 moreDemand GenerationViral MarketingContent ManagementBudget ManagementCorporate BrandingProduct NamingVisual IdentityBrand IdentityAnalytical SkillsTeam ManagementManagementLeadership
  • VC University — VC University

From Rachna's professional profile.

Frequently asked questions

Who is Rachna Lather?
Rachna Lather has worked across corporate and advertising agencies in integrated marketing communications, strategy, product and brand management, and digital marketing. She has led marketing for global consumer brands in the technology, telecom, and consumer electronics sectors across India and the Asia-Pacific region, and her campaigns have been recognized at forums including the Effies, Emvies, and AMEs. She holds a Bachelor's degree in Industrial Microbiology from Delhi University and an MBA in Marketing and Mass Communication from the Delhi School of Communication.
Where did Rachna Lather go to school?
Rachna Lather studied at Delhi University (Bachelor of Science - BS, Industrial microbiology); The Delhi School of Communication (DSC) (Master's degree, Mass Communication/Media Studies).

Same school

Shared employers

Also worked at Virgin Mobile India1

Kalyan KumarChief Executive Officer at Klugklug