About
Mick Hollison is founder and CEO of RedLine Advisors, a Park City, Utah-based advisory firm focused on B2B technology marketing. With thirty years in software including roles as sales leader at IBM, CMO at InsideSales, global marketing and strategy executive at Citrix, and president of Cloudera, he works with enterprise companies to develop differentiated brand narratives designed to stand out in crowded markets. RedLine's methodology centers on the Authenticity Engine diagnostic framework and delivers typical clients a 30% improvement in message clarity within six weeks.
Experience
- RedLine AdvisorsFounder and CEOcurrent2022 — presentPark City, Utah, United States
- ClouderaPresident2021 — 2022Santa Clara, California, United States
- ClouderaChief Marketing & Digital Transformation Officer2016 — 2021Palo Alto, CA
- InsideSales.comChief Marketing Officer2013 — 2016Silicon Slopes, Utah
- CitrixInterim CMO2013Fort Lauderdale, Florida, United States
- Citrix SystemsVice-President Integrated Marketing & Strategy2011 — 2012Fort Lauderdale, FL and Santa Clara, CA
- Citrix SystemsVice President Product Marketing2009 — 2011
- Citrix SystemsVice-President and Product Line Executive2007 — 2009Fort Lauderdale, Florida, United States
- Citrix SystemsVice-President and Chief of Staff2006 — 2007Fort Lauderdale, Florida, United States
- MicrosoftSenior Director, Enterprise and Partner Group2004 — 2005Redmond, Washington, United States
- IBMDirector of Sales1990 — 2003Somers, New York, United States
Education
- Georgia Institute of TechnologyBachelor of Science - BS, Management1986 — 1990
Skills & more
Product Marketing99Product Management99Go-to-market Strategy64Cloud Computing99Messaging5Positioning3Artificial Intelligence (AI)3Sales Operations3Cost ControlDigital MarketingCustomer SuccessSales Management
+12 more
Digital TransformationBoard RelationsAnalyst RelationsMergers & Acquisitions (M&A)Pipeline GenerationDemand GenerationCorporate BrandingInvestor RelationsLeadershipEnterprise SoftwareStrategySaaS- ESET Cybersecurity Awareness Training — Sema4.ai
From Mick's professional profile.
Same school
Also attended Georgia Institute of Technology169
Brando De CourtenData Engineer at P101 VenturesTom DyalCo-Founder at Redpoint VenturesWill McGinnisEntrepreneur and data science executive working at the intersection of AI/ML, technology, and business strategyRaymond WangInvestor at GGV CapitalJaya GuptaInvestor at Foundation CapitalJames WangGeneral Partner at Creative Ventures
+ 163 more
Shared employers
Also worked at Cloudera17
Peter FentonGeneral Partner at BenchmarkCack WilhelmInvestor at IVP (Institutional Venture Partners)Cindy PadnosFounder and Managing Partner at Illuminate VenturesKevin WangCEO, FOSSA Inc. at OSS CapitalScott AronsonOperating Partner at StripesCharles ZedlewskiVenture Partner at Zero Prime Ventures
+ 11 more
Also worked at InsideSales.com5
Also worked at Citrix42
Mike VolpiInvestor at Index VenturesAsheem ChandnaInvestor at Greylock PartnersParthaAdvisor at NewBuild.VCTommy AhlersFormer Danish Science Minister at Giant Ventures Global LlpWoody MarshallGeneral Partner at TCVKen KimGeneral Partner at Asia2G Capital
+ 36 more
Also worked at Microsoft626
Reid HoffmanCo-founder of LinkedIn; Partner at GreylockGarry TanPresident & CEO of Y CombinatorJavier SolteroSenior Venture Partner at Felicis VenturesViviana FagaGeneral Partner at Felicis VenturesQuentin ClarkInvestment Team at General CatalystViswa SankaranarayananVenture Partner at Monta Vista Capital
.png)
+ 620 more
Colleagues at EPIC VENTURES
Andy Theurer
Chief Executive Officer - ARUP Laboratories at EPIC VENTURES
Brad Wiskirchen
Investor at EPIC VENTURES
Charles Fisher
Investor at EPIC VENTURES
Chris Stone
Investor at EPIC VENTURES
Craig Jeppson
Investor at EPIC VENTURES
Darren Lee
Investor at EPIC VENTURES
David Liu
Investor at EPIC VENTURES
Dean Robison
Investor at EPIC VENTURES