Fundraising Fox

Hugo Herrera

Investor

Co-Founder & Managing Partner at Living on the edge (Aka: Lote Capital)

San Pedro Garza García, Nuevo León, Mexico

Find your path to Hugo

133 people in our graph share verified history with Hugo — schools, employers, funds. One of them is your warm intro.

Luis EnríquezunlockedHugo: together at Tecnológico de Monterrey (2003)
Hugo: together at Tecnológico de Monterrey
×9Hugo: together at Thunderbird School of Global Management
Hugo: together at Universidad Panamericana

About

Serial entrepreneur and strategy expert with over 15 years of experience in consumer and food businesses across Latin America and the United States. He has led marketing, logistics, sales, and business acquisition initiatives, co-founded multiple technology and food startups, and is a member of Beta Gamma Sigma and the I11 Mastermind.

Experience

  1. Living On The Edge CapitalManaging Partnercurrent2022 — presentSan Pedro Garza García, Nuevo León, México
  2. Tacotote!Partnercurrent2022 — presentMonterrey, Nuevo León, México
  3. Grill On Box MxInnovation & partnercurrent2017 — presentMonterrey y alrededores, México
  4. OXXONegocios Adyacentes (New Business Development)2019 — 2021Monterrey y alrededores, México
  5. AppuntosBusiness Development Partner2018 — 2020Monterrey y alrededores, México
  6. SolisticaPlanning & Growth2016 — 2019Monterrey y alrededores, México
  7. Coca-Cola FEMSAModern Trade Manager2015Monterrey y alrededores, México
  8. Coca-Cola FEMSARegional Accounts Manager- Key Accounts División Mexico2011 — 2015Mexico City, México
  9. Coca-Cola FEMSATrade Marketing Sr. Executive2010 — 2011São Paulo y alrededores, Brasil
  10. Coca-Cola FEMSAMarket Intelligence Sr. Executive2010Ciudad de México y alrededores, México
  11. FEMSAExecutive Development Program2009 — 2011Monterrey y alrededores, México
  12. Cervecería Cuauhtémoc-MoctezumaTrade marketing Regional Coordinator2007 — 2009Monterrey y alrededores, México
  13. Cervecería Cuauhtémoc-MoctezumaChief of Home Market Channel Strategy2008Cancún y alrededores, México
  14. Cervecería Cuauhtémoc-MoctezumaCompetence Development Process Leader2006 — 2007Monterrey y alrededores, México
  15. Cervecería Cuauhtémoc-MoctezumaCommercial Development Executive2005 — 2006Monterrey y alrededores, México
  16. Cervecería Cuauhtémoc-MoctezumaTrainee Program for Commercial Areas2004 — 2005Monterrey y alrededores, México
  17. El Pollo Loco MéxicoChief of Quality and product develpment2004Tampico y alrededores, México

Skills & more

Trade Marketing5Shopper Marketing4FMCG5Marketing Strategy5Market Planning4Customer Insight4Business Strategy6Latin America1Strategic Planning5Beverage Industry3Forecasting1Spanish1
+8 moreMarket AnalysisNegotiationMarket ResearchPricing StrategyMarketing ManagementCross-functional Team LeadershipTeam LeadershipSupply Chain

Languages English · Francés · Portugues · Spanish

From Hugo's professional profile.

Colleagues at Living on the edge (Aka: Lote Capital)

Frequently asked questions

Who is Hugo Herrera?
Serial entrepreneur and strategy expert with over 15 years of experience in consumer and food businesses across Latin America and the United States. He has led marketing, logistics, sales, and business acquisition initiatives, co-founded multiple technology and food startups, and is a member of Beta Gamma Sigma and the I11 Mastermind.
Where does Hugo Herrera work?
Hugo Herrera is Co-Founder & Managing Partner at Living on the edge (Aka: Lote Capital).
Where did Hugo Herrera go to school?
Hugo Herrera studied at Thunderbird School of Global Management (MBA in Global Management, Business Administration and Management); Tecnológico de Monterrey (Bachelor in Food Engineering, Food Technology and Processing); Universidad Panamericana (Diplomado para el Desarrollo de Competencias Humanas, Human Resources Management/Personnel Administration).

Same school

Shared employers