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Zum
Unicorn · $1.7BRedwood City, US · 600 employees on LinkedIn · 23 known investors
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Zum provides cloud-based software and logistics optimization for school bus transportation, serving school districts to improve route efficiency, vehicle utilization, safety transparency, and costs. The platform enables districts to modernize student mobility through data analytics, real-time visibility, and support for electric vehicle deployment.
Also known as Liftee · Zum · Zūm · Zum Services Inc · Zum Services, Inc.
Founders & leadership
Board
Investors · 23
How we know: AngelPad's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
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How we know: a partner's Signal profile · board seat on SEC Form D · research · en.wikipedia.org · sequoiacap.com · Not right? Tell us
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How we know: board seat on SEC Form D · the VCSheet dataset · Not right? Tell us
How we know: press coverage · research · ridezum.com · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$204M disclosed across 3 of 10 rounds · 2017–2026
▶$100MraisedMay 2026 · 1 investors · Other TechnologyRule 506(c)
- Ritu NarayanExecutive Officer, Director
- Daniel BerenbaumExecutive Officer
- Bryan SchreierDirector
- Arif LakhaniDirector
- Nabeel HyattDirector
- Mike GuoDirector
- Mitesh DhruvDirector
- Vivek GargExecutive Officer, Director
- Abhishek GargExecutive Officer
- Stephen EllisDirector
- Offering amount
- $100M
- Amount sold
- $100M
- Sales commissions
- $4M
- Placement agents
- Morgan Stanley Smith Barney LLC
- First sale
- Apr 2026
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06c
▶$4MraisedApr 2024 · 2 investors · Other TechnologyRule 506(c)
- Brett RochkindDirector
- Arif LakhaniDirector
- Abhishek GargExecutive Officer
- Ritu NarayanExecutive Officer, Director
- Vivek GargExecutive Officer, Director
- Bryan SchreierDirector
- Nabeel HyattDirector
- Offering amount
- $4M
- Amount sold
- $4M
- Sales commissions
- $160K
- Placement agents
- J.P. Morgan Securities LLC
- First sale
- Mar 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026Zum (stylized Zūm; legal entity Zum Services, Inc.) provides student transportation to U.S. school districts, combining operated fleets with a software platform marketed as the Connected Mobility Experience (CMX). CMX links students, drivers, dispatchers and district transportation teams in real time, covering route design and optimization, dynamic dispatch and routing, driver and vehicle profiles, live vehicle tracking, pickup and drop-off notifications, and proactive parent communication. Product and service lines listed by the company include home-to-school transportation, software, charter service, and fleet electrification, supported by apps and dashboards, platform, operations, and people/physical-infrastructure layers [0][1].
The fleet is multi-size, using traditional yellow school buses alongside vans and sedans; Zum may supply its own vehicles or operate a district's existing fleet. The company states a commitment to having 100% of its on-road fleet be electric vehicles by 2027, and describes vehicle-to-grid (V2G) work intended to turn electric school bus batteries into virtual power plants [4][5]. A free parent mobile app lets district-authorized parents and guardians view upcoming rides, track rides in progress, receive boarding and drop-off alerts, cancel rides and view driver and vehicle details; login is tied to contact records the district holds. Support runs Monday to Friday, 3:30 am–8:00 pm PST by phone, email and in-app chat [2][4].
Zum publishes research framing a "Transportation Anxiety Crisis," citing a 2026 NORC at the University of Chicago survey in which 54% of parents reported their child expressed worry about school transportation and 39% reported late arrivals due to transportation issues, plus Zum-derived estimates of 55 billion instructional minutes and $15 billion of instructional value lost annually. The company has also published a book, "The Most Important Commute" [0][1].
Founding story
Founder and CEO Ritu Narayan, previously a product manager at eBay and Oracle, was motivated by the difficulty of arranging reliable transportation for her two children while advancing her career, and by her mother, a former teacher in India who set aside her career to raise four children. She left her job and launched Zum in 2015 as a self-funded, app-based ride service using vetted private drivers, with parents booking rides in advance and tracking children in the app; the service gained early traction among Bay Area parents [6][7].
Business model
Zum contracts with public and private school districts and charter networks to deliver home-to-school and charter student transportation, providing vehicles, drivers and depot infrastructure alongside its CMX software; districts can also use the software with their own fleets. Contracts are multi-year, as illustrated by a five-year Oakland Unified agreement, and the company reported more than $1.5 billion in contracted value as of early 2024 [0][1][4][7].
