About
Marketing executive with over 20 years of experience spanning enterprise technology and startups. Most recently CMO at Engagio managing go-to-market strategy and ABM initiatives. Previously Group Vice President of Global Marketing at Marketo. Frequent speaker and contributor to B2B marketing thought leadership.
Experience
- TealiumChief Marketing Officercurrent2019 β presentSan Francisco Bay Area
- TealiumChief Marketing Officercurrent2019 β present
- EngagioCMO @ Engagio , previous GVP Global Marketing @Marketo2017 β 2019San Francisco Bay Area
- MarketoGroup Vice President, Marketing2015 β 2017
- MarketoSenior Director Marketing2013 β 2014
- MarketoDirector, Demand Generation Programs, Marketo2012 β 2013San Francisco Bay Area
- Ingenuity Systems (now Qiagen)Senior Director Marketing2005 β 2012San Francisco Bay Area
- Vitra BioscienceDirector of Marketing2002 β 2005
- Molecular DevicesSenior Product Manager - Reagents2001 β 2002
- InvitrogenSenior Research Associate1997 β 1999
Education
- UC Santa BarbaraMolecular Biology - Genetic Engineering1991 β 1995
- Saint Mary's College of CaliforniaMBA, Business
Skills & more
Strategy68Salesforce.com32SaaS18Software as a Service (SaaS)7Online Advertising74Direct Marketing64Lead Generation99Demand Generation75Marketing Automation21Product Management38Product Launch14Product Marketing99
+12 more
Affiliate MarketingEmail MarketingSocial MediaCompetitive AnalysisMarketingMarketing ManagementAnalyticsBrand DevelopmentMarketing CommunicationsCustomer AcquisitionMarketing ResearchTrade Shows- Forbes Council Member β Forbes
- Pragmatic Marketing Certification (product marketing framework) β Pragmatic Institute
From Heidi's professional profile.
Same school
Also attended UC Santa Barbara170
Arturo LitvinHead of Global Portfolio Development at Intel CapitalKevin ThauInvestor at Spark CapitalErica DelamareInvestor at DaphniTiffany ChandraVice President, Head of Talent Network at Sapphire VenturesStephanie DuranInvestor at True VenturesLouis BernemanFounding Partner at Osage University Partners
+ 164 more
Also attended Saint Mary's College of California18
Justin HoffmanPortfolio Partner: GTM/Sales at OSS CapitalStacey ErnestVP Finance at Decibel PartnersBrandon AdamsAnalyst at LogosHolt JohnstoneController at Founders Circle CapitalRandy WilliamsManaging Partner and Founder at Keiretsu CapitalSean SullivanManaging Director, Chief Legal Officer at TSG Consumer Partners
+ 12 more
Shared employers
Also worked at Engagio2
Also worked at Marketo9
Neeraj AgrawalGeneral Partner at Battery VenturesRajeev BatraInvestor at Mayfield FundTae Hea NahmManaging Director at Storm VenturesAmber LelinaPartner at TRACRobin BordoliAdvisor at AUTHENTIC VENTURESRajiv KapoorInvestor at Chai Ventures
+ 3 more
Also worked at Molecular Devices2
Also worked at Invitrogen11
Sarah AlfaddaAssociate General Counsel at Sapphire VenturesKevin MunnellyInvestor at Third Rock VenturesNick RoelofsVenture Partner at ScietyShan YangVice President at Joyance PartnersPaul GrossmanPartner at Telegraph Hill PartnersLinda GreubManaging Partner at Avestria Ventures
+ 5 more
Colleagues at Tealium
Adrianne Court
Chief Human Resources Officer at Tealium
Ali Behnam
Founder at Tealium
Doug Lindroth
Chief Financial Officer at Tealium
Jeff Lunsford
Chief Executive Officer at Tealium
Mike Anderson
Founder & Chief Technology Officer at Tealium
Phil Maynard
Chief Legal Officer at Tealium
Ted Purcell
Chief Revenue Officer at Tealium































