Zoee

Market position

Zoee competes in the coaching practice-management and professional-services SaaS category, spanning consumer software, marketplace, professional training and coaching, and SaaS segments. It targets what the company cites as 25 million people seeking a personal coach, aiming to match them with practitioners while reducing churn and increasing revenue for coaches. A job-board profile lists the company at 11-50 employees.

Zoee positions itself against both multi-vendor tool stacks and lower-priced platforms that meter features or charge for add-ons: the company publishes a comparison putting a typical eight-tool stack at $279 per month versus its own plans from $49 per month with unlimited clients, sessions and AI notes. The founder characterizes rival products as built in silos (billing, scheduling, CRM) that users must stitch together, whereas Zoee is described as built from an all-in-one perspective by a practicing coach. Bundled community, CCE-accredited courses, a coach directory, guided onboarding and human support are included on every plan rather than sold separately.

Technology

The platform combines scheduling, payments and invoicing, video sessions, messaging, forms, websites and client portals in one login, with AI used to transcribe and summarize sessions, send and chase invoices, and automate booking. It also automatically calculates coaching hours, cancellations, billing, reschedules and video sessions, logs credential and mentor hours, and applies intelligent matching to connect clients with coaches.

Go-to-market

Zoee acquires customers through a self-serve 14-day free trial requiring no card at sign-up, supported by guided onboarding from staff. It also markets through coach-training channels, notably a partnership with the Institute for Integrative Nutrition that includes an interview feature and the co-created Business Blueprint for Health Coaches accelerator. Community programming — webinars, bootcamps, office hours and a coach directory — plus a planned coach-to-coach referral program serve as additional acquisition and retention mechanisms. Reviews on Capterra, where the platform is rated 4.8, are used as social proof.

Independent and credentialed coaches — including health, fitness, business, life, executive, career, relationship, mindset and mindfulness coaches — plus coaching students, corporate facilitators serving corporate clients, and, on the demand side, individuals searching for a personal coach.

Geography

Zoee is associated with multiple North Carolina locations, including Hendersonville, Raleigh, North Raleigh, Rocky Mount and Carolina Shores.

History

The company traces its origin to 2020, when founder Nichole Lowe was running her own coaching practice across nine disconnected applications. A partner job board profile lists a founding year of 2019 and locations across North Carolina, including Hendersonville, Raleigh, Rocky Mount and Carolina Shores. A 2024/2025 interview published by the Institute for Integrative Nutrition describes Lowe launching the platform roughly a year prior to that article and recounts her earlier career as a Fortune 500 salesperson responsible for the western United States before her husband's coronary artery disease diagnosis prompted her to retrain in holistic health at IIN. Zoee subsequently partnered with IIN, including on the Business Blueprint for Health Coaches accelerator that began in January 2025.