Revenue derives from district transportation contracts covering operated service and software; the parent-facing mobile app is free to families [4][7].
Traction
The company reports serving more than 5,000 schools and districts, 68 million rides in 2025, 98% average on-time performance and a 4.9/5 average parent rating across more than 1.7 million reviews; its story page cites 6,500 schools served and 159 million completed rides to date. In February 2024 CNBC reported more than $1.5 billion in contracts with over 4,000 private and public schools. The parent Android app has more than 100,000 downloads [0][1][2][6][7].
Latest developments
Recent items on the company site include the introduction of the CMX platform, a $100 million investment from TPG bringing total funding to $430 million at a $1.7 billion valuation, publication of national survey research with NORC at the University of Chicago on school transportation anxiety, the selection of Zum by LEAD Public Schools for the 2026-2027 school year, and the release of the company's book "The Most Important Commute." The parent Android app was last updated in August 2026 [0][1][2].
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
The company describes itself as the leader in Connected Mobility Experience and in student transportation, serving more than 5,000 schools and districts. CNBC characterized Zum as a billion-dollar startup competing with larger established school bus operators in a market where more than 25 million U.S. students rely on school buses; Zum states school transportation moves about 26 million students each weekday. Recognitions cited include CNBC Disruptor 50 (2023-25), The Americas' Fastest Growing Companies (2022-25), World's Most Innovative Companies (2023-25) and Fast Company Innovation by Design (2023) [0][1][7].
Zum positions itself against conventional bus contractors by pairing operations with an integrated software platform, real-time parent visibility, route and fleet-size optimization (up to 20% less time on routes and up to 25% smaller fleets), and a commitment to a fully electric on-road fleet by 2027 with vehicle-to-grid energy applications [0][1][4][5].
Technology
The CMX platform coordinates people, vehicles, data and decisions in real time, with route optimization, dynamic dispatch, driver and dispatcher tools, district dashboards and a parent app with live GPS tracking, ETAs and event notifications. The company describes an AI-driven technology platform and vehicle-to-grid capabilities that would allow electric school bus batteries to function as virtual power plants. The parent Android app collects location and personal information and, per its Google Play data-safety listing, shares no data with third parties [0][1][2][5].
Go-to-market
Zum sells directly to school districts and charter networks through district procurement and contract awards, supported by demo requests on its website, published customer case studies (Oakland Unified, Kansas City Public Schools, Virginia Beach City Public Schools), webinars, blog content and original survey research. Recruiting of bus drivers and attendants nationwide is a parallel go-to-market requirement for service delivery [0][1][3].
Public school districts, private schools and charter school networks in the United States, together with the students, parents and guardians they serve, and district transportation departments and dispatchers as platform users [0][1][7].
Geography
United States. Headquarters and developer address listed as 275 Shoreline Dr Ste 200, Redwood City, California. Named districts and states include Oakland Unified (California), Kansas City Public Schools, Virginia Beach City Public Schools and LEAD Public Schools in the Nashville area; CNBC reported contracts across California, Washington, Texas, Illinois, Tennessee and Maryland [0][1][2][7].
History
Zum launched in 2015 as a consumer-facing scheduled ride service for schoolchildren. In 2019, when Narayan approached local schools about promoting Zum to parents, the schools instead proposed contracting Zum as a privatized school bus operator; after roughly eight months of deliberation she repositioned the company toward district contracts using electric vehicles and tracking technology. A five-year, $53 million contract with Oakland Unified School District beginning in 2020 provided early scale, and the pandemic pause in school rides was used to accelerate product development. The company raised a $140 million Series E in January 2024 at a $1.3 billion valuation, and later announced a $100 million investment from TPG that brought total funding to $430 million at a $1.7 billion valuation [0][1][5][7].
Risks & controversies
Sources note execution risks described by the founder around the 2019 pivot: entering bus operations without prior specialization, needing to build new capabilities, reorganize the team and convince the board and investors, and competing with larger established bus companies; the pandemic also halted school rides for roughly five to six months. The parent app's Google Play data-safety listing states collected data is not encrypted and cannot be deleted [2][7].
Compiled by commissioned research from 13 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as Zum.
Timeline · 37
launches, deals, and filingsExtension runs through June 2031 following reported performance improvements.
$120M source ↗
TPG invested $100 million to accelerate Zum's Connected Mobility Experience (CMX) platform and continued growth and expansion, bringing total funding to $430 million and valuing the company at $1.7 billion.
