About
Laurie Baker is a professor at York University with background in anthropology and digital marketing. She has spent two decades researching how markets are shaped and structured, with particular focus on circular economy models and the role of narrative in driving systems change. Baker also serves as an executive director and founder working on sustainability and neuroimmune advocacy initiatives.
Experience
- York UniversityProfessorcurrent2025 — presentToronto, Ontario, Canada
- York UniversityDigital Marketing Course Instructorcurrent2021 — presentToronto, Ontario, Canada
- Treefrog AcceleratorExecutive Directorcurrent2023 — presentNewmarket, Ontario, Canada
- Treefrog AcceleratorDirector Of Programs2022 — 2023Newmarket, Ontario, Canada
- OrigynFoundercurrent2022 — presentGreater Toronto Area, Canada
- Origyn Group Inc.Chief Marketing & Communications Officer, Foundercurrent2019 — presentGreater Toronto Area, Canada
- Schure Sports Inc.Manager of Marketing & Communications2019 — 2022Concord, Ontario, Canada
- Treefrog Inc.Digital Marketing Manager2013 — 2019Newmarket, on
- York UniversityHead Teaching Assistant2008 — 2014Greater Toronto Area, Canada
- Borderless Higher Education for Refugees ProjectSocial Media and Web Content Manager2012 — 2013Greater Toronto Area, Canada
- Technologies for Worship MagazineMarketing, Circulation Manager & Event Coordinator2008 — 2011Queensville, Ontario
- University of Western OntarioTeaching Assistant2004 — 2006London, Canada Metropolitan Area
Education
- York UniversityDoctor of Philosophy (Ph.D.), Social Anthropology2007 — 2015
- Western UniversityMA, Sociocultural Anthropology2004 — 2006
- York UniversityHBA, Social Anthropology2000 — 2003
Skills & more
Public Speaking17Teamwork6Leadership1Relationship BuildingForesightProduct DevelopmentFashionProject PlanningChatGPTSocial Media Marketing19Qualitative Research27Research26
+12 more
Strategic CommunicationsFacebook MarketingResearch DesignNonprofitsGrant WritingCreative WritingPublic RelationsData AnalysisDigital MarketingMarketing StrategySearch Engine Optimization (SEO)Business Development- Learning Design for Sustainability — LinkedIn
- Sustainability as an Innovation Opportunity — LinkedIn
- MFOTG: Recognize, Respond, Refer and Reflect — The Centre for Innovation in Campus Mental Health
- Accelerate Newmarket Schulich Mini-MBA — Schulich School of Business - York University
- Treefrog Accelerator — Treefrog Accelerator
- edX Circular Fashion: Design, Science and Value in a Sustainable Clothing Industry — edX
- edX Professional Certificate for How to Write a Novel: Writing the Draft — edX
- Google Digital Sales — Google
From Laurie's professional profile.
Colleagues at Treefrog
Frequently asked questions
- Where does Laurie Baker work?
- Laurie Baker is Executive Director at Treefrog.
Same school
Also attended York University57
Ken TesliaFounding Partner, Chairman at Extreme Venture PartnersAdiam BerhaneAccounting Manager at QED InvestorsMark HatfieldInvestor at Ten ElevenNathanielHead of Operations at BoxOne VenturesLeonardo CozPrincipal at Hi VenturesSteve GreenfieldGeneral Partner at Automotive Ventures Mobility
+ 51 more
Also attended Western University186
Jasmine YangVice President at Sapphire VenturesKevin GaburaInvestor at Craft VenturesTanuj DuttaGeneral Partner at Congruent VenturesLindsay HamiltonInvestment Manager - Finance at Emerald Technology Ventures AgMichelle KwokPrincipal at Draper AssociatesJenny HeFounder & General Partner at Position Ventures
+ 180 more
Shared employers
Also worked at York University9
Daniela PicoHead of Platform at Forum VenturesSamer BishayInvestor at Leva CapitalElizabeth van MonsjouSenior Director of Venture Strategy, Research at Highline BetaAlan SmithOperating Partner at FuturesightEhsan MirdamadiGeneral Partner at Archangel Network of FundsRichard ReinerInvestor at i4 Capital
+ 3 more
Also worked at Treefrog Accelerator5
Also worked at Treefrog Inc.2
Also worked at University of Western Ontario14
SherryAnalyst at Whitecap Venture PartnersNeil PeetPartner, Leads Intake at GreenSky VenturesKenneth GriséPrincipal at Sixty Degree CapitalCharmaine DeanBoard of Directors; Vice-President of Research and International at University of Waterloo at Waterloo Accelerator CentreChris J. AlbinsonGeneral Partner at BreakawayGrowth FundChristina FoxManaging Partner at Women's Equity Lab
+ 8 more