Where does Bobbi R. Frieda work?

Bobbi R. Frieda is Senior Director – People at Asana Partners.

Where did Bobbi R. Frieda go to school?

Bobbi R. Frieda studied at Texas A&M University (Bachelor's Degree, Leadership Development and Human Resources).

Bobbi R. Frieda

Investor

Senior Director – People at Asana Partners

Charlotte, North Carolina, United States

About

Bobbi R. Frieda is Senior Director of People at Asana Partners, where she oversees recruiting, onboarding, compensation, benefits, talent development, performance management, and employee relations. Previously, she served as Vice President of Human Resources at Bank of America, providing leadership consulting to Employee Technology Support Managers, and as a Human Resources Manager at H-E-B, supporting 12 retail locations in Austin with over 4,000 employees. She holds a Bachelor of Science in Leadership Development with an emphasis in Human Resources from Texas A&M University and is a SHRM Senior Certified Professional.

Experience

Asana PartnersSenior Director - Peoplecurrent2025 — presentCharlotte, North Carolina, United States
Asana PartnersDirector - People2020 — 2025Charlotte, North Carolina, United States
Bank of AmericaManager Excellence Consultant2019 — 2020Charlotte, North Carolina, United States
HEBHR Manager2015 — 2019Austin, Texas Metropolitan Area

Skills & more

Leadership Development5Employee Relations2Employee Benefits1Training & Development1HR Policies1Talent Management2Customer Service5Team Building1Public Speaking11

From Bobbi's professional profile.

Colleagues at Asana Partners

Alex W. Delpleche

Chief Compliance Officer at Asana Partners

Amanda M. Guevara

Director – Client Relations & Events at Asana Partners

Angelica S. Merg

Director – Marketing at Asana Partners

Ashley D. McDonald

Senior Director – Development at Asana Partners

B. Parks Brown

Director – Dispositions at Asana Partners

Brad M. Kantrowitz

Managing Director – Investments at Asana Partners

Bri N. Jacobson

Senior Director – Investments at Asana Partners

Brian M. McWeeney

Managing Director – Investments at Asana Partners

Frequently asked questions

Who is Bobbi R. Frieda?: Bobbi R. Frieda is Senior Director of People at Asana Partners, where she oversees recruiting, onboarding, compensation, benefits, talent development, performance management, and employee relations. Previously, she served as Vice President of Human Resources at Bank of America, providing leadership consulting to Employee Technology Support Managers, and as a Human Resources Manager at H-E-B, supporting 12 retail locations in Austin with over 4,000 employees. She holds a Bachelor of Science in Leadership Development with an emphasis in Human Resources from Texas A&M University and is a SHRM Senior Certified Professional.
Where does Bobbi R. Frieda work?: Bobbi R. Frieda is Senior Director – People at Asana Partners.
Where did Bobbi R. Frieda go to school?: Bobbi R. Frieda studied at Texas A&M University (Bachelor's Degree, Leadership Development and Human Resources).