Hugo Herrera
InvestorCo-Founder & Managing Partner at Living on the edge (Aka: Lote Capital)
San Pedro Garza García, Nuevo León, Mexico
Find your path to Hugo
133 people in our graph share verified history with Hugo — schools, employers, funds. One of them is your warm intro.
Luis EnríquezunlockedHugo: together at Tecnológico de Monterrey (2003)
Hugo: together at Tecnológico de Monterrey
×9Hugo: together at Thunderbird School of Global Management
Hugo: together at Universidad Panamericana
About
Serial entrepreneur and strategy expert with over 15 years of experience in consumer and food businesses across Latin America and the United States. He has led marketing, logistics, sales, and business acquisition initiatives, co-founded multiple technology and food startups, and is a member of Beta Gamma Sigma and the I11 Mastermind.
Experience
- Living On The Edge CapitalManaging Partnercurrent2022 — presentSan Pedro Garza García, Nuevo León, México
- Tacotote!Partnercurrent2022 — presentMonterrey, Nuevo León, México
- Grill On Box MxInnovation & partnercurrent2017 — presentMonterrey y alrededores, México
- OXXONegocios Adyacentes (New Business Development)2019 — 2021Monterrey y alrededores, México
- AppuntosBusiness Development Partner2018 — 2020Monterrey y alrededores, México
- SolisticaPlanning & Growth2016 — 2019Monterrey y alrededores, México
- Coca-Cola FEMSAModern Trade Manager2015Monterrey y alrededores, México
- Coca-Cola FEMSARegional Accounts Manager- Key Accounts División Mexico2011 — 2015Mexico City, México
- Coca-Cola FEMSATrade Marketing Sr. Executive2010 — 2011São Paulo y alrededores, Brasil
- Coca-Cola FEMSAMarket Intelligence Sr. Executive2010Ciudad de México y alrededores, México
- FEMSAExecutive Development Program2009 — 2011Monterrey y alrededores, México
- Cervecería Cuauhtémoc-MoctezumaTrade marketing Regional Coordinator2007 — 2009Monterrey y alrededores, México
- Cervecería Cuauhtémoc-MoctezumaChief of Home Market Channel Strategy2008Cancún y alrededores, México
- Cervecería Cuauhtémoc-MoctezumaCompetence Development Process Leader2006 — 2007Monterrey y alrededores, México
- Cervecería Cuauhtémoc-MoctezumaCommercial Development Executive2005 — 2006Monterrey y alrededores, México
- Cervecería Cuauhtémoc-MoctezumaTrainee Program for Commercial Areas2004 — 2005Monterrey y alrededores, México
- El Pollo Loco MéxicoChief of Quality and product develpment2004Tampico y alrededores, México
Skills & more
Trade Marketing5Shopper Marketing4FMCG5Marketing Strategy5Market Planning4Customer Insight4Business Strategy6Latin America1Strategic Planning5Beverage Industry3Forecasting1Spanish1
+8 more
Market AnalysisNegotiationMarket ResearchPricing StrategyMarketing ManagementCross-functional Team LeadershipTeam LeadershipSupply ChainLanguages English · Francés · Portugues · Spanish
From Hugo's professional profile.
Colleagues at Living on the edge (Aka: Lote Capital)
Frequently asked questions
- Who is Hugo Herrera?
- Serial entrepreneur and strategy expert with over 15 years of experience in consumer and food businesses across Latin America and the United States. He has led marketing, logistics, sales, and business acquisition initiatives, co-founded multiple technology and food startups, and is a member of Beta Gamma Sigma and the I11 Mastermind.
- Where does Hugo Herrera work?
- Hugo Herrera is Co-Founder & Managing Partner at Living on the edge (Aka: Lote Capital).
- Where did Hugo Herrera go to school?
- Hugo Herrera studied at Thunderbird School of Global Management (MBA in Global Management, Business Administration and Management); Tecnológico de Monterrey (Bachelor in Food Engineering, Food Technology and Processing); Universidad Panamericana (Diplomado para el Desarrollo de Competencias Humanas, Human Resources Management/Personnel Administration).
Same school
Also attended Thunderbird School of Global Management63
MarkInvestor at Eudemian VenturesJim WardInvestor at Alsop Louie PartnersGina DomanigManaging Partner, CEO at Emerald Technology Ventures AgAndrew OgawaManaging Partner and Founder at Quest Venture PartnersBrett McMickellAdvisor at Tall Grass VenturesAnna ShenMarketing at Raiven
+ 57 more
Also attended Tecnológico de Monterrey244
Fernando GonzalezPartner, Global Capital Strategy at QED InvestorsNatalia JustusFinancial Analyst and Investor Relations at Dila CapitalKevin BernalSenior Associate at Mighty CapitalMax BräuningerInvestor at 13books CapitalAna Chávez PeónHead of Investor Network at NazcaLuis EnríquezPartner at Nazca
+ 238 more
Also attended Universidad Panamericana23
Santiago MartinezJunior Marketing Analyst at Hi VenturesMatias Gonzalez FernandezAssociate at Manhattan Venture PartnersPatrik CeskyManaging Director at aws GründungsfondsJuan PabloCEO & Co-founder at BlueBox VenturesEstefanía MenesesSenior Associate – Legal at Discovery AmericasManuel GonzalezPartner at AgFunder
+ 17 more
Shared employers
Also worked at OXXO2
Also worked at Appuntos1
Also worked at Solistica1
Also worked at Coca-Cola FEMSA5
Bea ManteconDirector of Value Creation at Foxmont Capital PartnersJeffrey BeaudoinBusiness Development and Commercialization Manager at Ontario Centre of InnovationElin SöderlundInvestment Analyst at Alder III AdvisoryNicanor Villaseñor IVSenior Investment Manager at Arowana PartnersBlanca EspinosaFounder at Alima































