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Upforth, LLC

Venture capital

San Francisco · Pre-Seed–Seed · 2 people tracked

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Investment thesis

Upforth focuses on early seed-stage investments in B2B, SaaS, AI, and fintech startups. Beyond direct investments, the firm backs companies through syndicates and YC Demo Day funds, with many deals structured as co-investments alongside a network of angels and super-angels. The firm emphasizes operational support, drawing on startup and operating experience to help portfolio companies reach product-market fit and achieve their first $1 million in revenue.

Source: firm website, verified Oct 2, 2026.

Stage
Pre-Seed–Seed
HQ
San Francisco, US
Instruments
Equity
Founded
2015
Tracked investments
1

Team · 2 people

from the firm's website
Zachary Auger· Founder

Zac founded Upforth in 2015 to invest in Bay Area founders. An entrepreneur and operator specializing in data-driven sales and go-to-market, he was Head of Growth at Square after joining in 2016 with his team from Y Combinator startup Framed Data, and was the first sales hire at Quid.

Monika Auger· Investor

Monika is an investor at Upforth with a background in M&A advisory and investment banking. She previously worked at early-stage VC firm M34 Capital and as a journalist for The Wall Street Journal, and holds an MBA from UC Berkeley Haas and a Master's in Journalism from Columbia.

What they invest in

from 1 of 1 portfolio companies

AI & Machine Learning ×1Data & Infrastructure ×1Enterprise Software ×1Logistics & Supply Chain ×1SaaS ×1

HQs:United States×1

Investments · 1 tracked

founders shown can be your intro path
BlueCargobluecargo.ioin𝕏Seed

A logistics solution provider serving small to large drayage providers, freight forwarders, and BCOs to reduce costs in import operations.

AI & Machine LearningData & InfrastructureEnterprise SoftwareLogistics & Supply ChainSaaSLos Angeles, US

Alexandra Griffon(Founder)inLaura Theveniau(Founder)inNaveen Jain(Investor)inClement Renault(Advisor)Arthus de Saint ChaffrayAkash Deshpande(Engineering Hiring Manager)

Co-investorsCathexis VenturesExpaHyperguapKima VenturesLeft Lane CapitalSoma Capital+17 more

Portfolio news

latest coverage across their companies
Trysignalbase

BlueCargo · trysignalbase.com · Mar 23, 2026

Frequently asked questions

What stage does Upforth, LLC invest at?
Upforth, LLC invests at the Pre-Seed, Seed stages.
What sectors does Upforth, LLC focus on?
Upforth, LLC focuses on AI & Machine Learning, Enterprise Software, Fintech, SaaS.
Where is Upforth, LLC located?
Upforth, LLC is headquartered in San Francisco, US.

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