About
Marta Cruz, an early architect of professionalized VC in Latin America and WeInvest LatAm co-founder empowering female investors, uses portfolio-scale data and systematic frameworks to guide founders.
Invests in
E-commerceFintechLogistics & Supply ChainMarketplacesSaaS
Experience
- NXTPCo-founder & General Partnercurrent2011 — presentArgentina
- WeInvest LatAmCo-founder & Presidentcurrent2019 — presentEstados Unidos, Latinoamérica, Caribe, España
- EmprendedoraLACCo-Foundercurrent2013 — presentAmérica Latina & Caribe
- BetterflyEarly investorcurrent2015 — presentChile
- Cargo XEarly Investor2013 — 2025São Paulo, Brazil
- Wheel the WorldEarly investorcurrent2017 — presentChile
- RecargaPayEarly Investorcurrent2012 — presentBrasil
- VU SECURITYBoard Membercurrent2018 — presentBuenos Aires Province, Argentina
- Asociación Paraguaya de Venture Capital (PARCAPY)Advisory Board Membercurrent2021 — presentAsunción, Paraguay
- Fast Track Servicios LogísticosAdvisory Boardcurrent2025 — presentArgentina
- Parque de InnovaciónMiembro del Comité Asesorcurrent2018 — presentArgentina
- ARCAP (Asociación Argentina de Capital Privado, Emprendedor y Semilla)Miembro del Comité Asesorcurrent2018 — presentArgentina
- ARCAP (Asociación Argentina de Capital Privado, Emprendedor y Semilla)Presidente2016 — 2018Argentina
- Lab4UEarly Investor2016 — 2026Chile
- ZolversBoard Member2016 — 2025
- KilimoBoard Observer2016 — 2025Argentina
- WeXchangeBoard Member2014 — 2024Estados Unidos
- ASEA - Asociación de Emprendedores de ArgentinaMiembro del comité ejecutivo2017 — 2022Argentina
- Aden Business SchoolProfesor2002 — 2021
- Aden Business SchoolIntegrated Brand Communication Profesor2002 — 2014
Education
- University of Buenos AiresLicenciada en Administración, Marketing Digital1991 — 1997
- Universidad del CEMABoard Certification, Management2023
- IAE - Austral UniversityPDD, Management1999
Skills & more
Business developement1Leadership1Digital Marketing99Entrepreneurship48Advertising26Strategy34E-commerce30CRM24Start-ups41Marketing27Marketing Strategy18Social Media17
+12 more
Interactive MarketingOnline AdvertisingBusiness StrategyDirect MarketingSocial Media MarketingEntrepreneurSEMManagement ConsultingMentoringManagementProgram ManagementInteractive AdvertisingLanguages Inglés
From Marta's professional profile.
Same school
Also attended University of Buenos Aires76
Arturo LitvinHead of Global Portfolio Development at Intel CapitalJonas VetterleInvestor at Moonfire VenturesCameron McLainBuilding things that endure, and living fully along the way.Eduardo RazzettiChief Financial Officer at NXTPAgustina ChaarAccounting and Treasury Analyst at NXTPVeronica IzaguirreLegal at NXTP
+ 70 more
Also attended Universidad del CEMA18
Cristobal De AtuchaPrincipal at FinTech CollectiveVeronica IzaguirreLegal at NXTPLaura PradoPrincipal at Kamay VenturesDiego González BravoPartner & Cofounder at Draper CygnusMario TroncosoOperating Partner at Xperiment VenturesJoaquín AbalVice President at Dila Capital
+ 12 more
Shared employers
Also worked at Betterfly5
Also worked at Cargo X1
Also worked at Wheel the World2
Also worked at ARCAP (Asociación Argentina de Capital Privado, Emprendedor y Semilla)10
Ariel ArrietaGeneral Partner at NXTPAgustín RotondoInvestor at MatterScale VenturesMariano MayerCo-founder & Managing Partner at Newtopia VCDiego González BravoPartner & Cofounder at Draper CygnusSusana Garcia-RoblesManaging Partner at Capria VenturesLuis BermejoManaging Partner at Alaya Capital
+ 4 more
Colleagues at NXTP
Agustina Chaar
Accounting and Treasury Analyst at NXTP
Alexander Busse
Managing Partner at NXTP
Ariel Arrieta
General Partner at NXTP
Bruno Dalaparia
Principal at NXTP
Bruno Dalapria
Partner at NXTP
Darly Bendo
Managing Partner at NXTP
Diego Vargas
Investment Analyst at NXTP
Eduardo Razzetti
Chief Financial Officer at NXTP
Network2
Investors connected to Marta in public investor directories — a warm-intro map.