Fundraising Fox

Luís Vicente

Investor

Chairman Advisory Board at Apex Capital

Porto Metropolitan Area

About

Luís Vicente is a sports executive and advisor who has held positions including Chief Digital Transformation & Innovation Officer at FIFA, commercial and business director at Manchester City, and commercial executive advisor at Real Madrid. He currently serves as Chairman of APEX, an athlete-led investment platform, and Executive Advisor to Liga Portugal's Board, while maintaining advisory roles across multiple sports organizations and investment vehicles. His work focuses on media rights, direct-to-consumer platforms, private capital structures, digital transformation, and fan engagement in sports.

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Experience

  1. Liga PortugalExecutive Board Advisorcurrent2025 — presentPorto, Portugal
  2. APEXChairmancurrent2021 — presentLisbon, Portugal
  3. APEXChairmancurrent2021 — presentLisbon, Portugal
  4. XU GroupAdvisory Board Member - XU Sportscurrent2025 — present
  5. ML MarketingAdvisory Board Membercurrent2025 — present
  6. Baller LeagueAdvisory Board Membercurrent2024 — present
  7. Mercury 13Founding Member, Operational Partner & Investorcurrent2023 — present
  8. Common GoalAdvisory Board Membercurrent2022 — presentPorto, Portugal
  9. Socios.comAdvisory Board Member2022 — 2025Porto, Portugal
  10. Aser VenturesGroup Chief Digital Officer2020 — 2021London, United Kingdom
  11. ELEVEN SPORTS HQGroup Chief Executive Officer2020 — 2021London, United Kingdom
  12. FIFAChief Digital Transformation & Innovation Officer2018 — 2019Zürich Area, Switzerland
  13. FIFALeader - Digital Transformation & Innovation2018Zürich Area, Switzerland
  14. 3vs Sports PartnersChief Executive Officer2015 — 2018Valencia, Spain & Zurich, Switzerland
  15. Valencia CFChief Revenue & Marketing Officer2013 — 2015Valencia, Spain
  16. Manchester City Football ClubDirector of Partnerships2009 — 2012Manchester, United Kingdom
  17. A1GP World Cup of MotorsportMember of the Senior Executive Advisory Board2007 — 2009
  18. A1GP Team PortugalChief Executive Officer2005 — 2009
  19. StarzoneChief Executive Officer & Member of the Board of Directors2001 — 2009
  20. Fundação Luis Figo | Luis Figo FoundationExecutive Director & Member of the Board of Directors2003 — 2007

Education

  1. Universidade Portucalense (UPT)Doctor of Law (JD), Law1986 — 1991
  2. Universidade Portucalense (UPT)Doctor of Law (J.D.)

Skills & more

PRIVATE EQUITY IN SPORTS1Digital StrategyMedia RightsSPORTS TRANSFORMATIONSports BusinessSponsorship99Soccer74Motorsports40Negotiation87Sports Marketing99Relationship Developer16Relationship Management19
+12 moreRelationship DevelopementcoachingCommercialLegalImage RightsNew MediaInternationalizationStrategy FormulationStrategy ExecutionBusiness DevelopmentConsultancyNew Business Development

Languages English · French · Italian · Portuguese · Spanish

From Luís's professional profile.

Shared employers

Also worked at FIFA2

Jad GhandourAngel at Business Angels des Grandes EcolesSharez T. WilkinsonExecutive Leadership Expert at New Leaf Invest

Colleagues at Apex Capital

Antonio Caçorino
Founder and CEO at Apex Capital
António Caçorino
Founder & CEO at Apex Capital
António Félix da Costa
Founding Partner & Advisor at Apex Capital
Beatriz Machado
Legal & Compliance Manager at Apex Capital
Duarte Rito
Investment Analyst at Apex Capital
Eduardo Espinar
Investment Senior Associate at Apex Capital
Eleonore Clavero
Founder Associate at Apex Capital
Francisco Quintal
Principal at Apex Capital