About
Lirui Ding joined Transcend from the Strategy & Corporate Development team at Activision Blizzard, where he worked on slate and game development planning, marketing, franchise reviews, and investment/M&A strategy. Before that, he spent 10 years as a consultant at LEK Consulting, KPMG, and Value Partners, advising on operations, M&A, and investment strategy in the games industry. He holds an MSc in International Management from King's College London and a BSc in Business & Management from Renmin University of China, and is a former ranked esports player.
Invests in
GamingMedia & Entertainment
Experience
- Transcend.Principalcurrent2022 — present
- Transcend.Ruckus Gamescurrent2022 — present
- Transcend.Cosmic Loungecurrent2022 — present
- Transcend.Methodical Gamescurrent2022 — present
- Activision BlizzardStrategy and Corporate Development, Manager / Acting Senior Director2021 — 2022London, England, United Kingdom
- VodafoneStrategy and Corporate Development (M&A), Senior Manager2020 — 2021London, England, United Kingdom
- L.E.K. ConsultingTechnology, Media and Telecom, Engagement Manager2018 — 2020London, United Kingdom
- KPMG UKTechnology, Media and Telecom, Strategy and Deal Advisory Manager2013 — 2018London, United Kingdom
- Value PartnersStrategy Consultant, Technology, Media and Telecom2010 — 2013London, United Kingdom
- Blizzard EntertainmentProfessional eSports Player1998 — 2013Worldwide
- University of OxfordResearch Assistant, Digital Entertainment2009 — 2010
Skills & more
Analysis5Strategy20Strategic Planning3Investments2Venture Capital3Gaming2Gaming IndustryCompetitive GamingManagement Consulting20Business Strategy17Market Entry5Go-to-market Strategy2
+12 more
Pricing StrategyM&A due diligenceBusiness ModelingFinancial ModelingBusiness PlanningMarket PlanningMarket AnalysisMarket ResearchCompetitive AnalysisDue DiligenceFinancial AnalysisSegmentationLanguages Chinese · English · Portuguese · Thai
From Lirui's professional profile.
Shared employers
Also worked at Activision Blizzard7
Damir BecirovicInvestor at Index VenturesCoddy JohnsonPartner at Goodwater CapitalJonny AizikAssociate at OutsidersMike SepsoVenture Partner at Griffin Gaming PartnersDani TranPrincipal at Bitkraft Esports VenturesAbby AlbrightCo-Founder and Investor at WXR Fund
+ 1 more
Also worked at Vodafone74
Antonio TurroniOperating Advisor at P101 VenturesSimon SegarsExecutive Advisor at Black Opal VenturesTommy AhlersFormer Danish Science Minister at Giant Ventures Global LlpEren BaydemirExperts | Product Management at 212Melaniia VolkodavAssociate at Panache VenturesAbhishant PantInvestor at Pentathlon Ventures
+ 68 more
Also worked at L.E.K. Consulting116
Chris BischoffInvestment Team at General CatalystMattias LjungmanInvestor at Moonfire VenturesJessica SchultzPartner at NorthzoneFrancois PrinslooInvestor at MedicxiMiranda GuerreroExecutive Assistant at Sapphire VenturesStacey HeroInvestor at Third Rock Ventures
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+ 110 more
Also worked at KPMG UK57
Remy MartinClient Team Member at Generation Investment ManagementLiam SymingtonSenior Director at Marlin Equity PartnersSarah HollyheadDirector at Marlin Equity PartnersAngelica CostaOperations Assistant at Mighty CapitalRohini PrakashHead of Finance at Jungle VenturesEbru Elmas GursesOperations | Finance at 212
+ 51 more
