Fundraising Fox

FIGR Ventures

Family office

Wilmslow · Pre-Seed–Seed · 10 people tracked

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Investment thesis

FIGR is a family office fund backing responsible early-stage consumer businesses whose founders are redefining everyday choices. It organizes its focus around three categories: Switchers (responsible alternatives to existing consumer goods), Enablers (tools and resources helping consumers and businesses make responsible choices), and Solvers (solutions to unsolved problems affecting consumers' lives). The firm emphasizes sustainability, craft, and products people genuinely want to use.

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Seed
Check
$380K
HQ
Wilmslow, GB
Instruments
Equity
Founded
2024
Tracked investments
8

Team · 10 people

from the firm's website
Ellie Craig· Investment Directorin
Anna Stejskal· Operations Managerin
Dan Casey· Advisorin
Hellen Bowey· Advisorin
Richard Johnson· Impact Advisorin

What they invest in

from 3 of 8 portfolio companies

Cleantech ×1Climate Tech ×1Consumer ×1Creator Economy ×1Deep Tech ×1Direct to Consumer ×1FoodTech ×1Marketing Tech ×1

HQs:United Kingdom×1United States×1

Investments · 8 tracked

founders shown can be your intro path
Allday Goodsalldaygoods.co.uk

Turns plastic waste into limited-edition kitchen tools for chefs and home cooks.

Chameleonddchameleondd.com

An independent freelance web designer and developer offering website design and development, logo and branding, and animation services to brands and businesses.

Creator EconomyMarketing TechHove, GB

Rob(Website Designer & Developer)

Citizens of Soilcitizensofsoil.com

Citizens of Soil sells extra virgin olive oil directly to consumers, publishing content about cooking with EVOO.

ConsumerDirect to ConsumerFoodTech

Pimentae

Crafts premium ready-to-drink tequila cocktails in well-designed formats.

Sylvi

A conversation-first language learning app for practising real dialogues.

Toss

Makes bold dressings and drizzles designed for everyday meals.

Truss

Powers resale fashion with data-driven, AI-enabled technology.

Vycarbvycarb.comin𝕏

Vycarb builds an aqueous chemical reactor and real-time sensing system that convert industrial CO₂ into stable bicarbonate using water, permanently storing carbon.

CleantechClimate TechDeep TechNew York, US

Garrett Boudinot(Founder & CEO)inGreg Humphries(Chief Operating Officer)inDT Wang(Head of Development)inStephen Jolly(Head of Product)in

Co-investorsBuff Gold VenturesMOL Switch

Principals & officers · per Companies House

what is this? ⓘ
Fiona Humphries

Director · British · since 2024

Ownership & control

Fiona Humphries75–100% of shares, 75–100% of voting rights, right to appoint and remove directors

Frequently asked questions

How many investments has FIGR Ventures made?
FIGR Ventures has 8 tracked investments.
What stage does FIGR Ventures invest at?
FIGR Ventures invests at the Pre-Seed, Seed stages.
What is FIGR Ventures's typical check size?
FIGR Ventures typically writes checks of $380K.
What sectors does FIGR Ventures focus on?
FIGR Ventures focuses on Consumer, Impact & Social Good, Retail Tech.
Where is FIGR Ventures located?
FIGR Ventures is headquartered in Wilmslow, GB.

Images

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