Alex Hofmann
President, musical.ly / CEO (per Crunchbase listing) at Musicallyvideos
Los Angeles, California
Writes $150K – $250K checks · typically $200K
Find your path to Alex
260 people in our graph share verified history with Alex — schools, employers, funds. One of them is your warm intro.
About
Alex Hofmann is CEO and co-founder of PPL Social, an AI-native social platform he founded in 2025. He previously served as CEO of musical.ly Inc. (USA), where he led U.S. operations, product, and creator ecosystem growth prior to the platform's $1 billion acquisition by ByteDance; he founded 9count in December 2018 and served as CEO until April 2025, when he transitioned to Chairman. Hofmann is also the founder of Progression Fund, currently investing out of Fund III, and remains a significant shareholder in Girlgroup, a company spun out of 9count.
President, musical.ly / CEO (per Crunchbase listing) at Musicallyvideos
Intro paths
In turn, Alex can intro founders to Musicallyvideos's investors below.
Musicallyvideos's investors · 4
Co-founders at Musicallyvideos
Experience
- PPL SocialCEO & co-Foundercurrent2025 — presentLos Angeles, California, United States
- musical.ly Inc.Chief Executive Officercurrent2015 — presentSan Francisco Bay Area
- girlgroupInvestor and Member of Advisory Boardcurrent2023 — presentLos Angeles Metropolitan Area
- Progression FundFounding Partnercurrent2020 — presentUnited States
- 9 Count, Inc.Chairman, CEO & Co-Founder2018 — 2025Greater Los Angeles Area
- Bond SocialInvestor and Member of Advisory Board2024 — 2025
- LexBoard Member2025
- MoziInvestor2025
- DecartInvestor2025
- ScenarioInvestor and Member of Advisory Board2021 — 2024
- CollabMember of the Board of Advisors2018 — 2022Los Angeles, California, United States
- SAP LabsDirector of Marketing and Product Management2010 — 2015San Francisco Bay Area, USA
- SAP LabsHigh Potential Fellow2011San Francisco Bay Area, USA
- SAP AGProject Manager (COO - Operations Team)2008 — 2009Mannheim Area, Germany
- SAPMarketing2007Greater New York City Area
- MLPMarketing2005Birmingham, United Kingdom
Skills & more
+12 more
Agile MethodologiesCRMPMPIntegrationBusiness AnalysisIT StrategyBusiness IntelligencePre-salesStrategyManagementLeadershipTeam ManagementLanguages English · German · Spanish
- Project Management Professional (PMP)® — PMI Project Management Institute
From Alex's professional profile.
Network2
Investors connected to Alex in public investor directories — a warm-intro map.
Frequently asked questions
- Who is Alex Hofmann?
- Alex Hofmann is CEO and co-founder of PPL Social, an AI-native social platform he founded in 2025. He previously served as CEO of musical.ly Inc. (USA), where he led U.S. operations, product, and creator ecosystem growth prior to the platform's $1 billion acquisition by ByteDance; he founded 9count in December 2018 and served as CEO until April 2025, when he transitioned to Chairman. Hofmann is also the founder of Progression Fund, currently investing out of Fund III, and remains a significant shareholder in Girlgroup, a company spun out of 9count.
- Where does Alex Hofmann work?
- Alex Hofmann is President, musical.ly / CEO (per Crunchbase listing) at Musicallyvideos.
- What check size does Alex Hofmann write?
- Alex Hofmann typically writes checks of $150K – $250K.
- Where did Alex Hofmann go to school?
- Alex Hofmann studied at Ludwigshafen University of Business and Society (Master of Science (M.S.), Business Administration).
Same school
Also attended Ludwigshafen University of Business and Society4
Shared employers
Also worked at PPL Social1
Also worked at musical.ly Inc.7
+ 1 more
Also worked at Decart12
+ 6 more
