About
Mick Hollison is founder and CEO of RedLine Advisors, a Park City, Utah-based advisory firm focused on B2B technology marketing. With thirty years in software including roles as sales leader at IBM, CMO at InsideSales, global marketing and strategy executive at Citrix, and president of Cloudera, he works with enterprise companies to develop differentiated brand narratives designed to stand out in crowded markets. RedLine's methodology centers on the Authenticity Engine diagnostic framework and delivers typical clients a 30% improvement in message clarity within six weeks.
Experience
- RedLine AdvisorsFounder and CEOcurrent2022 — presentPark City, Utah, United States
- ClouderaPresident2021 — 2022Santa Clara, California, United States
- ClouderaChief Marketing & Digital Transformation Officer2016 — 2021Palo Alto, CA
- InsideSales.comChief Marketing Officer2013 — 2016Silicon Slopes, Utah
- CitrixInterim CMO2013Fort Lauderdale, Florida, United States
- Citrix SystemsVice-President Integrated Marketing & Strategy2011 — 2012Fort Lauderdale, FL and Santa Clara, CA
- Citrix SystemsVice President Product Marketing2009 — 2011
- Citrix SystemsVice-President and Product Line Executive2007 — 2009Fort Lauderdale, Florida, United States
- Citrix SystemsVice-President and Chief of Staff2006 — 2007Fort Lauderdale, Florida, United States
- MicrosoftSenior Director, Enterprise and Partner Group2004 — 2005Redmond, Washington, United States
- IBMDirector of Sales1990 — 2003Somers, New York, United States
Skills & more
Product Marketing99Product Management99Go-to-market Strategy64Cloud Computing99Messaging5Positioning3Artificial Intelligence (AI)3Sales Operations3Cost ControlDigital MarketingCustomer SuccessSales Management
+12 more
Digital TransformationBoard RelationsAnalyst RelationsMergers & Acquisitions (M&A)Pipeline GenerationDemand GenerationCorporate BrandingInvestor RelationsLeadershipEnterprise SoftwareStrategySaaS- ESET Cybersecurity Awareness Training — Sema4.ai
From Mick's professional profile.
Colleagues at EPIC VENTURES
Andy Theurer
Chief Executive Officer - ARUP Laboratories at EPIC VENTURES
Brad Wiskirchen
Investor at EPIC VENTURES
Charles Fisher
Investor at EPIC VENTURES
Chris Stone
Investor at EPIC VENTURES
Craig Jeppson
Investor at EPIC VENTURES
Darren Lee
Investor at EPIC VENTURES
David Liu
Investor at EPIC VENTURES
Dean Robison
Investor at EPIC VENTURES
Frequently asked questions
- Who is Mick Hollison?
- Mick Hollison is founder and CEO of RedLine Advisors, a Park City, Utah-based advisory firm focused on B2B technology marketing. With thirty years in software including roles as sales leader at IBM, CMO at InsideSales, global marketing and strategy executive at Citrix, and president of Cloudera, he works with enterprise companies to develop differentiated brand narratives designed to stand out in crowded markets. RedLine's methodology centers on the Authenticity Engine diagnostic framework and delivers typical clients a 30% improvement in message clarity within six weeks.
- Where does Mick Hollison work?
- Mick Hollison is at EPIC VENTURES.
- Where did Mick Hollison go to school?
- Mick Hollison studied at Georgia Institute of Technology (Bachelor of Science - BS, Management).
Same school
Also attended Georgia Institute of Technology346
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Shared employers
Also worked at Cloudera24
Peter FentonGeneral Partner at BenchmarkCack WilhelmInvestor at IVP (Institutional Venture Partners)Cindy PadnosFounder and Managing Partner at Illuminate VenturesKevin WangCEO, FOSSA Inc. at OSS CapitalScott AronsonOperating Partner at StripesCharles ZedlewskiVenture Partner at Zero Prime Ventures
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Also worked at InsideSales.com6
Also worked at Citrix48
Mike VolpiInvestor at Index VenturesAsheem ChandnaPartner at Greylock focused on enterprise, cybersecurity, and infrastructure softwareParthaAdvisor at NewBuild.VCTommy AhlersFormer Danish Science Minister at Giant Ventures Global LlpDivya RaghavanPrincipal at Hitachi VenturesKen KimGeneral Partner at Asia2G Capital
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Also worked at Microsoft1,188
Reid HoffmanCo-founder of LinkedIn; Partner at GreylockGarry TanPresident & CEO of Y CombinatorNat FriedmanCo-lead of Meta Superintelligence Labs; co-founder of NFDGKai-Fu LeeChairman of Sinovation Ventures and CEO of 01.AIBill GatesCo-founder of Microsoft; Chair of the Gates FoundationMike KriegerCo-founder of Instagram; Chief Product Officer at Anthropic
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