Crush It Ventures
Venture capitalNewark · Pre-Seed–Series A
Investment thesis
Crush It Ventures targets the growing global wellness economy, viewing wellness as it shifts from a luxury to a core part of everyday consumer spending across health, fitness, beauty, and digital wellness. The firm invests in early-stage startups operating in fast-iterating environments as they establish product-market fit. It leverages more than a decade of operating and investing experience in the wellness startup space, along with a network spanning high-net-worth celebrities, influencers, VCs and angels, strategic partners, advisors, and the DOGPOUND founding team and clientele to drive deal flow and support portfolio companies.
Source: firm website, verified Aug 3, 2026.
Frequently asked questions
- What stage does Crush It Ventures invest at?
- Crush It Ventures invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Crush It Ventures focus on?
- Crush It Ventures focuses on Consumer, Direct to Consumer, Healthtech, Wellness & Fitness.
- Where is Crush It Ventures located?
- Crush It Ventures is headquartered in Newark, US.
Images
Similar investors
Social Starts is a group of early-stage venture funds that applies a data-driven, analytics-based methodology to identify and back promising companies in high-potential segments. Its current fund, Social Starts Health and Happiness, targets startups focused on helping people live longer and better.
Redrice Ventures is a UK-based venture capital firm that backs founders building premium consumer brands, platforms, marketplaces, and related B2B/retail tech solutions.
V3 Ventures is an early-stage investment firm backing consumer brands and consumer technology companies, founded by entrepreneurs and backed by Verlinvest. It invests in fast-growing, purpose-driven consumer businesses across the US, Europe and India.
XRC Ventures (formerly XRC Labs) is an early-stage investment firm supporting startups, working with corporate partners, and running its own funds. The contact page invites startups to apply, service providers, corporate partners, and press inquiries.
Everywhere Ventures is an early-stage venture firm that backs founders globally, supported by a community of founders and operators as LPs.