Ethelbert Williams
InvestorScout at Archer Capital Group
About
Ethelbert Williams is a Scout at Archer Venture Capital with over 20 years of commercial leadership experience across DTC ecommerce, marketplaces, and omnichannel retail. He currently serves as Head of Marketing, Retail Media Search & DTC Performance at PepsiCo, and previously led ecommerce at Johnson & Johnson Consumer and built the ecommerce organization at The Boston Beer Company, with earlier roles at Kimberly-Clark, Procter & Gamble, and Unilever. He holds a Bachelor of Science from Northwestern University's Medill School of Journalism, where he is an Adjunct Lecturer.
Invests in
Direct to ConsumerE-commerceMarketing TechMarketplacesRetail Tech
Colleagues at Archer Capital Group
Adam Gerber
Venture Scout at Archer Capital Group
Amy Yury Stickler
Venture Scout at Archer Capital Group
Anand Subramanian
Venture Scout at Archer Capital Group
Andy Perille
Vice President at Archer Capital Group
George Bell
Partner at Archer Capital Group
Greg Martin
Partner at Archer Capital Group
Jack Muehlheuser
Vice President at Archer Capital Group
Jennifer Prince
Venture Scout at Archer Capital Group
Frequently asked questions
- Who is Ethelbert Williams?
- Ethelbert Williams is a Scout at Archer Venture Capital with over 20 years of commercial leadership experience across DTC ecommerce, marketplaces, and omnichannel retail. He currently serves as Head of Marketing, Retail Media Search & DTC Performance at PepsiCo, and previously led ecommerce at Johnson & Johnson Consumer and built the ecommerce organization at The Boston Beer Company, with earlier roles at Kimberly-Clark, Procter & Gamble, and Unilever. He holds a Bachelor of Science from Northwestern University's Medill School of Journalism, where he is an Adjunct Lecturer.
- Where does Ethelbert Williams work?
- Ethelbert Williams is Scout at Archer Capital Group.
- What does Ethelbert Williams invest in?
- Ethelbert Williams invests in Direct to Consumer, E-commerce, Marketing Tech, Marketplaces, Retail Tech.