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Crush It Ventures

Venture capital

Newark · Pre-Seed–Seed · 1 people tracked

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Investment thesis

Crush It Ventures is a well-being fund focused on the growing global wellness economy, spanning health, fitness, digital wellness, and beauty. It backs mission-driven founders—especially women and underrepresented entrepreneurs—whose lived experience aligns them with the problems they solve. The firm looks for category-defining brands and strong founder-market fit, offering hands-on incubation, operational guidance, and access to its ecosystem of operators, creators, celebrities, and global wellness brands. Capital is deployed through a milestone-based, follow-on structure that lets founders focus on reaching product-market fit and sustainable growth. The firm leverages 10+ years of operator and investor experience and relationships tied to the DOGPOUND founding team and A-list clientele.

Source: firm website, verified Oct 24, 2026.

Stage
Pre-Seed–Seed
HQ
Newark, US
Instruments
Equity
Founded
2024

Team · 1 people

from the firm's website
Jenny Liu· GP, Operator, Investor

Frequently asked questions

What stage does Crush It Ventures invest at?
Crush It Ventures invests at the Pre-Seed, Seed stages.
What sectors does Crush It Ventures focus on?
Crush It Ventures focuses on Consumer, Digital Health, Direct to Consumer, Healthtech, Impact & Social Good, Wellness & Fitness.
Where is Crush It Ventures located?
Crush It Ventures is headquartered in Newark, US.

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