Martina Lauchengco
Partner at Costanoa Ventures
San Francisco, California
Writes $2M β $5M checks Β· typically $3.5M
About
A marketing and product executive with 30+ years of go-to-market experience at Microsoft, Netscape/AOL, and Loudcloud. She authored the product marketing book 'LOVED', teaches at UC Berkeley and SVPG workshops, and holds a BA and MA from Stanford University.
Invests in
ConsumerEnterprise Software
Experience
- Costanoa VenturesPartnercurrent2015 β presentPalo Alto, CA
- AquabyteBoard Directorcurrent2024 β presentBergen, Vestland, Norway and San Francisco, CA
- U-GOGlobal Board Directorcurrent2024 β presentSan Francisco, California, United States
- DemandbaseBoard Observercurrent2018 β presentSan Francisco Bay Area
- WileyAuthor, LOVED: How to Rethink Marketing Tech Productscurrent2022 β present
- UC BerkeleyLecturercurrent2012 β present
- Silicon Valley Product GroupProduct Marketing Partnercurrent2007 β present
- Elevate SecurityBoard Member2018 β 2023Berkeley, CA
- Bishop FoxAdvisory Board2020 β 2022San Francisco Bay Area
- WorkivaInterim Marketing Executive2013 β 2015
- Mavin GroupPrincipal2002 β 2007
- LoudcloudDirector of Marketing, Chief-of-Staff to CEO1999 β 2001
- Netscape CommunicationsDirector Program Management and Group Product Manager1996 β 1999
- MicrosoftProduct Manager1993 β 1996
Education
- Stanford UniversityM.A., Organizational Behavior1992 β 1993
- Stanford UniversityB.A., Political Science1988 β 1992
Skills & more
Qualitative Research22Teaching26Management7Start-ups34Data Analysis2Mergers & Acquisitions2Leadership30Marketing Communications5Marketing Strategy11Strategy42Product Development3Product Launch2
+12 more
FundraisingUser ExperienceHigher EducationStrategic PlanningTime ManagementMarketingSales OperationsMicrosoft OfficeAnalysisProduct ManagementProduct MarketingProgram ManagementFrom Martina's professional profile.
Deals Β· 1
UpCounsel, Inc.Board seat
via Costanoa Ventures Β· filed Apr 2018 Β· $12M raise
Attribution from SEC filings, press coverage, and firm rosters.
Colleagues at Costanoa Ventures
Amy Cheetham
Partner at Costanoa Ventures
Andy Huang
Finance Manager at Costanoa Ventures
Arpie Kawmongkolsi
Executive Assistant at Costanoa Ventures
David Cheng
Partner at Costanoa Ventures
Greg Sands
Founder and Managing Partner at Costanoa Ventures
Jared Franklin
Vice President at Costanoa Ventures
Jim Wilson
Partner at Costanoa Ventures
John Cowgill
Partner at Costanoa Ventures








