About
Luís Vicente is a sports executive and advisor who has held positions including Chief Digital Transformation & Innovation Officer at FIFA, commercial and business director at Manchester City, and commercial executive advisor at Real Madrid. He currently serves as Chairman of APEX, an athlete-led investment platform, and Executive Advisor to Liga Portugal's Board, while maintaining advisory roles across multiple sports organizations and investment vehicles. His work focuses on media rights, direct-to-consumer platforms, private capital structures, digital transformation, and fan engagement in sports.
Experience
- Liga PortugalExecutive Board Advisorcurrent2025 — presentPorto, Portugal
- APEXChairmancurrent2021 — presentLisbon, Portugal
- APEXChairmancurrent2021 — presentLisbon, Portugal
- XU GroupAdvisory Board Member - XU Sportscurrent2025 — present
- ML MarketingAdvisory Board Membercurrent2025 — present
- Baller LeagueAdvisory Board Membercurrent2024 — present
- Mercury 13Founding Member, Operational Partner & Investorcurrent2023 — present
- Common GoalAdvisory Board Membercurrent2022 — presentPorto, Portugal
- Socios.comAdvisory Board Member2022 — 2025Porto, Portugal
- Aser VenturesGroup Chief Digital Officer2020 — 2021London, United Kingdom
- ELEVEN SPORTS HQGroup Chief Executive Officer2020 — 2021London, United Kingdom
- FIFAChief Digital Transformation & Innovation Officer2018 — 2019Zürich Area, Switzerland
- FIFALeader - Digital Transformation & Innovation2018Zürich Area, Switzerland
- 3vs Sports PartnersChief Executive Officer2015 — 2018Valencia, Spain & Zurich, Switzerland
- Valencia CFChief Revenue & Marketing Officer2013 — 2015Valencia, Spain
- Manchester City Football ClubDirector of Partnerships2009 — 2012Manchester, United Kingdom
- A1GP World Cup of MotorsportMember of the Senior Executive Advisory Board2007 — 2009
- A1GP Team PortugalChief Executive Officer2005 — 2009
- StarzoneChief Executive Officer & Member of the Board of Directors2001 — 2009
- Fundação Luis Figo | Luis Figo FoundationExecutive Director & Member of the Board of Directors2003 — 2007
- CSS StellarChief Executive Officer - Iberia1998 — 2000
- LDV - Sports MarketingFounder & Managing Director1995 — 1998
- Onyx/Vitesse GroupLicensing Director1993 — 1995
Skills & more
PRIVATE EQUITY IN SPORTS1Digital StrategyMedia RightsSPORTS TRANSFORMATIONSports BusinessSponsorship99Soccer74Motorsports40Negotiation87Sports Marketing99Relationship Developer16Relationship Management19
+12 more
Relationship DevelopementcoachingCommercialLegalImage RightsNew MediaInternationalizationStrategy FormulationStrategy ExecutionBusiness DevelopmentConsultancyNew Business DevelopmentLanguages English · French · Italian · Portuguese · Spanish
From Luís's professional profile.
Colleagues at Apex Capital
Antonio Caçorino
Founder and CEO at Apex Capital
António Caçorino
Founder & CEO at Apex Capital
António Félix da Costa
Founding Partner & Advisor at Apex Capital
Beatriz Machado
Legal & Compliance Manager at Apex Capital
Duarte Rito
Investment Analyst at Apex Capital
Eduardo Espinar
Investment Senior Associate at Apex Capital
Eleonore Clavero
Founder Associate at Apex Capital
Francisco Quintal
Principal at Apex Capital
Frequently asked questions
- Who is Luís Vicente?
- Luís Vicente is a sports executive and advisor who has held positions including Chief Digital Transformation & Innovation Officer at FIFA, commercial and business director at Manchester City, and commercial executive advisor at Real Madrid. He currently serves as Chairman of APEX, an athlete-led investment platform, and Executive Advisor to Liga Portugal's Board, while maintaining advisory roles across multiple sports organizations and investment vehicles. His work focuses on media rights, direct-to-consumer platforms, private capital structures, digital transformation, and fan engagement in sports.
- Where does Luís Vicente work?
- Luís Vicente is Chairman Advisory Board at Apex Capital.
- Where did Luís Vicente go to school?
- Luís Vicente studied at Universidade Portucalense (UPT) (Doctor of Law (JD), Law); Universidade Portucalense (UPT) (Doctor of Law (J.D.)).
