Jim Jansen
InvestorVenture Partner at FORWARD.one
Amsterdam, Netherlands
Writes $100K – $5M checks · typically $1.5M
About
Jim Jansen is founder and CEO of Brownstone and a venture partner at Antler. Previously, he spent 13 years at Google leading commercial operations across the US and held roles at Unilever. He has demonstrated experience scaling businesses across consumer packaged goods, technology, and retail media sectors, with a track record of revenue growth from €20M to €500M+, and has advised venture and private equity-backed companies through multiple acquisitions. Jansen is a guest lecturer at Rotterdam School of Management and recipient of the 2017 Michael P. Beier Award.
Experience
- BrownstoneChief Executive Officer and Foundercurrent2019 — presentAmsterdam, North Holland, Netherlands
- Rotterdam School of Management, Erasmus UniversityGuest Lecturercurrent2023 — presentRotterdam, South Holland, Netherlands
- AntlerVenture Partnercurrent2021 — presentAmsterdam, the Netherlands
- QlooChief Revenue Officer (CRO)2024 — 2025New York, New York, United States
- Imagine Retail MediaCo Founder and Managing Partner2023 — 2024Amsterdam, the Netherlands
- Just Eat Takeaway.comSenior Director Global Commercial Growth2021 — 2023Amsterdam, the Netherlands
- HUMANVice President of Global Sales2019 — 2021New York, New York
- GoogleFellow, Google for Startups2019New York, United States
- GoogleHead of Industry, Google Marketing Platform, US Sales2013 — 2019New York
- GoogleIndustry Leader, Media Platform, US sales2011 — 2013New York, USA
- GoogleChief of Staff, Emerging Sector, US Sales2010 — 2011New York, USA
- GoogleHead of Sales2007 — 2010Amsterdam, Netherlands
- Equity Ventures Netherlands BVCEO and Co-Founder2002 — 2007Amsterdam, Netherlands
- UnileverSenior Category Manager2000 — 2002The Randstad, Netherlands
- UnileverSenior Brand Marketing Manager1997 — 2000The Randstad, Netherlands
Education
- Leiden UniversityMaster of Laws (LL.M.), Law
- Rotterdam School of Management, Erasmus UniversityGuest lecturer, Business Administration and Management
Skills & more
Cross-functional Team Leadership2Human Capital Management1Revenue Generation3Revenue Management3Business-to-Business (B2B)3Software as a Service (SaaS)CRO ManagementData Monetization13retail media12Executive Coaching11Go-to-Market Strategy3Performance Oriented3
+12 more
Strategic PartnershipsNegotiationTeam ManagementStakeholder ManagementCreative Problem SolvingBusiness StrategyOnline AdvertisingStrategyBusiness DevelopmentE-commerceMarketing StrategyDigital MarketingLanguages Dutch · English · French · German
From Jim's professional profile.
Colleagues at FORWARD.one
Arjan Göbel
Partner at FORWARD.one
Beau-Anne Chilla
Partner at FORWARD.one
Bianca van Dulmen
Venture Partner at FORWARD.one
Bibi van den Berg
Analyst at FORWARD.one
Boy de Jonge
Investment Manager at FORWARD.one
Cailin Greiner
Associate at FORWARD.one
Coen Bos
Venture Partner at FORWARD.one
David Cerda Salzmann
Partner at FORWARD.one
Network4
Arjan Göbel
Partner at FORWARD.one
Boy de Jonge
Investment Manager at FORWARD.one
David Cerda Salzmann
Partner at FORWARD.one
Frederik Gerner
Venture Partner at FORWARD.one
Investors connected to Jim in public investor directories — a warm-intro map.
Frequently asked questions
- Where does Jim Jansen work?
- Jim Jansen is Venture Partner at FORWARD.one.
- What check size does Jim Jansen write?
- Jim Jansen typically writes checks of $100K – $5M.
Same school
Also attended Leiden University76
Andrea van ElsasInvestor at Third Rock VenturesJoost HollemanInvestor at Prime VenturesFredric PetitPartner, Head of Materials & Packaging at Emerald Technology Ventures AgJeroen PlinkVenture Partner at LegalTechThijs SchaapInvestment manager at NoaberRoel BulthuisInvestor at Syncona
+ 70 more
Also attended Rotterdam School of Management, Erasmus University165
Julian LuttermanInvestor at DN CapitalWouterHead of Nomads (Fund-of-Fund) at Hummingbird VenturesNoah FreyFinance Analyst at Emerald Technology Ventures AgJeroen PlinkVenture Partner at LegalTechCraig CimoroniHead of Business Development and Investor Relations at BTECH CONSORTIUMYang TranPartner at Zero Prime Ventures
+ 159 more
Shared employers
Also worked at Rotterdam School of Management, Erasmus University16
Jelmer MethorstSenior Investment Manager at NPM Capital N.V.Mick MackaayPartner at henQ vcDennis AhrlingPartner at German Media PoolFlo PattiwaelSenior Investment Associate at PhotonVenturesBastiaan van de RaktInvestor at Volve CapitalFaas van EngelenDebt Capital Markets Director at NPM Capital N.V.
+ 10 more
Also worked at Just Eat Takeaway.com23
Jan HammerInvestor at Index VenturesSake BoschInvestor at Prime VenturesRytisInvestor at Dig Ventures Management LimitedHenri MoissinacInvestor at FELIX CAPITALAvi EyalInvestor at Entree CapitalGiorgio PonticelliGrowth at Proximity Capital
+ 17 more
Also worked at Google1,560
Ron ConwayFounder of SV AngelElad GilSolo general partner investing through Gil CapitalBrian SingermanCo-founder of GPx; Partner Emeritus at Founders FundJess LeePartner and Chief Product Officer at Sequoia CapitalTomasz TunguzFounder & General Partner at Theory VenturesHunter WalkCo-founder & Partner at Homebrew
+ 1,554 more
Also worked at Unilever158
Julian LuttermanInvestor at DN CapitalGizem CakilInvestor at OpenView Venture PartnersStacey HeroInvestor at Third Rock VenturesAshu GargInvestor at Foundation CapitalJoanna Skoler GilmanChief Marketing and Communications Officer at .406 VenturesPetra MeyerInvestor at Golden Seeds
+ 152 more