About
Pricing expert with experience at Cloudflare and Asana helping define pricing strategies for technical products.
Experience
- Modern Technical FundStrategy Advisor (GTM, Pricing)current2024 β present
- Marathon VenturesStrategic Advisorcurrent2023 β present
- University of California, Berkeley, Haas School of BusinessLecturer / Guest Lecturer: Pricing Strategycurrent2023 β presentBerkeley, California, United States
- University of California, Berkeley, Haas School of BusinessGuest Lecturer: Pricing Strategy2017 β 2023Berkeley, California
- AsanaVP Monetization & Product Strategy2025 β 2026San Francisco, California, United States
- CloudflareVice President, Pricing & Monetization Strategy2022 β 2024San Francisco Bay Area
- DocuSignStrategy Advisor2022
- DocuSignVice President, Competitive, Pricing, & Services Strategy2020 β 2022San Francisco, California, United States
- DocuSignVice President, Pricing Strategy & Competitive Marketing2016 β 2020San Francisco, California, United States
- DocuSignVice President, Packaging & Pricing Strategy2015 β 2016San Francisco, California, United States
- salesforce.comSenior Director, Packaging/Pricing Strategy2014 β 2015San Francisco Bay Area
- salesforce.comDirector, Pricing Strategy2013 β 2014San Francisco Bay Area
- The Clorox CompanySales Planning Team Manager, Sprays / Bath2011 β 2013Oakland, CA
- The Clorox CompanyBrand Management AMM, Health & Wellness (Clorox equities)2010 β 2011Oakland, CA
- The Clorox CompanyBusiness Lead, Innovation Networks2009 β 2010Oakland, CA
- Northern Light SchoolBoard Member2011 β 2013Oakland, CA
- McKinsey & CompanyEngagement Manager2006 β 2009
- Nestle PurinaSummer Intern - Brand Management2005
- WetFeet, Inc.Product Manager1999 β 2004San Francisco Bay Area
Education
- Northwestern University - Kellogg School of ManagementMBA, Marketing
- Stanford UniversityA.B., International Relations
- Harvard Business School OnlineOther; "Disruptive Strategy with Clayton Christensen"
Skills & more
Product Led Growth (PLG)Sales Led Growth (SLG)Sales ProcessesSales StrategyInitial Public Offerings (IPO)Data-driven Decision MakingCompetitive PricingUniversity LecturingUniversity TeachingChange ManagementProduct Launch PlanningData Monetization
+12 more
MonetizationMarket ResearchData AnalysisGrowth StrategiesCompetitive AnalysisProduct StrategyProduct StrategiesPositioning (Marketing)Marketing ManagementCross-functional Team LeadershipStrategyManagementLanguages English Β· Italian
From Ben's professional profile.
Same school
Also attended Northwestern University - Kellogg School of Management520
Jenny LeeSenior Managing Partner at Granite AsiaAndy FligelSenior Managing Director at Intel CapitalDavid Clark GuillermoInvestments at Impact America FundGiuseppe DonvitoPartner at P101 VenturesAntonio TurroniOperating Advisor at P101 VenturesJon TurowVenture Partner at Madrona Venture Group
+ 514 more
Also attended Stanford University1,575
Peter ThielCo-founder & Partner at Founders FundReid HoffmanCo-founder of LinkedIn; Partner at GreylockDavid SacksCo-founder & General Partner at Craft Ventures; former White House AI & Crypto CzarKeith RaboisManaging Director at Khosla VenturesGarry TanPresident & CEO of Y CombinatorAlfred LinPartner at Sequoia Capital
+ 1,569 more
Also attended Harvard Business School Online109
MariaInvestor at InvestinorOliver MarquesPartner, Capital Formation at March Capital PartnersJohn DemeterInvestor at Khosla VenturesJeff RoseAdvisor at AI CapitalTrevor EcklerAnalyst at Volition CapitalCharles BeyrouthyFounder & Managing Partner at Forma Prime
+ 103 more
Shared employers
Also worked at University of California, Berkeley, Haas School of Business59
Jules MaltzInvestor at IVP (Institutional Venture Partners)Lana DevlikamovaLegal Operations Manager at CapitalGCamden SnowdenAssociate at Context VenturesSebastian KreisVenture Partner & IC Member at ATTOM CAPITALRishi TapariaCo-founder and General Partner at Garuda VenturesPaula GoldmanChief Ethical Officer of Salesforce at EMERGENT VENTURES
+ 53 more
Also worked at DocuSign41
Steve SinghManaging Director at Madrona Venture GroupLoren AlhadeffVenture Partner at Madrona Venture GroupAlex BardManaging Director at Redpoint VenturesRory O'DriscollPartner at Scale Venture PartnersJennifer SavagePartner at Illuminate VenturesBrian FrankPartner at Permanent Capital Ventures
+ 35 more
Also worked at salesforce.com159
Mark SusterManaging Partner at Upfront VenturesViviana FagaGeneral Partner at Felicis VenturesJob SimonVenture Partner and CTO at Monta Vista CapitalWesley BarrowPartner at Correlation VenturesAlex BardManaging Director at Redpoint VenturesKarthik ChakkarapaniInvestor at Foundation Capital
+ 153 more
Also worked at The Clorox Company9
Scott WeissFormer CEO, Evenflo at Tribes VenturesWendy LimGeneral Partner at Burst CapitalRachel HoltCo-Founder and General Partner at Construct CapitalAlma GutiΓ©rrezDirectora de inversiones, Regenera Ventures at SVX Mexico / Regenera Ventures FundDr. Maisha Gray-DiggsAdvisor at Reach CapitalScott AmyxManaging Partner at Astor Perkins
+ 3 more
Colleagues at Modern Technical
Aaron Brown
Security Advisor at Modern Technical
Angie Lal
Security Engineering Advisor at Modern Technical
Arash Nikkar
Engineering Advisor at Modern Technical
Ben Vinegar
Engineering Advisor at Modern Technical
Dakota McKenzie
Sales Advisor at Modern Technical
David Cramer
Founder/Engineering Advisor at Modern Technical
Jay Wallace
Engineering Advisor at Modern Technical
Jonathan Jaffe
Security Advisor at Modern Technical


































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