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Crush It Ventures

Venture capital

Newark · Pre-Seed–Seed

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Investment thesis

Crush It Ventures targets the growing global wellness economy, viewing wellness as it shifts from a luxury to a core part of everyday consumer spending across health, fitness, beauty, and digital wellness. The firm invests in early-stage startups operating in fast-iterating environments as they establish product-market fit. It leverages more than a decade of operating and investing experience in the wellness startup space, along with a network spanning high-net-worth celebrities, influencers, VCs and angels, strategic partners, advisors, and the DOGPOUND founding team and clientele to drive deal flow and support portfolio companies.

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Seed
HQ
Newark, US
Instruments
Equity
Founded
2024

Frequently asked questions

What stage does Crush It Ventures invest at?
Crush It Ventures invests at the Pre-Seed, Seed stages.
What sectors does Crush It Ventures focus on?
Crush It Ventures focuses on Consumer, Direct to Consumer, Healthtech, Wellness & Fitness.
Where is Crush It Ventures located?
Crush It Ventures is headquartered in Newark, US.

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