Dave Peterson
InvestorStorytelling Expert (Expert in Residence) at Notion Capital
Bend, Oregon, United States
About
Expert in Residence and co-author of Play Bigger, advising on category narrative.
Experience
- Lake Marie, LLCChief Storytellercurrent2024 — presentBend, Oregon, United States
- Full Go on Category Design Myth Busting & a Big Dash of Top Secret ProjectsCategory Design Myth Bustercurrent2023 — presentBend, Oregon, United States
- CelonisChief Marketing Officer2020 — 2023San Francisco Bay Area
- Play Bigger Advisors, LLC.Co-Author Play Bigger Book, Co-Founder Play Bigger Advisors2011 — 2023San Francisco Bay Area
- Coverity (acquired by Synopsys)Chief Marketing Officer2008 — 2011
- Aggregate Knowledge (acquired by Neustar)Chief Marketing Officer2007 — 2008
- Mercury Interactive (acquired by HP)Vice President Marketing2003 — 2007
- Mercury Interactive (acquired by HP)Vice President Corporate Communications2003 — 2007
- GiveMeTalk! (eaten by the early 2000 dot-bomb)Vice President Marketing - Co-founder2000 — 2002
- Vantive (acquired by Peoplesoft)Marketing1996 — 1999
Education
- University of Northern IowaBA Communications1988 — 1992
Skills & more
Start-ups14Strategic Partnerships12CRM3Cloud Computing2Product Management4Marketing6Strategy10Management5SaaS2Enterprise Software3
From Dave's professional profile.
Same school
Also attended University of Northern Iowa7
BradAdvisor at Clear VenturesHaley AdmireExecutive Assistant at Five Elms CapitalLynn AmbrosyManaging Director at Advantage Capital PartnersDylan KurtContent & Media at Redbud VCScott BevanBusiness Strategy & Operations at Dell Technologies CapitalMatt KinleyFounding Partner at ManchesterStory Group, LLC
+ 1 more
Shared employers
Colleagues at Notion Capital
Adam Hale
Venture Partner at Notion Capital
Alan Millard
Leadership and Teams Expert at Notion Capital
Andreas Panayiotou
Author of Monetisation Matters, writing on strategy and monetisation for founders, product, and product marketing leaders
Andy Leaver
Operating Partner at Notion Capital
Anya Sharma
Operations Assistant at Notion Capital
Arya Tandon
Investor at Notion Capital
Ben Lang
Venture Advisor at Verissimo Ventures
Bethan Andrew
Finance Manager at Notion Capital




















