About
Pricing expert with experience at Cloudflare and Asana helping define pricing strategies for technical products.
Experience
- Modern Technical FundStrategy Advisor (GTM, Pricing)current2024 β present
- Marathon VenturesStrategic Advisorcurrent2023 β present
- University of California, Berkeley, Haas School of BusinessLecturer / Guest Lecturer: Pricing Strategycurrent2023 β presentBerkeley, California, United States
- University of California, Berkeley, Haas School of BusinessGuest Lecturer: Pricing Strategy2017 β 2023Berkeley, California
- AsanaVP Monetization & Product Strategy2025 β 2026San Francisco, California, United States
- CloudflareVice President, Pricing & Monetization Strategy2022 β 2024San Francisco Bay Area
- DocuSignStrategy Advisor2022
- DocuSignVice President, Competitive, Pricing, & Services Strategy2020 β 2022San Francisco, California, United States
- DocuSignVice President, Pricing Strategy & Competitive Marketing2016 β 2020San Francisco, California, United States
- DocuSignVice President, Packaging & Pricing Strategy2015 β 2016San Francisco, California, United States
- salesforce.comSenior Director, Packaging/Pricing Strategy2014 β 2015San Francisco Bay Area
- salesforce.comDirector, Pricing Strategy2013 β 2014San Francisco Bay Area
- The Clorox CompanySales Planning Team Manager, Sprays / Bath2011 β 2013Oakland, CA
- The Clorox CompanyBrand Management AMM, Health & Wellness (Clorox equities)2010 β 2011Oakland, CA
- The Clorox CompanyBusiness Lead, Innovation Networks2009 β 2010Oakland, CA
- Northern Light SchoolBoard Member2011 β 2013Oakland, CA
- McKinsey & CompanyEngagement Manager2006 β 2009
- Nestle PurinaSummer Intern - Brand Management2005
- WetFeet, Inc.Product Manager1999 β 2004San Francisco Bay Area
Skills & more
Product Led Growth (PLG)Sales Led Growth (SLG)Sales ProcessesSales StrategyInitial Public Offerings (IPO)Data-driven Decision MakingCompetitive PricingUniversity LecturingUniversity TeachingChange ManagementProduct Launch PlanningData Monetization
+12 more
MonetizationMarket ResearchData AnalysisGrowth StrategiesCompetitive AnalysisProduct StrategyProduct StrategiesPositioning (Marketing)Marketing ManagementCross-functional Team LeadershipStrategyManagementLanguages English Β· Italian
From Ben's professional profile.
Colleagues at Modern Technical
Aaron Brown
Security Advisor at Modern Technical
Angie Lal
Security Engineering Advisor at Modern Technical
Arash Nikkar
Engineering Advisor at Modern Technical
Ben Vinegar
Engineering Advisor at Modern Technical
Dakota McKenzie
Sales Advisor at Modern Technical
David Cramer
Founder/Engineering Advisor at Modern Technical
Jay Wallace
Engineering Advisor at Modern Technical
Jonathan Jaffe
Security Advisor at Modern Technical
Frequently asked questions
- Who is Ben Chuba?
- Pricing expert with experience at Cloudflare and Asana helping define pricing strategies for technical products.
- Where does Ben Chuba work?
- Ben Chuba is Pricing Advisor at Modern Technical.
- Where did Ben Chuba go to school?
- Ben Chuba studied at Northwestern University - Kellogg School of Management (MBA, Marketing); Stanford University (A.B., International Relations); Harvard Business School Online (Other; "Disruptive Strategy with Clayton Christensen").
Same school
Also attended Northwestern University - Kellogg School of Management577
Jenny LeeSenior Managing Partner at Granite AsiaKunal BahlCo-founder of Snapdeal; co-founder of Titan CapitalAndy FligelSenior Managing Director at Intel CapitalDavid Clark GuillermoInvestments at Impact America FundGiuseppe DonvitoPartner at P101 VenturesAntonio TurroniOperating Advisor at P101 Ventures
+ 571 more
Also attended Stanford University2,000
Peter ThielCo-founder & Partner at Founders FundReid HoffmanCo-founder of LinkedIn; Partner at GreylockDavid SacksCo-founder & General Partner at Craft Ventures; former White House AI & Crypto CzarKeith RaboisManaging Director at Khosla VenturesGarry TanPresident & CEO of Y CombinatorAlfred LinPartner at Sequoia Capital
+ 1,994 more
Also attended Harvard Business School Online152
MariaInvestor at InvestinorKelsey BeausoleilBusiness Development Network at Redpoint VenturesOliver MarquesPartner, Capital Formation at March Capital PartnersJohn DemeterInvestor at Khosla VenturesJeff RoseAdvisor at AI CapitalRobAdvisor at TFX Capital
+ 146 more
Shared employers
Also worked at University of California, Berkeley, Haas School of Business78
Jules MaltzInvestor at IVP (Institutional Venture Partners)Lana DevlikamovaLegal Operations Manager at CapitalGLisa SuennenVenture Partner at PROOFCamden SnowdenAssociate at Context VenturesSebastian KreisVenture Partner & IC Member at ATTOM CAPITALRishi TapariaCo-founder and General Partner at Garuda Ventures
+ 72 more
Also worked at DocuSign48
Steve SinghManaging Director at Madrona Venture GroupLoren AlhadeffVenture Partner at Madrona Venture GroupAlex BardManaging Director at Redpoint VenturesRory O'DriscollPartner at Scale Venture PartnersJennifer SavagePartner at Illuminate VenturesBrian FrankPartner at Permanent Capital Ventures
+ 42 more
Also worked at salesforce.com253
Mark SusterManaging Partner at Upfront VenturesMarc BenioffCo-founder, Chair & CEO of SalesforceParker HarrisCo-founder of SalesforceViviana FagaGeneral Partner at Felicis VenturesJob SimonVenture Partner and CTO at Monta Vista CapitalWesley BarrowPartner at Correlation Ventures
+ 247 more
Also worked at The Clorox Company15
Scott WeissFormer CEO, Evenflo at Tribes VenturesZakiya Alta LeeSenior Associate at IDEA Fund PartnersWendy LimGeneral Partner at Burst CapitalRoxanne BainePrincipal at Piva CapitalRachel HoltCo-Founder and General Partner at Construct CapitalGina BoswellAdvisory Board at Synthesis Capital
+ 9 more

































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