Where does Adunni Rufai work?

Adunni Rufai is Expert-In-Residence, User Experience Design at DMZ.

Where did Adunni Rufai go to school?

Adunni Rufai studied at York University (Business Process Improvement); George Brown Polytechnic (Post-Grad Certificate, Design Strategy); Hult International Business School (Master's degree, International Business).

Adunni Rufai

Investor

Expert-In-Residence, User Experience Design at DMZ

Canada

Find your path to Adunni

615 people in our graph share verified history with Adunni — schools, employers, funds. One of them is your warm intro.

Funmi GarrickunlockedAdunni: together at TD

×6Adunni: together at American University

×2Adunni: together at York University

×3Adunni: together at KPMG

About

Adunni Rufai is a design strategist, innovation coach, and UX leader with over a decade of experience across financial audit, product strategy, and user experience design. She previously served as an Experience Design Manager at TD Bank and as Head of Experimentation at the UNDP Accelerator Lab in Nigeria, and has also worked as a Full-Stack Designer, Product Manager, and Consultant. Her work focuses on design thinking, business model innovation, and growth experimentation to help founders build and scale ventures.

Experience

Independent ConsultantInnovation Coach | Design Leadership | Product Strategistcurrent2019 — presentNorth America & Africa
Public DigitalPrincipal Consultantcurrent2025 — present
DMZStrategic Design Advisor (Expert in Residence)current2025 — present
TDUX Design Manager2022 — 2025Toronto, Ontario, Canada
UNDP Accelerator LabsHead of Experimentation2021 — 2022Lagos State, Nigeria
CaseWare International Inc.Product Manager2020 — 2021Toronto, Ontario, Canada
Institute without BoundariesDesigner2019 — 2020Toronto, Ontario, Canada
DeloitteAudit Senior Associate2016 — 2019San Francisco, California, United States
DeloitteAudit Senior Assistant2014 — 2016San Francisco, California, United States
KPMGSenior Audit Associate2012 — 2013Lagos, Nigeria
KPMGAudit Associate2010 — 2012Lagos, Nigeria
Skye Bank PlcInternal Control Intern2009Lagos State, Nigeria

Skills & more

Delivery ManagementChange ManagementBusiness Process ImprovementBusiness Process AutomationDigital TransformationStrategic ForesightProduct ManagementSystems ThinkingDesign ManagementUser Experience (UX)Design ResearchProduct Design

+12 more

Service DesignDesign LeadershipSocial Innovationhuman-centered designEcosystem ManagementUser Experience Design (UED)Product StrategyInnovation ConsultingPeople ManagementFutures ThinkingStrategyAnalysis

Languages English · Yoruba

Innovating with Data — IDEO U
Certified Design Sprint Facilitator — AJ&Smart
Member of the Association of Chartered Certified Accountants — ACCA

From Adunni's professional profile.

Colleagues at DMZ

Adrian Bulzacki

Founder Network - IP Strategy, Technology Innovation at DMZ

Alex Kolodkin

Founder Network - Startup Operations & Marketplace Growth at DMZ

Alex Thibault

Expert-in-Residence, Business Strategy at DMZ

Ali Kiassat

Expert-in-Residence, Sales and Business Development at DMZ

Alnur Ismail

Expert-in-Residence, Product & Engineering at DMZ

Andrea Matheson

Expert-in-Residence, High-Growth Strategy & Scaling at DMZ

Balaji Gopalan

Founder Network - Product and Customer Strategy at DMZ

Brian Deck

Founder Network - E-Commerce & Fundraising at DMZ

Frequently asked questions

Who is Adunni Rufai?: Adunni Rufai is a design strategist, innovation coach, and UX leader with over a decade of experience across financial audit, product strategy, and user experience design. She previously served as an Experience Design Manager at TD Bank and as Head of Experimentation at the UNDP Accelerator Lab in Nigeria, and has also worked as a Full-Stack Designer, Product Manager, and Consultant. Her work focuses on design thinking, business model innovation, and growth experimentation to help founders build and scale ventures.
Where does Adunni Rufai work?: Adunni Rufai is Expert-In-Residence, User Experience Design at DMZ.
Where did Adunni Rufai go to school?: Adunni Rufai studied at York University (Business Process Improvement); George Brown Polytechnic (Post-Grad Certificate, Design Strategy); Hult International Business School (Master's degree, International Business).