Zuzu
4 known investors
ZUZU is a platform for managing corporate operations for startups, covering entity administration, HR and compensation, and fundraising workflows such as cap table scenarios, funding rounds, disclosures, reporting, and paid capital increase registration. It connects startups with VCs and investors and is operated together with Npay in South Korea.
Also known as ZUZU
Investors · 4
Company profile
researched Aug 2026ZUZU is a Korean capital-markets infrastructure platform that consolidates corporate operations for companies from incorporation through to fundraising and exit. Its modules cover corporate registration and resolutions (automatically generating shareholder meeting and board documents such as minutes and convocation notices in line with commercial law and company articles), HR administration (annual leave and vacation automation, centralised employee records), total compensation management (payroll and stock options in a single dashboard), capital raising, and shareholder register management with real-time reflection of share changes and downloads in formats required for due diligence and government support programmes.
On the corporate side, ZUZU also offers investment simulation, funding rounds, SAFEs and cap table downloads, investor matching and IR preparation, paid-in capital increase registration, share transfer and gifting contracts, payroll outsourcing, and RSU administration. Legal consultation, registration filing and tax advice are carried out through partner law and tax firms, with ZUZU stating it takes no commission on those services. On the investor side, the platform provides deal sourcing, portfolio management with document request workflows, individual investment association (angel fund) formation and operation, simplified private-share contracts with electronic signature including transfer notification and share-register transcription, and management of unlisted holdings such as non-uniform share certificates, contribution certificates and stock options.
The platform states it holds ISMS certification from the Korea Internet & Security Agency (KISA) and describes AES-256 encryption at rest, TLS 1.3 in transit, automated failover with an RTO under one hour, audit logging of administrator activity and database access, role-based access control with mandatory two-factor authentication, and dedicated enterprise account management with operational SLAs.
Business model
ZUZU provides software services to companies and to investors, with adjacent professional services — legal consultation and corporate registration filings, tax advice, payroll outsourcing and RSU support — delivered through partner law, tax and payroll firms; the company states it takes no commission on those partner services. Onboarding is offered on a free-to-start basis alongside an enterprise sales motion with implementation enquiries and downloadable service brochures for corporates, investment associations and portfolio management.
Traction
The site reports 13,000 registered companies, 55,000 shareholder and board meetings, 27,000 stock option and RSU grants under management covering 16,500 option holders, 12,000 business reports, 23,000 investment reviews, and more than 400 investment professionals reviewing deals. Named customer references include Musinsa, Babitalk, TMAP Mobility and Seoul Robotics.
▸Full profile — market position, technology, go-to-market, geography
Market position
ZUZU positions itself as domestic capital-market infrastructure in South Korea, serving both the corporate and investor sides of the private-company equity lifecycle, and cites 13,000 registered companies and more than 400 investment professionals reviewing opportunities on the platform.
The product spans both sides of the private capital market — corporate administration and equity/compensation management for companies, and deal sourcing, portfolio management and unlisted-share transaction tooling for investors — within one system, with legal, tax and payroll execution routed to partner firms at no commission to ZUZU.
Technology
Web platform with automated document generation for shareholder and board meetings aligned to commercial law and company articles, email-based convocation notices, automated shareholder register updates tied to share-change history with PDF and CSV export and formatting options, cap table and investment simulation tools, stock option and RSU lifecycle tracking including exercise timelines and payment status, and electronic signature for unlisted share contracts. Security controls include ISMS certification, AES-256 storage encryption, TLS 1.3 transport encryption, automated failover with backup policies targeting an RTO within one hour, audit trail logging and RBAC with two-factor authentication.
Go-to-market
The company markets a free entry tier with contact-sales enquiries for larger deployments, publishes downloadable service brochures for corporates, investment associations and portfolio managers, and uses customer case studies from named Korean companies. It also operates the Npay Startup channel jointly with Npay, through which companies can meet investors, and positions an investor-matching product as an alternative to cold outreach.
Startups and growth-stage companies at every stage from incorporation through seed, M&A and pre-IPO, together with their HR, finance and administrative teams; and on the investor side venture capital firms, individual investment associations and other investors managing portfolios and unlisted shareholdings. Referenced users include Musinsa (Series C), Babitalk (M&A), TMAP Mobility (pre-IPO) and Seoul Robotics (pre-IPO).
Geography
South Korea.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 4
primary sources listed
- Zuzuzuzu.network · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Zuzu do?
- ZUZU is a South Korean platform for startup corporate administration, HR, equity compensation, fundraising and shareholder management.
- Who are Zuzu's investors?
- Zuzu's investors include Dunamu & Partners, Kakao Ventures, TBT, We Ventures.