Yoona.ai

yoona.ai, operated by YOONA Ventures GmbH of Berlin, develops AI software for the fashion, footwear and apparel industries. Its current platform offers adaptive AI agents that connect a brand's existing systems — PLM, PIM, PDM, ERP, e-commerce and external market data — into a single intelligence layer that analyzes data continuously, recommends actions and executes them, including creating products, scoring sell-through and publishing to sales channels. Flagship agents include a Trend Forecaster Agent that researches trends, markets, competitors, social media and consumer signals; a Sales Confidence Agent that evaluates more than 1,000 product, sales, trend and market attributes to assign each SKU a Sales Confidence Score; and a Product Optimizer Agent that converts those attributes and insights into product improvements before go-to-market.

The product line also spans generative design tooling. Yoona.ai 4.0 includes text-to-image design generation, sketch-to-design and design-to-technical-sketch conversion, bulk collection generation via a Product Line feature, a Modify tool for adjusting details such as necklines and sleeves, print placement, color palette extraction and Pantone-oriented color swapping, background removal, avatar-based fit visualization, and Mix & Match and variation tools that combine or randomize elements across multiple designs. Earlier descriptions of the company characterize it as an AI-based B2B software solution that compresses the fashion value chain and automates the design process, at one stage including the ability to create individual designs informed by personal sports data, with digital design assistants for color, silhouette and graphics and one-click conversion of drafts into 3D designs viewable in augmented reality.

Customer offerings are packaged around access to a library of retail and e-commerce specialized agents, customized Sales Confidence and Trend Fit agents, workflow automation across product development, e-commerce and marketing teams, API-based integration with a customer's tool stack, AI and agentic AI consulting, and customer success management.

Founding story

Founder and CEO Anna Franziska Michel trained as a fashion designer and ran her own label. She has described concluding that her design work was inefficient and that consumers did not recognize the long design process, and pointing to large volumes of garments placed on the market and discarded as fashion waste each year. Her response was to pursue customer-oriented, efficient design, which led to yoona.ai, founded in Berlin in 2020 [6][5].

Business model

B2B software sold to fashion, footwear and apparel companies, delivered as a platform of AI agents plus generative design tools, with packaged access to specialized agents, custom agent configuration, API integrations to customer systems, consulting and customer success management; the website routes prospects through a "Request a Demo" motion [0][1]. Early materials describe the target buyer as fashion companies and production firms, with multiple roles inside a customer — from designer to merchandiser to managing director — using the tool [6].

Software sold to brands as packaged access to agents and platform capabilities, bundled with customized agents, workflow automation, API integration, AI and agentic AI consulting and customer success management [0][1].

Traction

Google Cloud's customer case study reports outcomes attributed to the platform, including time to insights reduced from weeks to seconds, design process costs cut by up to 87% for customers, time-to-market reduced from 40 weeks to 9, sell-through rates boosted by 40-50%, and a reduction of up to 93% in CO2 emissions during clothing prototyping, and quotes co-CEO Volker Ißbrücker saying Google Cloud infrastructure and support enabled the company to reach many more customers [3]. The company has publicly referenced development projects with PUMA and VAUDE [6]. EU-Startups lists total funding between €100K and €500K [5].

Latest developments

Current website positioning centers on agentic AI for product and e-commerce teams, with Trend Forecaster, Sales Confidence and Product Optimizer agents and access to 99+ retail and e-commerce specialized agents [0][1]. Yoona.ai 4.0 design tooling tutorials were published in 2025, with additional tutorials covering Mix & Match, Variations by Random and Variations by Reference Image dated November 2025 [2]. The company migrated to Google Cloud in 2024 and continues to train more specialized AI agents [3].