Where did Hugo Herrera go to school?

Hugo Herrera studied at Thunderbird School of Global Management (MBA in Global Management, Business Administration and Management); Tecnológico de Monterrey (Bachelor in Food Engineering, Food Technology and Processing); Universidad Panamericana (Diplomado para el Desarrollo de Competencias Humanas, Human Resources Management/Personnel Administration).

Hugo Herrera

Investor

Co-Founder & Managing Partner at Living on the edge (Aka: Lote Capital)

San Pedro Garza García, Nuevo León, Mexico

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About

Serial entrepreneur and strategy expert with over 15 years of experience in consumer and food businesses across Latin America and the United States. He has led marketing, logistics, sales, and business acquisition initiatives, co-founded multiple technology and food startups, and is a member of Beta Gamma Sigma and the I11 Mastermind.

Experience

Living On The Edge CapitalManaging Partnercurrent2022 — presentSan Pedro Garza García, Nuevo León, México
Tacotote!Partnercurrent2022 — presentMonterrey, Nuevo León, México
Grill On Box MxInnovation & partnercurrent2017 — presentMonterrey y alrededores, México
OXXONegocios Adyacentes (New Business Development)2019 — 2021Monterrey y alrededores, México
AppuntosBusiness Development Partner2018 — 2020Monterrey y alrededores, México
SolisticaPlanning & Growth2016 — 2019Monterrey y alrededores, México
Coca-Cola FEMSAModern Trade Manager2015Monterrey y alrededores, México
Coca-Cola FEMSARegional Accounts Manager- Key Accounts División Mexico2011 — 2015Mexico City, México
Coca-Cola FEMSATrade Marketing Sr. Executive2010 — 2011São Paulo y alrededores, Brasil
Coca-Cola FEMSAMarket Intelligence Sr. Executive2010Ciudad de México y alrededores, México
FEMSAExecutive Development Program2009 — 2011Monterrey y alrededores, México
Cervecería Cuauhtémoc-MoctezumaTrade marketing Regional Coordinator2007 — 2009Monterrey y alrededores, México
Cervecería Cuauhtémoc-MoctezumaChief of Home Market Channel Strategy2008Cancún y alrededores, México
Cervecería Cuauhtémoc-MoctezumaCompetence Development Process Leader2006 — 2007Monterrey y alrededores, México
Cervecería Cuauhtémoc-MoctezumaCommercial Development Executive2005 — 2006Monterrey y alrededores, México
Cervecería Cuauhtémoc-MoctezumaTrainee Program for Commercial Areas2004 — 2005Monterrey y alrededores, México
El Pollo Loco MéxicoChief of Quality and product develpment2004Tampico y alrededores, México

Skills & more

Trade Marketing5Shopper Marketing4FMCG5Marketing Strategy5Market Planning4Customer Insight4Business Strategy6Latin America1Strategic Planning5Beverage Industry3Forecasting1Spanish1

+8 more

Market AnalysisNegotiationMarket ResearchPricing StrategyMarketing ManagementCross-functional Team LeadershipTeam LeadershipSupply Chain

Languages English · Francés · Portugues · Spanish

From Hugo's professional profile.

Colleagues at Living on the edge (Aka: Lote Capital)

Adriana Oyervidez

Startup Growth & Development at Living on the edge (Aka: Lote Capital)

Carlos Salgado

Co-Founder & Partner at Living on the edge (Aka: Lote Capital)

Colleen Blanco

Senior Counsel at Clayton Dubilier & Rice

Eugenio Lopez

Analyst at Living on the edge (Aka: Lote Capital)

Hugo Herrera Heras

Managing Partner at Living on the edge (Aka: Lote Capital)

Rodrigo Garza

Investor at Living on the edge (Aka: Lote Capital)

Frequently asked questions

Who is Hugo Herrera?: Serial entrepreneur and strategy expert with over 15 years of experience in consumer and food businesses across Latin America and the United States. He has led marketing, logistics, sales, and business acquisition initiatives, co-founded multiple technology and food startups, and is a member of Beta Gamma Sigma and the I11 Mastermind.
Where does Hugo Herrera work?: Hugo Herrera is Co-Founder & Managing Partner at Living on the edge (Aka: Lote Capital).
Where did Hugo Herrera go to school?: Hugo Herrera studied at Thunderbird School of Global Management (MBA in Global Management, Business Administration and Management); Tecnológico de Monterrey (Bachelor in Food Engineering, Food Technology and Processing); Universidad Panamericana (Diplomado para el Desarrollo de Competencias Humanas, Human Resources Management/Personnel Administration).

Same school

Also attended Thunderbird School of Global Management103

MarkInvestor at Eudemian Ventures Jim WardInvestor at Alsop Louie Partners Gina DomanigManaging Partner, CEO at Emerald Technology Ventures Ag Andrew OgawaManaging Partner and Founder at Quest Venture Partners Brett McMickellAdvisor at Tall Grass Ventures Anna ShenMarketing at Raiven

+ 97 more

Also attended Tecnológico de Monterrey297

Fernando GonzalezPartner, Global Capital Strategy at QED Investors Natalia JustusFinancial Analyst and Investor Relations at Dila Capital Kevin BernalSenior Associate at Mighty Capital Max BräuningerInvestor at 13books Capital Ana Chávez PeónHead of Investor Network at Nazca Luis EnríquezPartner at Nazca

+ 291 more

Also attended Universidad Panamericana28

Santiago MartinezJunior Marketing Analyst at Hi Ventures Matias Gonzalez FernandezAssociate at Manhattan Venture Partners Patrik CeskyManaging Director at aws Gründungsfonds Juan PabloCEO & Co-founder at BlueBox Ventures Estefanía MenesesSenior Associate – Legal at Discovery Americas Manuel GonzalezPartner at AgFunder

+ 22 more

Shared employers