$100M source ↗
Zum published national research, citing a NORC at the University of Chicago survey, finding 54% of parents report their child has expressed worry or concern about school transportation and 39% report late arrival to school due to transportation issues.
LEAD Public Schools, a Nashville-area charter school network, selected Zum to provide student transportation beginning in the 2026-2027 school year.
Zum introduced CMX, a unified platform connecting students, drivers, districts, vehicles and operations in real time, comprising apps and dashboards, platform, operations, and people/physical infrastructure components.
Investment brought total funding to $430 million.
$100M source ↗
A former employee filed suit in the U.S. District Court for the Western District of Virginia alleging termination after raising concerns about company practices; Zum denies the allegations and the case is pending.
Company site lists The Americas' Fastest Growing Companies 2022-25, CNBC Disruptor 50 2023-25, Women Transforming Business 2024, World's Most Innovative Companies 2023-25, and Fast Company Innovation by Design Awards 2023.
Listed among the Americas' Fastest Growing Companies (2022-25), CNBC Disruptor 50 (2023-25), World's Most Innovative Companies (2023-25), Women Transforming Business 2024 and Fast Company Innovation by Design Awards 2023.
82% of employees said the company is a great place to work, versus 57% at a typical U.S.-based company.
Zum deployed 74 electric school buses with bidirectional chargers, described as the first major U.S. district to move to a fully electric school bus system.
Series E round of $140 million led by Singapore-based GIC, with participation from Climate Investment, Sequoia and SoftBank Vision Fund 2; brought total funding to $350 million. Proceeds earmarked for expanding Zum's AI-driven technology platform, electric school bus deployment and vehicle-to-grid capabilities.
$140M source ↗
Participation from Climate Investment, Sequoia Capital and SoftBank Vision Fund 2; brought total funding to $350 million.
$140M source ↗
The district-commissioned audit cited inadequate planning, staffing shortages, compressed implementation timelines and insufficient coordination between the district and Zum.
Contract covered roughly half of the Maryland district's bus routes.
$27M source ↗
Award replaced longtime provider Durham School Services.
$71.8M source ↗
During the opening weeks of the 2023-24 school year more than 100 routes were delayed or canceled amid driver shortages and staffing gaps; Zum flew about 70 drivers from Washington state to cover routes, prompting public criticism and an independent audit.
$68M source ↗
Zum replaced previous provider First Student at the second-largest U.S. school district.
$400M source ↗
Blog post 'Zum Takes Step Toward A Zero Emission Future For Student Transportation' published by the Zum community team.
Participation from existing investors including Sequoia Capital and BMW i Ventures; proceeds earmarked for geographic expansion and fleet growth including electric vehicles.
$130M source ↗
$150M source ↗
Zum began a five-year, $53 million student transportation contract with the Oakland Unified School District in 2020, cited by the founder as the momentum-building win for the district-focused model.
$53M source ↗
$150M source ↗
BMW i Ventures invested as part of a $40 million round to expand operations outside California.
$40M source ↗
After Bay Area schools proposed enlisting Zum as a privatized school bus fleet rather than promoting it to parents, Narayan repositioned the company from consumer rides to district-contracted student transportation with electric vehicles and tracking.
$19M source ↗
$5.5M source ↗
Founder Ritu Narayan, a former product manager at eBay and Oracle, launched Zum in 2015 as a self-funded ride service using vetted private drivers, with parents booking ahead and tracking children via the Zum app.
Ritu Narayan, Vivek Garg and Abhishek Garg founded the company in 2015, initially operating as Liftee with a rideshare-style app for parents to book vetted drivers.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 13
primary sources listed
- Zumridezum.com · web
- Zum (company) - Wikipediaen.wikipedia.org · web
13 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Zum do?
- Zum operates an AI-driven, increasingly electric student transportation service and software platform for U.S. school districts.
- Who founded Zum?
- Zum was founded by Ritu Narayan, Vivek Garg, Abhishek Garg.
- Who are Zum's investors?
- Zum's investors include AngelPad, BMW i Ventures, Clearvision Ventures, Climate Investment, Dnx Ventures, FundersClub, Graphene Ventures, Hemisphere Ventures LLC and 14 more.
- How much funding has Zum raised?
- Zum has disclosed $204M raised across 3 of its 10 known rounds.
- Where is Zum headquartered?
- Zum is headquartered in Redwood City, US.