Fundraising Fox

Rock River Capital Partners

Venture capital

Madison · Pre-Seed–Series A · 2 people tracked

Also known as ROCK RIVER CAPITAL PARTNERS, LLC

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Investment thesis

Rock River Capital is an early-stage, industry-agnostic venture firm focused on the Midwest. It seeks companies that have achieved initial product/market fit and are positioned for growth, typically those introducing a technical disruption to their industry, often via software. The firm structures founder-aligned, straightforward deal terms and prefers to lead rounds and take a board seat to add value where needed. It reserves significant capital for follow-on investment and partners with large Midwest venture capitalists to help portfolio companies advance to later funding rounds.

Invests inAI & Machine LearningSaaSSector AgnosticMadisonNorth AmericaUnited States

Source: firm website, verified Aug 11, 2026.

Stage
Pre-Seed–Series A
Check
$500K – $1M
HQ
Madison, Wisconsin, US
Leads rounds
Leads
Instruments
Equity
Founded
2016
Last 12 months
1 investment
AUM
$23M
VC funds
1
Tracked investments
18

Team · 2 people

from public directories

What they invest in

from 7 of 18 portfolio companies

SaaS ×3AI & Machine Learning ×2Healthtech ×2Retail Tech ×2AdTech ×1B2B Marketplaces ×1Cloud Computing ×1Construction Tech ×1

HQs:United States×7

Investments · 18 tracked

founders shown can be your intro path

By year:2025 · 12021 · 22020 · 12019 · 15 dated

Blackbaudblackbaud.comin𝕏NASDAQ: BLKB

Blackbaud provides cloud-based software for nonprofits, educational institutions, and social impact organizations to manage fundraising, donor relationships, grants, and volunteer programs using AI-powered insights.

AI & Machine LearningCloud ComputingSaaS

Atrilityatrility.comNov 2025

Atrility makes the AtriAmp, an FDA-cleared device that connects temporary atrial pacing wires to a bedside patient monitor to provide continuous, real-time atrial electrograms for diagnosing post-operative cardiac arrhythmias.

HardwareHealthtechMedical DevicesMadison, US

Nicholas Von Bergen(Director)Sean McCormick(Executive Officer, Director)Peter Lukszys(Executive Officer, Director)

BoardMichael Partsch(Director)

Board seatChristopher Eckstrom· per SEC Form D

Gravy LiveApr 2019SEC filingmedium confidence

Madison, US

Mark McGuire(Executive Officer, Director, Promoter)Brian T. Wiegand(Executive Officer, Director, Promoter)Craig Andler(Executive Officer, Director, Promoter)

Board seatChristopher Eckstrom· per SEC Form D · $1.5M raise · filed Jun 2019

KilterMar 2021

Madison, US

Harrie Bakst(Director)Brian Lively(Director)Seth Braddock(Executive Officer, Director)

BoardMark Bakken(Director)

Board seatChristopher Eckstrom· per SEC Form D

RoofMarketplaceroofmarketplace.cominMay 2021

Roof Marketplace operates a marketplace connecting vetted roofing contractors with insurance adjusters and homeowners, providing bidding, pricing transparency, and coordination for insurance claims.

B2B MarketplacesConstruction TechInsurTechMarketplacesWhitewater, US

Scott Holewinski(Executive Officer, Director)Jeff Noble(Executive Officer)Jay Patel(Executive Officer)Tim Rochman(Executive Officer)William Bazeley(Director, Chief Executive Officer)Andrew Walker(Director)

Board seatAndrew Walker· per SEC Form D

AIQaiq-solutions.comin𝕏
AIQ Solutions

Healthcare technology company providing advanced software solutions and quantitative imaging analytics for complex disease management, particularly oncology.

Airdeckairdeck.coNov 2020

Ripon, US

David McKnight(Director)Timothy Stern(Director)Andrew Walker(Director)Jason Weaver(Executive Officer, Director, Promoter)James Lecinski(Director)

Ddepotddepot.com

Distribution Depot builds AI-powered eCommerce solutions for distributors and brands in the professional trades, including HVAC, plumbing, and electrical.

AI & Machine LearningE-commerceRetail Tech

HVAC trade e-commerce solution
Kilterrewardskilterrewards.com
ReadySetreadysetvr.comin

One Door provides a platform for visual merchandising that automates planning, execution, and optimization of in-store displays and product assortments across retail locations.

Retail TechSaaS

Sift
Smartcare Softwaresmartcaresoftware.comin

Smartcare Software (Aaniie) provides all-in-one, EVV-compliant home care and childcare management software for senior care, home health, and childcare agencies, covering scheduling, billing, payroll, applicant tracking, CRM, and payment processing.

Digital HealthHealthtechSaaSEau Claire, US

John Frazer(Director)Scott Zielski(President and Chief Executive Officer)Patrick Moran(Secretary)Sam Johnson(Director)Katie Schmitz(Director)

Socialeadssocialeads.com

Milwaukee, US

Rustin Keller(Director)Michael T. Jones(Director)Lawrence Hitchcock(Executive Officer, Director)

Tixoratixora.com
Urlgeniurlgeni.us

URLgenius provides deep linking and app-linking technology with automation tools that route users into apps across devices and measure off-site attribution.

AdTechCreator EconomyMarketing Tech

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Exits · 1

IPOs and acquisitions across the tracked portfolio

BlackbaudNASDAQ: BLKB

Portfolio news

latest coverage across their companies

Frequently asked questions

What stage does Rock River Capital Partners invest at?
Rock River Capital Partners invests at the Pre-Seed, Seed, Series A stages.
What is Rock River Capital Partners's typical check size?
Rock River Capital Partners typically writes checks of $500K – $1M.
What sectors does Rock River Capital Partners focus on?
Rock River Capital Partners focuses on AI & Machine Learning, SaaS, Sector Agnostic.
Where is Rock River Capital Partners located?
Rock River Capital Partners is headquartered in Madison, US.
Does Rock River Capital Partners lead rounds?
Yes, Rock River Capital Partners leads investment rounds.

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