Fundraising Fox

Marta Cruz

Investor

Managing Partner at NXTP

Latin America

Writes $500K – $2M checks · typically $1.3M

About

Marta Cruz is co-founder and Managing Partner of NXTP Ventures, one of the early technology-focused venture capital funds in Latin America's startup ecosystem. She is an advocate for gender equality who led the initiative to create the Day of the Woman Entrepreneur in Latin America and the Caribbean. She also co-founded WeInvest Latam, described as the first community of women investors focused on the region. Through her blog she interviews founders and investors and shares perspectives on topics such as B2B sales, impact investing, and the role of team values in growing startups.

Contact· published on Marta's own website

Invests in

E-commerceFintechLogistics & Supply ChainMarketplacesSaaS

Beyond investing

Founded
Co-founded NXTP Ventures, one of the pioneering technology venture capital funds in Latin America. Co-founded WeInvest Latam, described as the first community of women investors focused on the region.
Charities
Advocates for gender equality across all areas.
Communities
Led the initiative to create the Day of the Woman Entrepreneur in Latin America and the Caribbean.

From Marta's own website — common ground for a warm intro.

Experience

  1. NXTPCo-founder & General Partnercurrent2011 — presentArgentina
  2. WeInvest LatAmCo-founder & Presidentcurrent2019 — presentEstados Unidos, Latinoamérica, Caribe, España
  3. EmprendedoraLACCo-Foundercurrent2013 — presentAmérica Latina & Caribe
  4. BetterflyEarly investorcurrent2015 — presentChile
  5. Cargo XEarly Investor2013 — 2025São Paulo, Brazil
  6. Wheel the WorldEarly investorcurrent2017 — presentChile
  7. RecargaPayEarly Investorcurrent2012 — presentBrasil
  8. VU SECURITYBoard Membercurrent2018 — presentBuenos Aires Province, Argentina
  9. Asociación Paraguaya de Venture Capital (PARCAPY)Advisory Board Membercurrent2021 — presentAsunción, Paraguay
  10. Fast Track Servicios LogísticosAdvisory Boardcurrent2025 — presentArgentina
  11. Parque de InnovaciónMiembro del Comité Asesorcurrent2018 — presentArgentina
  12. ARCAP (Asociación Argentina de Capital Privado, Emprendedor y Semilla)Miembro del Comité Asesorcurrent2018 — presentArgentina
  13. ARCAP (Asociación Argentina de Capital Privado, Emprendedor y Semilla)Presidente2016 — 2018Argentina
  14. Lab4UEarly Investor2016 — 2026Chile
  15. ZolversBoard Member2016 — 2025
  16. KilimoBoard Observer2016 — 2025Argentina
  17. WeXchangeBoard Member2014 — 2024Estados Unidos
  18. ASEA - Asociación de Emprendedores de ArgentinaMiembro del comité ejecutivo2017 — 2022Argentina
  19. Aden Business SchoolProfesor2002 — 2021
  20. Aden Business SchoolIntegrated Brand Communication Profesor2002 — 2014
  21. NEXTPERIENCECo-Founder & Director2009 — 2015
  22. AMDIAFormer- Vice Presidente2007 — 2012
  23. MRMLatam Regional Director and CEO Argentina2005 — 2009
  24. MRMLatam Regional Director and CEO Argentina2005 — 2009
  25. MRMCEO Argentina2003 — 2009
  26. MRMVP Relationship Marketing2001 — 2003
  27. Revista MercadoClient Service Manager1996 — 2001
  28. Doctors & FilesFounder1998 — 1999
  29. PNUD en América Latina y el CaribeOrganizational Consulting Independent1993 — 1996
  30. Ponchiarello SRLSales Manager1979 — 1994
  31. SiemensSales Manager1976 — 1979
  32. Fila SASales Manager1973 — 1976

Skills & more

Business developement1Leadership1Digital Marketing99Entrepreneurship48Advertising26Strategy34E-commerce30CRM24Start-ups41Marketing27Marketing Strategy18Social Media17
+12 moreInteractive MarketingOnline AdvertisingBusiness StrategyDirect MarketingSocial Media MarketingEntrepreneurSEMManagement ConsultingMentoringManagementProgram ManagementInteractive Advertising

Languages Inglés

From Marta's professional profile.

