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Kendar Advisors

Family office

London · 1 people tracked

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Investment thesis

Kendar Advisors positions itself as a client's private family office, taking a holistic approach to a family's liquid wealth. It offers advisory and discretionary portfolio management using goals-based investing, asset consolidation and reporting, wealth and cash-flow planning, and coordination with banks, lawyers, accountants and tax advisers. The firm applies a rigorous 4Ps due diligence methodology to investments and increasingly orients portfolios toward impact and ESG-aligned strategies, including carbon footprint calculation and offsetting to run portfolios carbon-neutrally. It emphasizes fairness and transparency around fees, arguing that costs and sliding-scale structures can harm client outcomes.

Invests inImpact & Social GoodSector AgnosticLondonUnited Kingdom

Source: firm website, verified Aug 3, 2026.

HQ
London, GB
Instruments
Equity
Founded
2017
Net assets · FY2024
$224.6K

Team · 1 people

from the firm's website
Jean-Marc Choblet· Director

Director at Kendar Advisors Ltd with over 20 years of experience serving ultra-high-net-worth individuals, previously at J.P. Morgan Private Bank (heading a team advising UK non-domiciled clients on a $1.8 billion book) and Stanhope Capital. He holds a Master in Finance from the University of Lyon.

Principals & officers · per Companies House

what is this? ⓘ
Etienne Olivier Henri Bertrand Goursaud De Merlis

Director · French · since 2017

Ownership & control

Etienne Olivier Henri Bertrand Goursaud De Merlis75–100% of shares, 75–100% of voting rights, right to appoint and remove directors

Frequently asked questions

What sectors does Kendar Advisors focus on?
Kendar Advisors focuses on Impact & Social Good, Sector Agnostic.
Where is Kendar Advisors located?
Kendar Advisors is headquartered in London, GB.

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