About
Karen Ho is a marketing leader with over 20 years of experience across aerospace, security, enterprise technology, services, non-profit, and start-up environments in Asia Pacific, including several Director-level roles at Dell Technologies and a start-up COO position. Her work has spanned relationship marketing, demand generation, customer lifecycle management, brand architecture, and partner ecosystem management, including responsibility for a US$225M+ B2B eCommerce platform and marketing for a US$1B+ services portfolio. Since 2023, she has led an independent research initiative on canine health and nutrition through the Canine Wellness Project.
Founder at Allrites
Intro paths
In turn, Karen can intro founders to Allrites's investors below.
Allrites's investors Β· 2
Co-founders at Allrites

Experience
- Canine Wellness ProjectPersonal Research Initiative: Canine Health & Nutritioncurrent2024 β presentSingapore
- allritesCo-Founder & COO2017 β 2019Non-operational equity stakeholder from 2020 to present following transition out of COO role.
- Singapore Management UniversityAdjunct Lecturer (Marketing), Lee Kong Chian School of Business2006 β 2016Singapore | During Sabbatical Period
- Singapore Management UniversityProject Advisor, UOB-SMU Entrepreneurship Alliance Centre2007 β 2009Singapore | During Sabbatical Period
- Dell TechnologiesServices Marketing & Communications Director (Asia Pacific)2013 β 2014Singapore
- Dell TechnologiesDirector, Services Planning & Sales Transformation (Asia Pacific)2011 β 2013Singapore
- Dell TechnologiesAlliances Director β Marketing & Programmes, Small & Medium Business (Asia Pacific)2010 β 2011Singapore
- Dell TechnologiesMarketing Director - Brand Planning (Global) & Regional Lead (Asia Pacific); Small & Medium Business2009 β 2010Singapore
- GREA Concepts (Sabbatical)Business Development Assignment (Asia)2007 β 2009Singapore
- Dell TechnologiesDirector - B2B eCommerce (Premier Pages) (Asia Pacific)2004 β 2005Singapore
- Dell TechnologiesSnr. Manager, Enterprise Brand & Strategic Planning (Asia Pacific ex Japan)2003 β 2004Singapore
- Dell TechnologiesDell|EMC Marketing & Alliances Manager (Asia Pacific)2002 β 2003Australia
- Dell TechnologiesStrategic Marketing & Analysis Manager (Asia Pacific ex Japan)2001 β 2002Singapore
- Dell TechnologiesMarketing Manager, Americas Preferred Accounts Division (PAD)2000 β 2001United States
- Unicorn International Pte Ltd (subsidiary of ST Engineering)Marketing Manager | Asst. Marketing Mgr (Commercial Security Division)1993 β 1997Singapore
- Unicorn International Pte Ltd (subsidiary of ST Engineering)Snr. Marketing Executive (Aerospace & Defence)1991 β 1993Singapore
Skills & more
+12 more
Funnel Management & ConversionAlliance & Partner Ecosystem ManagementAlliance Marketing & ManangementP&L ManagementSegmentation AnalyticsStakeholder & C-suite InfluenceBrand Architecture & PositioningStart-Up ScalingChange ManagementField MarketingMarketing CommunicationsEntrepreneurshipLanguages English Β· Malay Β· Mandarin Β· Spanish
- Programming for Non-Programmers β One Month
From Karen's professional profile.
Frequently asked questions
- Who is Karen Ho?
- Karen Ho is a marketing leader with over 20 years of experience across aerospace, security, enterprise technology, services, non-profit, and start-up environments in Asia Pacific, including several Director-level roles at Dell Technologies and a start-up COO position. Her work has spanned relationship marketing, demand generation, customer lifecycle management, brand architecture, and partner ecosystem management, including responsibility for a US$225M+ B2B eCommerce platform and marketing for a US$1B+ services portfolio. Since 2023, she has led an independent research initiative on canine health and nutrition through the Canine Wellness Project.
- Where does Karen Ho work?
- Karen Ho is Founder of Allrites.
- What companies did Karen Ho found?
- Karen Ho founded Allrites.
- Where did Karen Ho go to school?
- Karen Ho studied at Duke University - The Fuqua School of Business (Master of Business Administration (MBA), Business Administration and Management); AGSM @ UNSW Business School (Master of Business Administration (MBA)); University of Canterbury (Bachelor of Commerce (Marketing and Economics)).
Same school
Also attended Duke University - The Fuqua School of Business216
+ 210 more
Also attended AGSM @ UNSW Business School52
+ 46 more
Shared employers
Also worked at allrites4
Also worked at Singapore Management University35
+ 29 more
Also worked at Dell Technologies229
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