About
Dave MacDonald was CEO of Softchoice from 2001 to 2017, leading the company through market expansion, seven acquisitions, a public offering, and a PE-backed management buyout, growing it to a $2.4B run rate. He holds a B.Comm from the University of Alberta and began his career at Xerox.
Contact· self-published, not guessed
Experience
- Leaders FundVenture Partnercurrent2019 — present
- Trace3, an Apollo Private Equity CompanyBoard Member2025 — 2026Denver, CO, United States
- Dye & Durham CorporationBoard Director2020 — 2023Toronto, ON
- Attabotics Inc.Chair, Board of Directors Attabotics2021 — 2023Calgary, Alberta, Canada
- SoftchoiceBoard Director2001 — 2022
- SoftchoiceRetired CEO & President2001 — 2017Toronto, Canada Area
- DensifyBoard Director2019 — 2021Markham
- InTheChat Communications Inc.Board Director2017 — 2019Waterloo
- Turnstyle AnalyticsBoard Director2016 — 2017Toronto
- XeroxVP North American Global Document Services1998 — 2001Rochester, New York Area
- XeroxGM of High Speed Printing Team1995 — 1998Greater Los Angeles Area
- XeroxVariety of Sales and Marketing Roles1983 — 1995Toronto, Canada Area
Skills & more
SaaS46Enterprise Software41Solution Selling60Servant Leadership16Professional Services15Managed Services29Sales Enablement23
From Dave's professional profile.
Investments
Board seats
Softchoice
Per the firm's website.
Colleagues at Leaders Fund
Amiram Shachar
Co-Founder & CEO at Upwind at Leaders Fund
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Dara Newton
Community at Leaders Fund
David Kamenetsky
Principal at Leaders Fund
David Priemer
Founder & Chief Sales Scientist, Cerebral Selling at Leaders Fund
David Stein
Co-Founder and Managing Partner at Leaders Fund
Dianna Lai Read
Marketing at Leaders Fund
Galina Antova
Co-Founder & Chief BD Officer at Claroty at Leaders Fund
Gideon Hayden
Co-Founder and Managing Partner at Leaders Fund
Frequently asked questions
- Who is Dave MacDonald?
- Dave MacDonald was CEO of Softchoice from 2001 to 2017, leading the company through market expansion, seven acquisitions, a public offering, and a PE-backed management buyout, growing it to a $2.4B run rate. He holds a B.Comm from the University of Alberta and began his career at Xerox.
- Where does Dave MacDonald work?
- Dave MacDonald is Venture Partner at Leaders Fund.
- What boards does Dave MacDonald sit on?
- Dave MacDonald holds tracked board seats at Softchoice.
- Where did Dave MacDonald go to school?
- Dave MacDonald studied at Stanford University Graduate School of Business (Senior Management Program); University of Alberta (Bachelor of Commerce (BCom), Marketing).
Same school
Also attended Stanford University Graduate School of Business1,384
Roelof BothaAdvisor & former Steward at Sequoia Capital; SpaceX board memberPeter FentonGeneral Partner at BenchmarkSteve JurvetsonCo-founder of Future VenturesDavid SzeAdvisory Partner at GreylockKatherine BoyleGeneral Partner at Andreessen Horowitz (American Dynamism)Hunter WalkCo-founder & Partner at Homebrew
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Also attended University of Alberta71
Rohit SharmaInvestor at True VenturesChris EdwardsManaging Partner at Tall Grass VenturesTrish HendersonAdvisor at Tall Grass VenturesMurray RodeGeneral Partner at Bow CapitalSola CarrenaManaging Director, PE Team at Helios Digital VenturesMichaelInvestor at Runtime Ventures
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Shared employers
Also worked at Dye & Durham Corporation2
Also worked at Attabotics Inc.3
Also worked at Softchoice1
Also worked at Xerox46
Yu-Hsin WangAssociate at QuantonationMark MavroudisManaging Director and Chief Operating Officer, Ares Venture Capital and AI & Innovation Groups at BootstrapLabsJonathan LimPartner at SignalFireBenedek OrbanHead of Ecosystem, CV VC & CV Labs at CV LabsBenedek OrbanHead of Ecosystem at CV VCGil AddoOperating Partner at Waterline Ventures
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+ 40 more