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Real-Life Innovations

Venture capital

Pre-Seed–Seed · 2 people tracked

Also known as Real-Life Innovations (RLI)

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Investment thesis

The firm focuses on early-stage companies, investing at the pre-seed and seed stages while actively working alongside founders. Rather than only providing capital, its partners contribute operational 'sweat equity' — helping craft and execute strategic and marketing plans, structure financial and legal aspects, support negotiations and strategic-account engagements, and facilitate first-customer deployments. The stated goal is to reduce risk and accelerate a startup's path to a successful Series A round. This blended model of hands-on partnership plus early funding is presented as a distinctive approach in the pre-seed to seed venture space.

Invests inSector AgnosticUnited States

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Seed
Leads rounds
Follows
Instruments
Equity
Founded
2019
AUM
$150M
Tracked investments
8

Team · 2 people

from the firm's website

What they invest in

from 4 of 8 portfolio companies

AI & Machine Learning ×2Healthtech ×2AdTech ×1Consumer ×1Digital Health ×1E-commerce ×1Enterprise Software ×1Hardware ×1

HQs:United States×2Israel×1

Investments · 8 tracked

founders shown can be your intro path
Anchora Medicalanchora-medical.com

Anchora Medical develops a suturing device based on Anchor Based Continuous Suturing to simplify suturing in endoscopic and open surgery.

HardwareHealthtechMedical DevicesCaesarea, IL

Yoni(Co-founder)

Co-investorsTal VenturesHoya Corporation

GiftCrowdgiftcrowd.comin𝕏

GiftCrowd is a free online group gifting platform that lets people invite others to contribute money and messages toward a shared gift, with recipients choosing their own gift from participating brands.

ConsumerE-commerceMarketplaces

Toonimotoonimo.comin𝕏Nov 2017

Toonimo provides a digital adoption platform that overlays web, mobile, and enterprise applications with patented audio-visual guidance, combining real human voice, animated visual cues, and step-by-step instructions to help users self-serve.

AdTechAI & Machine LearningEnterprise SoftwareSaaSTel-Aviv, US

Dan Kotlicki(Founder & CEO)in

BoardTuvia Barak(Chairman)Ofer Shapiro(Director)in

Co-investorsLightspeed Venture Partners

Wellsheetwellsheet.comin𝕏Oct 2017

Wellsheet builds a clinical workflow support system that uses machine learning to predict physicians' information needs and present a structured, comprehensive view of patient data at the point of care.

AI & Machine LearningDigital HealthHealthtechNew York, US

Craig Limoli(Executive Officer, Director, Promoter)inDaniel Larkin(Executive Officer, Director, Promoter)

Co-investorsBeni Venture CapitalBioAdvanceREDO VenturesSpringTide VenturesStartXNewark Venture Partners+1 more

Zutacorezuta-core.com

Waterless liquid cooling solution for data centers and AI superchips.

Erez Freibach(Founder)in

Co-investorsLIP Ventures BoutiqueNextLeap VenturesOurCrowd

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

EyesOnTNewPhaseZutaCar

Frequently asked questions

How many investments has Real-Life Innovations made?
Real-Life Innovations has 8 tracked investments.
What stage does Real-Life Innovations invest at?
Real-Life Innovations invests at the Pre-Seed, Seed stages.
What sectors does Real-Life Innovations focus on?
Real-Life Innovations focuses on Sector Agnostic.
Does Real-Life Innovations lead rounds?
Real-Life Innovations typically participates in rounds rather than leading them.
Who does Real-Life Innovations co-invest with?
Real-Life Innovations most often shares deals with Lightspeed Venture Partners, OurCrowd, SpringTide Ventures, among 10 tracked co-investors.

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