InVitro Capital
Venture capitalOrange County · Seed–Growth · 15 people tracked
Investment thesis
The firm targets overlooked, labor-intensive industries where it can engineer transformative technologies and repeatable systems to accelerate time to market and long-term value creation. Investments begin with intensive research to validate problems and confirm product-market fit before assembling domain-expert teams and deploying capital with precision and discipline.
Source: firm website, verified Jul 21, 2026.
Team · 15 people
from the firm's websiteSerial entrepreneur and long-time investor who founded Vezeeta, a leading digital healthcare platform in the MEA, and grew it to over 1,000 professionals serving 30 million patients annually. After exiting Vezeeta, he established a family office and subsequently founded InVitro Capital, a venture studio focused on launching and scaling high-growth AI-driven companies. Recognized by Fortune as one of the 40 Under 40 Global Leaders.
Finance and accounting professional with over 13 years of experience, currently serving as CFO at Curenta, a biotechnology company focused on infertility and reproductive health solutions. Holds a CMA certification and an MSc in Finance and Management from Heriot-Watt University. Previously contributed to the growth of Vezeeta as a leading digital healthcare platform in the MENA region.
Seasoned people and culture leader with over 12 years of experience driving business impact through strategic HR initiatives and culture transformation. Previously served as Chief of Staff to CEO at Vezeeta, managing executive office, communications, legal operations, and people initiatives. Holds an MBA in Marketing.
Marketing and communications executive with over 20 years of experience across B2B, SaaS, B2C, and B2G sectors. Previously served as Chief Marketing Officer at Sterling Trading Tech, where she helped double company revenue and facilitated a successful private equity exit. Holds advanced marketing certifications from Stanford and Wharton.
Physician entrepreneur serving as cofounding President and CEO of the Society of Physician Entrepreneurs and emeritus professor at University of Colorado School of Medicine. Writer, educator, and consultant who co-founded three medical device and digital health companies. Former Fulbright Scholar, NLM Fellow, and Harvard-Macy fellow. Director of the Biomedical Entrepreneurship Program at the Jabs Center for Entrepreneurship at University of Colorado-Denver Business School.
Founder and Chairman of DMI, a prominent Egyptian investment company, with over 30 years of leadership experience. Held executive roles at Pepsi, including President of North Africa and Chairman & CEO of Egypt. Previously at P&G, he launched a groundbreaking oral care product and spearheaded the Gillette merger globally. Harvard University graduate known for fostering high-performance cultures and mentoring entrepreneurs.
Marketing and consultancy expert with over 30 years of experience. Formerly Chief Marketing Officer at Aetna/CVS and established digital and marketing transformation consultancy practices with McKinsey, Digitas, and Boston Consulting Group. Currently Senior Lecturer of Business Administration at Harvard Business School. Co-led McKinsey's Global Digital Marketing and Sales Practice and is now a Senior Advisor with The Boston Consulting Group.
Results-driven executive with over 15 years of fintech experience. Previously served as CEO of PointOS, a payments software company he founded that pioneered integration of traditional electronic payment technology with SaaS platforms. Earlier, he was instrumental in expanding Cayan LLC (formerly Merchant Warehouse Inc.) to 40,000+ customers and generating $120 million in annual recurring revenue. Business Administration degree from University of New York at Albany.
Healthcare investing professional with over 20 years of experience in both public and private sectors, maintaining deep expertise in healthcare macro trends and company analysis. Previously served as Healthcare Portfolio Manager at a hedge fund and Senior Healthcare Analyst/Portfolio Manager at TCW, a $200 billion investment firm. Currently manages a family office and maintains a extensive network of Fortune 500 executives, medical professionals, and regulatory experts. Holds an MBA from Wharton and BBA from University of Michigan.
Global leadership executive with extensive experience in financial services, professional services, AI, and digital transformation. Previously held senior executive positions including Global Chief Marketing Officer at American Express Merchant Services and Global EVP at Digitas. Named a 2022 Director to Watch by Directors and Boards publication. Founding member of Extraordinary Women on Boards and NACD Fellow. Holds MBA from University of Maryland and BA from University of Kentucky.
Professional with over a decade of experience in people operations, marketing, and executive support across diverse industries. Thrives on creating strategic solutions that drive business success and foster positive workplace cultures by connecting engaged, motivated teams.
Investment Associate and founding team member at InVitro Capital who leverages legal and consulting expertise to drive fundraising and startup development. Played a pivotal role in raising InVitro Capital's inaugural fund and supported venture building for multiple portfolio companies. Previously worked as an M&A tax associate at PwC, specializing in tax-efficient transactions and due diligence across sports, biotechnology, and retail sectors. Licensed attorney in California.
Licensed pharmacist with an MBA from Maastricht School of Management and over a decade of experience in healthcare operations, technology, and care delivery. Co-founded AllCare.ai, a healthcare operations platform using AI agents for care coordination across senior living, pharmacy, and clinical workflows. Leads product development anchored on the AI Concierge multi-agent system.
Technologist experienced in building disruptive consumer products. Joined as engineering leader at three unicorn startups in media and influencer verticals: Hulu, Cameo, and Quibi. Earlier career included work at Microsoft on distributed file systems and replication for the Windows Server team. Holds a Master's degree in Computer Science and has multiple patents related to video delivery and file replication.
PharmD graduate from St. Louis College of Pharmacy and published oncology researcher specializing in nanoparticle drug delivery. Brings extensive experience as a pharmacist in long-term care and hospice settings, developing deep understanding of patient-centered care. Former co-founder of Curenta, now spearheading AllCare's vision for comprehensive coordinated care.
Investments · 4 tracked
founders shown can be your intro pathFrequently asked questions
- What stage does InVitro Capital invest at?
- InVitro Capital invests at the Seed, Growth stages.
- What sectors does InVitro Capital focus on?
- InVitro Capital focuses on AdTech, AI & Machine Learning, Fintech, Healthtech, HR Tech, SaaS, Sector Agnostic.
- Where is InVitro Capital located?
- InVitro Capital is headquartered in Orange County, US.
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