Bobbi R. Frieda
InvestorSenior Director – People at Asana Partners
Charlotte, North Carolina, United States
About
Bobbi R. Frieda is Senior Director of People at Asana Partners, where she oversees recruiting, onboarding, compensation, benefits, talent development, performance management, and employee relations. Previously, she served as Vice President of Human Resources at Bank of America, providing leadership consulting to Employee Technology Support Managers, and as a Human Resources Manager at H-E-B, supporting 12 retail locations in Austin with over 4,000 employees. She holds a Bachelor of Science in Leadership Development with an emphasis in Human Resources from Texas A&M University and is a SHRM Senior Certified Professional.
Experience
- Asana PartnersSenior Director - Peoplecurrent2025 — presentCharlotte, North Carolina, United States
- Asana PartnersDirector - People2020 — 2025Charlotte, North Carolina, United States
- Bank of AmericaManager Excellence Consultant2019 — 2020Charlotte, North Carolina, United States
- HEBHR Manager2015 — 2019Austin, Texas Metropolitan Area
Education
- Texas A&M UniversityBachelor's Degree, Leadership Development and Human Resources2011 — 2014
Skills & more
From Bobbi's professional profile.
Same school
Also attended Texas A&M University104
+ 98 more
Shared employers
Also worked at Asana Partners44
+ 38 more
Also worked at Bank of America202
+ 196 more


















