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Elizabeth Lim
InvestorStrategic Advisor, Fractional CMO & Consultant at Joyance Partners
East Coast US
About
Elizabeth Lim has more than 20 years of experience in brand marketing and business strategy across the beauty, wellness, and e-commerce sectors, with senior roles at Shiseido, L'Oréal, Estée Lauder, and Hain Celestial. She previously served as SVP at the beauty brand Essie, which was acquired by L'Oréal during her tenure. Since 2016 she has worked as an operator, advisor, and fractional CMO, helping high-growth brands with positioning, product innovation, creative direction, and business modeling.
Invests in
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Experience
- Elizabeth Lim Strategy & ConsultingFounder, Strategic Advisor and Operating Partnercurrent2020 — present
- Joyance PartnersStrategic Advisor2023 — 2026
- The Hain Celestial GroupBrand Management, Innovation & Digital Strategy Lead2018 — 2020
- 8GreensChief of Staff2019
- The Estée Lauder Companies Inc.Head of Brand Management, Marketing & Digital Strategy2016 — 2018
- Chloe & IsabelSenior Vice President, Global Brand Strategy, Marketing + Business Development2015 — 2016New York, NY
- L'OréalAsst. Vice President, Global Marketing - essie2011 — 2014New York, NY
- ChanelMarketing Consultant2011
- essieSenior Vice President, Global Brand Marketing2007 — 2010
- L'OréalMarketing Director2001 — 2007
- Zotos International (subsidiary of Shiseido USA)Marketing Manager1999 — 2001
Education
- Baruch CollegeBachelor of Business Administration (BBA), International Business & Marketing
Skills & more
Performance Marketing1Digital Strategy1Organization Skills2Leadership1Customer MarketingInterpersonal SkillsCommunicationCustomer AcquisitionBranding & IdentityMedia StrategySocial Media MarketingProduct Management
+12 more
Business StrategyProduct DevelopmentAdvertisingMarketingMarketing StrategyPublic RelationsCreative StrategyBrand AwarenessMulti-channel MarketingBeauty IndustryProduct InnovationPositioningFrom Elizabeth's professional profile.
Same school
Also attended Baruch College48
Nitol HannanController at StripesMurat CanogluExperts | Venture Partner at 212Einat NemeshVenture Partner at TAU VenturesLeah TarragoInvestment Analyst at Rocana VenturesNoémie OiknineInvestor at Maor InvestmentsEric KwongDirector, Finance/Ops at FINTOP Capital
+ 42 more
Shared employers
Also worked at L'Oréal80
Gülsah WilkeInvestor at DN CapitalAlexandra DubarInvestor at DaphniKaushik SubramanianVenture capitalist, product personRhie LimPartner, Global Strategy at One Way VenturesJosef NajmPrincipal at Thomson Reuters VenturesSherry JhawarVenture Partner at Electric Feel Ventures Llc
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+ 74 more
Also worked at Chanel9
Maclean LiottaSenior Associate at True Beauty VenturesSarah KunstFounder & GP at Cleo CapitalIman KhalilPARTNERSHIPS COORDINATOR MENA at SeedstarsZoia KozakovHead of Digital Strategy & Insights @ Fortune 250 Luxury Company at Lalotte VenturesAri FontanillaExecutive Assistant at Segue Sustainable InfrastructureStefania ChaitidouInvestor at Verb Ventures
+ 3 more
Colleagues at Joyance Partners
Alexander Stoeckel
Managing Partner at Joyance Partners
Alice Ko
Investment Partner at Joyance Partners
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Andrew Nealon
Partner & CTO at Joyance Partners
Anne DeGheest
Mentor Capitalist, Investor & Corporate Advisor at Joyance Partners
Arjun Arora
Investor at Streamlined Ventures
Avi Golan
CEO at Oosto at Joyance Partners
Bradley Welch
Managing Partner at Joyance Partners
Charles C Smith
Managing Partner at Joyance Partners