Fulcrum
London
Also known as Fulcrum Asset Management Llp
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What they invest in
from 1 of 1 portfolio companiesAdTech ×1AI & Machine Learning ×1Retail Tech ×1SaaS ×1
HQs:United States×1
Investments · 1 tracked
founders shown can be your intro pathKevel provides API-based ad-serving and audience technology for retailers, marketplaces, and other commerce leaders to build and scale their own retail media networks.
AdTechAI & Machine LearningRetail TechSaaSDurham, US
James Avery(Founder & CEO)in
Co-investorsCommerce VenturesPilot Growth EquityCarnrite VenturesFulcrum Equity PartnersGreat Oaks Venture CapitalYork IE
Fund performance · per public LP disclosures
as of Dec 2024| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| Fulcrum Growth Partners IV, L.P.LPs: Nebraska Investment Council | 2009 | — | 12.2% | 1.72x | 1.65x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
Frequently asked questions
- Where is Fulcrum located?
- Fulcrum is headquartered in London.





