What stage does asterX invest at?

asterX invests at the Seed, Series A, Series B, Series C, Growth stages.

What sectors does asterX focus on?

asterX focuses on E-commerce, Media & Entertainment.

Where is asterX located?

asterX is headquartered in Montréal, CA.

asterX

Corporate VC

Montréal · Seed–Growth · 3 people tracked

★ Follow + Add to CRM ⤳ Find an introduction

✨ Fox Verdict

Investment thesis

asterX backs promising early-stage startups from seed through post-startup phases via its venture capital fund. Powered by the Québecor ecosystem, the firm goes beyond providing capital by leveraging a broad media footprint and specialized expertise to foster mutually beneficial strategic partnerships. Alongside its capital fund, asterX runs the Pierre-Péladeau grant program, which awards funding to the most innovative and promising university-based entrepreneurial projects.

Invests inE-commerce Media & EntertainmentCanadaMontréalNorth America

Source: firm website, verified Aug 3, 2026.

Stage

Seed–Growth

Montréal, QC, CA

Instruments

Equity · Grants

Team · 3 people

from the firm's website

Pelra Azondekon· Managing Director | asterX & Director of Corporate VC | Quebecor· Montreal, Quebec, Canadain

Joined Quebecor in 2020 to build its entrepreneurship strategy and corporate venture arm, and now leads asterX and asterX Capital from sourcing through portfolio management. She has over 15 years in private investments, corporate finance, M&A and accounting, previously at Investissement Québec and EY, and is a CPA (CA).

Jean B. Péladeau· Vice-President, Operational Convergence | Quebecor· Montreal, Quebec, Canadain

Vice-President of Operational Convergence at Quebecor who advises asterX on investment decision-making. He joined Quebecor in 2014 and has held roles in regulatory affairs and marketing across Videotron and Quebecor Media Expertise.

Kristina Notaro· Account Manager | Elmire· Greater Montreal Metropolitan Areain

Account Manager at Elmire, Quebecor's media agency, who contributes marketing and content expertise to asterX. She previously worked as a project manager at content agency Substance and has a background in branding, digital content and event planning.

Frequently asked questions

What stage does asterX invest at?: asterX invests at the Seed, Series A, Series B, Series C, Growth stages.
What sectors does asterX focus on?: asterX focuses on E-commerce, Media & Entertainment.
Where is asterX located?: asterX is headquartered in Montréal, CA.

Similar investors

Norwest Venture Partners

Norwest is a venture and growth equity investment firm that has backed over 700 companies across sectors including AI, retail, and healthcare, working alongside entrepreneurs from early to late-stage growth.

$10M – $30M

Z Venture Capital

Z Venture Capital is a corporate venture capital firm that invests in and supports innovative startups pursuing transformative societal change, drawing on the resources, expertise, and assets of the LY Corporation Group.

$150K – $101M

Itochu Technology Ventures

$4M – $213M

UOB Venture Management

UOB Venture Management is a Singapore-based venture management firm whose products are offered exclusively to accredited and institutional investors.

$10M – $50M

Kuaishou Technology

Featured in lists

Seed Investors & VC Firms Series A Investors & VC Firms Growth Investors & VC Firms Series B Investors & VC Firms Series C Investors & VC Firms Investors & VC Firms in North America Media & Entertainment Investors & VC Firms Seed Investors & VC Firms in North America Series A Investors & VC Firms in North America Investors & VC Firms in Canada Media & Entertainment Seed Investors & VC Firms Media & Entertainment Series A Investors & VC Firms