About
After more than a decade at the world's leading toy company, she founded Probity Marketing, a consulting agency for impact-driven organizations. She contributes marketing, communications, product and brand expertise to Le Pont's implementation committee.
Experience
- OceanitesMember Board of Directorscurrent2025 β present
- Probity StrategiesFounder and CEOcurrent2021 β presentMontreal, Quebec, Canada
- Nets for Net ZeroCo-Foundercurrent2021 β presentMontreal, Quebec, Canada
- CoralusActivator2023 β 2025
- Incubateur BridgeMTLMember Board Of Directors2020 β 2025Montreal, Quebec, Canada
- MEGA BrandsSenior Global Marketing Communications Manager2018 β 2020Montreal, Canada Area
- MEGA BrandsGlobal Marketing Communications Manager2018Greater Montreal Metropolitan Area
- MEGA BrandsGlobal Brand Manager2014 β 2017Greater Montreal Metropolitan Area
- MEGA BrandsProduct Coordinator2010 β 2014Montreal, Canada
- InterContinental Hotels GroupGuest Relations Intern2009Santiago de Cali, Colombia
- INCAUCA S.A.Marketing and International Business Intern2008Santiago de Cali, Colombia
Education
- McGill UniversityBachelor of Commerce (B.Com.), Marketing and IB2006 β 2010
- General AssemblyDigital Marketing2018 β 2019
- McGill UniversityEssential Management Skills2018
- LSC MontrealFrench Immersion2005 β 2006
- Gimnasio La ColinaHigh School Diploma, High School/Secondary Diplomas and Certificates2000 β 2005
Skills & more
Brand Management18Product Development22Business Analysis5Product Management5Market Research5Benchmarking1Competitive Analysis6Consumer Products11Project Management6Customer Insight5Forecasting3Marketing Management4
+9 more
MarketingMarketing StrategyCreative Problem SolvingSolution-Oriented ThinkingFact-based Decision-MakingLeadershipStrategic PlanningMicrosoft OfficeManagementLanguages English Β· French Β· Spanish
- Google Analytics for Beginners β Google Analytics for Business
- Certified Marketer Level 1 (CM1) Credential β General Assembly
- Certified Marketer Level 1 β General Assembly
From Marcela's professional profile.
Colleagues at Le Pont
Frequently asked questions
- Where does Marcela work?
- Marcela is at Le Pont.
Same school
Also attended McGill University411
Harley FinkelsteinInvestor at Felicis VenturesMattias LjungmanInvestor at Moonfire VenturesNoubar AfeyanInvestor at Flagship PioneeringDavid NaultGeneral Partner at Luge CapitalLaviva MazharPrincipal at Luge CapitalLisa PurcellInvestor at Third Rock Ventures
+ 405 more
Shared employers
Also worked at Incubateur BridgeMTL3
Also worked at InterContinental Hotels Group6
John RobertsManaging Partner at Boot64 VenturesTina Di CiccoVenture Partner at Investible Climate Tech FundYasemin OkurAdvisor at Sybilla MastersJeanne CapouillezSenior Executive Assistant, IR & HR Coordinator at PalatineKeith LindsayInvestor at Growth AdviceMorven GrovesManaging Partner at 10 Point Capital





























