Elevar India

Johanna Posada is Founder and Managing Partner at Elevar Equity, which she founded in 2008, and a founding team member at EPIC World. She leads the firm's investing strategy in Latin America, overseeing sourcing, underwriting, and portfolio management from the Mexico City team while supporting the India investing team. She graduated in Economics from ITAM and earned an MBA from Stanford University, and previously worked as an economist at the Central Bank of Mexico, a senior financial specialist at ExxonMobil, and at Unitus, focusing on microfinance and emerging markets investing.

Jyotsna Krishnan coined India's unseen middle—a 300–400 million-person segment—and uniquely combines her managing partner role with being CEO of EPIC World, using household-mapping data to prioritize entrepreneurial households.

Sandeep Farias pioneered the entrepreneurial households thesis, backing 40–50 million micro-entrepreneurial families in underserved emerging markets and created the Low ARPU, High Wallet Share framework for essential recurring household services.