/People

Ethelbert Williams

Investor

Scout at Archer Capital Group

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About

Ethelbert Williams is a Scout at Archer Venture Capital with over 20 years of commercial leadership experience across DTC ecommerce, marketplaces, and omnichannel retail. He currently serves as Head of Marketing, Retail Media Search & DTC Performance at PepsiCo, and previously led ecommerce at Johnson & Johnson Consumer and built the ecommerce organization at The Boston Beer Company, with earlier roles at Kimberly-Clark, Procter & Gamble, and Unilever. He holds a Bachelor of Science from Northwestern University's Medill School of Journalism, where he is an Adjunct Lecturer.

Invests in

Direct to ConsumerE-commerceMarketing TechMarketplacesRetail Tech

Colleagues at Archer Capital Group

Frequently asked questions

Who is Ethelbert Williams?
Ethelbert Williams is a Scout at Archer Venture Capital with over 20 years of commercial leadership experience across DTC ecommerce, marketplaces, and omnichannel retail. He currently serves as Head of Marketing, Retail Media Search & DTC Performance at PepsiCo, and previously led ecommerce at Johnson & Johnson Consumer and built the ecommerce organization at The Boston Beer Company, with earlier roles at Kimberly-Clark, Procter & Gamble, and Unilever. He holds a Bachelor of Science from Northwestern University's Medill School of Journalism, where he is an Adjunct Lecturer.
Where does Ethelbert Williams work?
Ethelbert Williams is Scout at Archer Capital Group.
What does Ethelbert Williams invest in?
Ethelbert Williams invests in Direct to Consumer, E-commerce, Marketing Tech, Marketplaces, Retail Tech.

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