Podcasts & interviews

featuring Marta Cruz

Emprende una STARTUP B2B con estas 5 Recomendaciones | Marta Cruz, NXTP Ventures

Startupeable con Enzo Cavalie

Entrevista a Maricarmen Herrerías de CASAI para Emprendedoras Latinoamérica y El Caribe

Ingrid Briggiler

El FUTURO del turismo y la hospitalidad en Latinoamérica | Maricarmen Herrerías, Casai

Startupeable con Enzo Cavalie

Writing

All posts ↗
Ventas B2B para startups: "El trabajo del CEO de una startup es vender todo el tiempo"2022-06-10

An interview with Sebastián Stranieri, CEO of VU Security, about his book on B2B sales, covering fundraising as selling, demand generation, salesperson values, and post-pandemic digital selling..03,- is_article. summary.-is_article-summary-values----- ok

Colleagues at NXTP

Agustina Chaar
Accounting and Treasury Analyst at NXTP
Alexander Busse
Managing Partner at NXTP
Ariel Arrieta
General Partner at NXTP
Bruno Dalaparia
Principal at NXTP
Bruno Dalapria
Partner at NXTP
Darly Bendo
Managing Partner at NXTP
Diego Vargas
Investment Analyst at NXTP
Eduardo Razzetti
Chief Financial Officer at NXTP

Network2

Alexander Busse
Managing Partner at NXTP
Darly Bendo
Managing Partner at NXTP

Investors connected to Marta in public investor directories — a warm-intro map.

Frequently asked questions

Who is Marta Cruz?
Marta Cruz is co-founder and Managing Partner of NXTP Ventures, one of the early technology-focused venture capital funds in Latin America's startup ecosystem. She is an advocate for gender equality who led the initiative to create the Day of the Woman Entrepreneur in Latin America and the Caribbean. She also co-founded WeInvest Latam, described as the first community of women investors focused on the region. Through her blog she interviews founders and investors and shares perspectives on topics such as B2B sales, impact investing, and the role of team values in growing startups.
Where does Marta Cruz work?
Marta Cruz is Managing Partner at NXTP.
What does Marta Cruz invest in?
Marta Cruz invests in E-commerce, Fintech, Logistics & Supply Chain, Marketplaces, SaaS.
What check size does Marta Cruz write?
Marta Cruz typically writes checks of $500K – $2M.
Where did Marta Cruz go to school?
Marta Cruz studied at University of Buenos Aires (Licenciada en Administración, Marketing Digital); Universidad del CEMA (Board Certification, Management); IAE - Austral University (PDD, Management).
What has Marta Cruz written?
Marta Cruz has 1 tracked post on martacruz.com.ar, including "Ventas B2B para startups: "El trabajo del CEO de una startup es vender todo el tiempo"".
What podcasts and interviews feature Marta Cruz?
Tracked appearances include "Emprende una STARTUP B2B con estas 5 Recomendaciones | Marta Cruz, NXTP Ventures", "Entrevista a Maricarmen Herrerías de CASAI para Emprendedoras Latinoamérica y El Caribe", "El FUTURO del turismo y la hospitalidad en Latinoamérica | Maricarmen Herrerías, Casai".

Same school

Also attended University of Buenos Aires93

Arturo LitvinHead of Global Portfolio Development at Intel CapitalJonas VetterleInvestor at Moonfire VenturesCameron McLainBuilding things that endure, and living fully along the way.Eduardo RazzettiChief Financial Officer at NXTPAgustina ChaarAccounting and Treasury Analyst at NXTPVeronica IzaguirreLegal at NXTP

+ 87 more

Also attended Universidad del CEMA20

Cristobal De AtuchaPrincipal at FinTech CollectiveVeronica IzaguirreLegal at NXTPLaura PradoPrincipal at Kamay VenturesDiego González BravoPartner & Cofounder at Draper CygnusMario TroncosoOperating Partner at Xperiment VenturesJoaquín AbalVice President at Dila Capital

+ 14 more

Shared employers

Also worked at Betterfly7

Massimo PennisiPrincipal at GreycroftGeraldo NetoCo-Founder at GAA InvestmentsMartin MolinaManaging Partner & Founder at Lucens CapitalPaul HudsonInvestor at Glade Brook Capital PartnersRob FrankfurtManaging Partner at LivingKarolis NarkeviciusFounder at Humaans

+ 1 more

Also worked at Cargo X1

Alexandre VillelaManaging Director at Qualcomm Ventures

Also worked at Wheel the World2

Jamie RiggsCo-Founder and General Partner at DrivenCristóbal Silva LombardiGeneral Partner at Kayyak Ventures

Also worked at ARCAP (Asociación Argentina de Capital Privado, Emprendedor y Semilla)10

Ariel ArrietaGeneral Partner at NXTPAgustín RotondoInvestor at MatterScale VenturesMariano MayerCo-founder & Managing Partner at Newtopia VCDiego González BravoPartner & Cofounder at Draper CygnusSusana Garcia-RoblesManaging Partner at Capria VenturesLuis BermejoManaging Partner at Alaya Capital

+ 4 more