What stage does Innovation Department invest at?

Innovation Department invests at the Seed stage.

What is Innovation Department's typical check size?

Innovation Department typically writes checks of $150K – $10M.

What sectors does Innovation Department focus on?

Innovation Department focuses on AdTech, Consumer, Direct to Consumer, E-commerce, Healthtech, Marketing Tech, SaaS.

Where is Innovation Department located?

Innovation Department is headquartered in New York, US.

Does Innovation Department lead rounds?

Innovation Department typically participates in rounds rather than leading them.

Innovation Department

Venture studio

New York · Seed · 2 people tracked

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Investment thesis

Hands-on builder for early-stage wellness startups, offering brand strategy, marketing and operational support to accelerate product-market fit and achieve repeatable launch success.

Invests inAdTech Consumer Direct to Consumer E-commerce Healthtech Marketing Tech SaaS New York United States

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Stage

Seed

Check

$150K – $10M

New York, New York, US

Leads rounds

Follows

Tracked investments

Team · 2 people

from public directories

Alex Song· Co-Founder and Chairman· New York, New York, United Statesin 𝕏

Alex Song, a former hedge fund investor, runs a 100% holding company using proprietary datasets and data science to build in‑house consumer brands aimed at mid‑sized exits without traditional LPs.

Colin Darretta· Co-Founder and CEO· New York, New York, United Statesin 𝕏

Colin Darretta—generalist investor with backgrounds in investment banking, private equity and founding companies—grew an email list to ~1 million in a year and coaches founders on marketing and performance optimization.

Investments · 2 tracked

founders shown can be your intro path

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

FinnWellpath

Frequently asked questions

What stage does Innovation Department invest at?: Innovation Department invests at the Seed stage.
What is Innovation Department's typical check size?: Innovation Department typically writes checks of $150K – $10M.
What sectors does Innovation Department focus on?: Innovation Department focuses on AdTech, Consumer, Direct to Consumer, E-commerce, Healthtech, Marketing Tech, SaaS.
Where is Innovation Department located?: Innovation Department is headquartered in New York, US.
Does Innovation Department lead rounds?: Innovation Department typically participates in rounds rather than leading them.

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